Press Releases Archives - Page 71 of 153

May 15, 2023

Veteran Publicist HILLARY SMOOT Joins SRO PR As Las Vegas Director

DATE: MAY 15, 2023

FROM: MITCH SCHNEIDER/MARCEE RONDAN

VETERAN PUBLICIST HILLARY SMOOT
JOINS THE SCHNEIDER RONDAN ORGANIZATION (SRO PR)
AS LAS VEGAS DIRECTOR

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Veteran publicist HILLARY SMOOT has joined the Schneider Rondan Organization (SRO PR) as Las Vegas Director and Senior Account Executive, it was announced today by the company’s partners, Mitch Schneider and Marcee Rondan.

HILLARY brings to SRO PR an array of clients in the entertainment and hospitality worlds such as Feld Entertainment, Inc. (including “Disney On Ice” and “Monster Jam”), Las Vegas-based restaurants and venues (Hash House A Go Go, Walk-On’s Sports Bistreaux, Vic’s Las Vegas, Stoney’s Rockin’ Country, and the soon-to-open Stoney’s North Forty), plus the Pacific Beach, CA restaurant Backyard Kitchen & Tap.

In this new union with SRO PR, HILLARY builds substantially on the company’s presence in Las Vegas where company Founder/Partner Mitch Schneider moved three years ago from Los Angeles to open an office.

“Hillary and I met two years ago in Las Vegas through our mutual friend and associate, publicist Laura Herlovich,” says Schneider. “I was immediately struck by Hillary’s abundance of passion, skills, knowledge and super-tight relationships with the media.” Schneider adds, “We stayed in touch via lunches and meet-ups, which then evolved into a working relationship when we both came together to handle the Nice Hospitality Group in late 2022. Working closely with Hillary on that account really planted the seed for us to combine forces in a bigger way at SRO PR. I truly feel it’s limitless as to what we can achieve together.”

“I’m thrilled to join an iconic agency with such a stellar reputation,” Smoot said. “Mitch and Marcee have presented a significant opportunity for expansion, and I look forward to enhancing a mutually successful partnership in Las Vegas and beyond.”

With almost 30 years in the business, Hillary Smoot has built a successful career implementing proficient public relations, marketing, and branding strategies via high yielding campaigns, multiplying revenue streams, and delivering optimal media coverage. Hillary first cut her PR teeth with an internship at Elektra Records while studying for her degree in Communications at California State University Northridge. After years of managing music and entertainment PR and community relations for a wide variety of clientele in Los Angeles and Las Vegas, Hillary joined the Las Vegas Gladiators (Arena Football League) and later, the ECHL’s Las Vegas Wranglers. Smoot held public relations executive positions at the Tropicana Las Vegas and Luxor Las Vegas, and also served at several prestigious Las Vegas PR agencies, where she managed campaigns for such clients as HISTORY’s “Pawn Stars,” Feld Entertainment’s “Disney On Ice,” “Supercross,” “Marvel Universe LIVE!” “Monster Jam,” and more; several restaurants; production shows, celebrities, and headline entertainers such as Boyz II Men. Most recently in 2019, she was enlisted to create Red Moon PR, overseeing strategic public relations campaigns for LA’s Viper Room, El Dorado Cantina, and Red Mercury Entertainment’s shows including “Purple Reign” and “MJ Live,” among others.

SRO PR maintains offices in Los Angeles, Nashville, Las Vegas, and Phoenix, headed by Marcee Rondan, Lyndie Wenner, Mitch Schneider, and Kelly Walsh, respectively. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events, and companies–the company has the eyes and ears of America’s diverse audiences. It has been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (2019) as “one of the world’s premier public relations firms…[the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables…[the company]…to obtain coverage in multiple outlets and mediums, from underground to mainstream.” The company began as MSO in 1995 and rebranded as SRO, reflecting Rondan’s promotion to partner, in 2019. It marked its 25^th year in 2020.

SRO PR:
WEBSITE | FACEBOOK | TWITTER | INSTAGRAM | LINKEDIN

For more information:
Mitch Schneider: mschneider@sropr.com
Marcee Rondan: marcee@sropr.com

May 15, 2023

Mammoth, Inc. And 1% Productions Announce Initial Line-Up For The Astro Theater, New Multipurpose Nebraska Theater Which Will Host Indoor And Outdoor Events

DATE: MAY 15, 2023

FROM: MARCEE RONDAN, SRO PR

ANNOUNCING UPCOMING CONCERTS AT THE ASTRO
Live Entertainment in the Omaha Metro’s Newest Theaters

Mammoth, Inc. and 1% Productions proudly announce multiple upcoming live performances at The Astro Theater (8302 City Center Drive, La Vista, NE 68128). The new multipurpose theater hosts indoor and outdoor events focused on creating a top-tier experience for artists and fans alike. Details and tickets for all shows can be found here, with on-sale, ticketing, and show dates listed below.

The initial shows are as follows:

I Want My 80’s Tour with Rick Springfield, The Hooters, Paul Young, and Tommy Tutone on August 30 at The Astro Amphitheater (outdoor)

Tickets on sale this Friday, May 19 at 10am local time

Beth Hart on September 16 at The Astro (indoor)

Tickets on sale this Friday, May 19 at 10am local time

Ancient Aliens Live on September 21 at The Astro (indoor)

Tickets on sale this Friday, May 19 at 10am local time

Goo Goo Dolls with Fitz & The Tantrums on September 23 at The Astro Amphitheater (outdoor)

Tickets on sale this Friday, May 19 at 10am local time

Kenny Wayne Shepherd Band on September 24 at The Astro (indoor)

Ticket on sale this Friday, May 19 at 10am local time

The Gaslight Anthem on September 30 at The Astro (indoor)

Tickets on sale now

Dropkick Murphys Fall 2023 Tour with The Interrupters and Jesse Ahern on October 5 at The Astro Amphitheater (outdoor)

EMBARGOED UNTIL TUESDAY, MAY 16th
Announces Tuesday, May 16 at 9am local time
Ticket on sale this Friday, May 19 at 10am local time

About The Astro and The Astro Amphitheater:

Looking to fill the gap of a medium-sized venue in Omaha’s metro’s music scene, City+Ventures along with live music and entertainment businesses 1% Productions and Mammoth, Inc. have joined forces on a new music venue set to open August 2023: The Astro and The Astro Amphitheater.

The live performance complex is designed as the focal point of the mixed-use La Vista City Centre development. The 2,400-person, 52,000-square foot indoor theater, The Astro, connects to an outdoor grass amphitheater, The Astro Amphitheater, hosting 5,500 attendees and overlooking a 34-acre public park.

1% Productions and Mammoth, Inc. manage bookings for the facility with grand opening events being announced in the coming months. The two companies enjoy a long history together having booked shows for CHI Center, Mid-America Center, Baxter Arena, Ralston Arena, Sumtur Amphitheater, Pinnacle Bank Arena, Westfair Amphitheater, Pinewood Bowl, Holland Center, Orpheum Theater, The Admiral (formerly Sokol Auditorium), Bourbon, The Waiting Room, and Reverb Lounge.

Follow The Astro:
https://twitter.com/AstroNebraska @AstroNebraska
https://instagram.com/AstroNebraska @AstroNebraska
https://facebook.com/AstroNebraska @AstroNebraska

More info regarding these venues, VIP ticketing, upcoming events, and grand opening festivities will continue to be posted here.

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May 12, 2023

THE MENDENHALL EXPERIMENT Release “Bury Your Casket”; Share Mini-Documentary ‘Making Of: Against All Odds EP’

DT: MAY 12, 2023

FM: KELLY WALSH / SRO PR

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THE MENDENHALL EXPERIMENT (TMX)
UNLEASH NEW SINGLE
“BURY YOUR CASKET”
AVAILABLE TODAY, MAY 12 DIGITALLY
LISTEN HERE

FOUNDER/GUITARIST BRANDON MENDENHALL
SHARES Q&A ON NEW MUSIC & OVERCOMING CEREBRAL PALSY LIMITATIONS TO PURSUE CAREER IN MUSIC

HARD ROCK GROUP SHARE “MAKING OF” MINI-DOCUMENTARY
ON 2022 EP
‘AGAINST ALL ODDS’
(VIA LUCENT RECORDS)
WATCH HERE

“Bury Your Casket” Single Art

Not only is AGAINST ALL ODDS the name of hard rock outfit THE MENDENHALL EXPERIMENT (TMX)’s recent 2022 EP, but it’s also the message behind the band itself. TMX was formed in 2008 by guitarist/songwriter Brandon Mendenhall who was born with the incurable neurological disease Cerebral Palsy which limits mobility on the left side of his body. Determined by his love of music, MENDENHALL learned how to play guitar which eventually aided in the rehabilitation of movement in his left hand without surgical intervention. Enlisting bassist Nathan Stockton—who also overcame his disability of childhood deafness—TMX was developed and eventually became the subject of the award-winning documentary MIND OVER MATTER (Sumerian Films) directed by French filmmaker Sébastien Paquet (Korn, Wounded Warriors). The band have since released music with guest artists including James “Munky” Shaffer (Korn) and Danny Lohner (NIN, A Perfect Circle) and performed in front of audiences across the country alongside John 5, P.O.D., Alien Ant Farm, Kill Devil Hill, Fear Factory, Prong, Flaw, Metal Allegiance, Smile Empty Soul, Flaw, Co-Op and Breaking In A Sequence (BIAS) in addition to festival appearances at Aftershock Festival and Rocklahoma.

TMX have today (5/12) shared their new single, “Bury Your Casket,” which is available digitally across all platforms HERE. The aggressive-yet-catchy track’s meaning is “Relationships are sometimes meant to die in order to move onto the next evolutionary chapter,” according to guitarist/songwriter MIKE LIRA. “Sometimes that can be one of the hardest things in life to accept.” MENDENHALL adds, “In life, death is the only absolute; everything else is subject to change. Everyone you befriend along the way is a lesson, good, bad or indifferent, and as you grow and progress your circle gets smaller.”

On writing “Bury Your Casket,” LIRA comments: “This song is definitely one of my favorites. It’s melodic, heavy and a bit technical. It was one of those songs that came together smoothly, but also challenged me at times.”

“‘Bury Your Casket’ has been a fan favorite in our live set for years and my personal favorite to perform, it’s thrashy with a splash of punk and a solid breakdown,” shares MENDENHALL. “It’s the perfect combination to get your blood pumping and the crowd moving with a hook that will get stuck in your head for the rest of the night.” Hear more about “Bury Your Casket” and the band’s journey in the Q&A with MENDENHALL below.

TMX have also shared a peek inside the recording process for AGAINST ALL ODDS in a new “making of” mini-documentary which can be streamed now below or directly via the band’s YouTube channel HERE. The documentary shows MENDENHALL, LIRA, STOCKTON along with drummer Justin Luebeck and new vocalist Alyce Hayes in the studio with a special appearance from Suicide Silence guitarist Chris Garza who guested on the EP’s debut single “Pulse Of The Lost.”

Witness TMX’s riveting live performance at Inkcarceration Festival in Mansfield, OH this summer where they’ll be performing on the Campground stage on Saturday, July 16. Stay tuned for additional touring announcements in the coming weeks.

Making Of: Against All Odds EP documentary

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Q&A with Brandon Mendenhall

What and/or who inspired you to pursue a career in the music industry?

“Growing up I was influenced by bands and guitarists from Korn, Pantera, and NIN. It was Munky from Korn’s story about how he used the guitar to rehabilitate his left index finger after an ATV accident almost tore it off that became the catalyst for me believing in myself and my abilities on guitar and in music.”

You were diagnosed with the incurable neurological disease cerebral palsy which affects physical movement. Can you describe some of the challenges you faced when learning to play guitar and how you overcame and/or continue to work around them?

“My journey with Cerebral Palsy and the guitar has not been an easy one. I don’t feel as though I’m one of those naturally talented players, I have had to earn my skill level.”

“My left hand is heavily affected by the CP, practically paralyzed in a way. I had to figure out a work around from playing chords the traditional way, and it wasn’t until I learned about Keith Richards using open and drop tunings as an alternative that things began to click for me on the instrument.”

“My progress on the guitar, like most musicians is ongoing, probably more physical than most. I feel as though I have to work twice as hard as your average player to stay in the game and keep the mobility I’ve gained over the years crisp. Also, I’m still learning as a player and a songwriter. I’ll never stop learning, that’s part of the fun and what keeps things creative. I wouldn’t be who I am today without having Cerebral Palsy; it’s this immense gift that’s given me an ability (with my guitar playing) to inspire and help others around the world, and for that I am blessed.”

Your new EP is titled ‘Against All Odds,’ can you share what that phrase means to you?

“‘Against All Odds’ really lived up to its name…From overcoming lineup changes, living through a global pandemic and persevering though ‘the sophomore slump,’ we delivered a killer yet more well-rounded EP than our debut.”

“To me, ‘Against All Odds’ means decoding the matrix–metaphorically finding yourself and what works for you in music, your formula or sound, and then going all in on your path to victory and success.”

Tell us more about your new single “Bury Your Casket” and where the song’s inspiration came from?

“All the credit goes to our lead guitarist Mike Lira on ‘Bury Your Casket.’ It’s truly his creation. He wanted to create a modern catchy but heavy tune that really got the crowd moving. Lyrically the song speaks to closing the chapter on a toxic period in your life, to be able to grow and move forward from life’s lesson.”

What are some of the influences that go into creating TMX’s sound?

“Life and the world around us is the biggest influence on our music currently. We draw from the experiences we go through personally and others we see or hear about and become inspired to pull some energy from.”

If you had to describe your music in five or less words, what would they be?

“Heavy Melodic Inspiration.”

What is a piece of advice you wish you were told that you would give to others that suffer from disabilities about pursuing a music career?

“The advice I would give to others with disabilities pursuing music is that you CAN do it! Never give up. It’s a journey, so enjoy it and have patience while being persistent. Also, don’t waste time by letting others stall your progress, keep your goals in motion. Lastly, manage your spending and invest your capital into your career in ways that it comes back to you.”

You’ve previously collaborated with James “Munky” Shaffer of Korn and Chris Garza of Suicide Silence. What other musicians would you like to collaborate with?

“Collaborations are one of my favorite things about what we do. There’s five on the top of my list to achieve right now:John 5, Dizzy Reed, Wolfgang Van Halen, Rick Allen and Tony Iommi–in no particular order and all for various reasons. Some we’ve talked about, some others are still dreams but anything is possible, and we’ll see what the universe has in store for us.”

If you weren’t a musician, what would you be doing instead?

“If I wasn’t a musician, I’d probably pursue a career in some sort of social work or counseling. I find that helping and giving back to others is the most rewarding thing in life.”

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A group of people in clothing Description automatically generated with medium confidence
l-r: Brandon Mendenhall, Alyce Hayes, Justin Luebeck, Nate Stockton, Mike Lira
Credit: Stephanie Cabral

Find more on THE MENDENHALL EXPERIMENT online at:
WEBSITE | FB | IG | TWITTER

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For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com

May 12, 2023

ASKING ALEXANDRIA Reveal New Track “Dark Void”; Eighth Album Due this Fall via Better Noise Music

DT: MAY 12, 2023

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

BRITISH ROCKERS
ASKING ALEXANDRIA
REVEAL MUSIC VIDEO FOR
“DARK VOID,”
THE FIRST TRACK FROM THEIR EIGHTH FULL-LENGTH ALBUM
DUE THIS FALL VIA BETTER NOISE MUSIC

WATCH NOW | STREAM HERE

WIN AN EXCLUSIVE ONE-ON-ONE “ROADIE FOR A DAY” EXPERIENCE WITH BAND
AS PART OF BETTER NOISE MUSIC ‘FAN LOVE SWEEPSTAKES’
SUPPORTING SWEET RELIEF MUSICIAN FUND
ENTER HERE

“Dark Void” Cover Artwork (DOWNLOAD HERE)

ASKING ALEXANDRIA today (Friday, May 12) share “Dark Void,” the first preview of music from their as-yet-untitled full-length studio album due this fall via Better Noise Music. Available now digitally HERE, “Dark Void” presents contrasting themes of melancholy and aspiration of day-to-day life in the modern world, while seamlessly blending the band’s anthemic stadium rock sound with a call back to their metalcore beginnings. Watch the music video for “Dark Void” streaming below or directly via YouTube HERE.

“With the world seemingly getting darker and darker, it’s easy to see why so many of us struggle with anxiety, depression, loneliness,” relays guitarist BEN BRUCE. “This song is about fighting those demons that live in your head and trying your hardest to be your own savior. Finding that inner strength to pull yourself out of the darkness.”

“This theme is explored throughout the entirety of our upcoming album. We all have our own struggles and hurdles. We are all on our own journeys that present unique challenges and difficulties, but we all have our own inner strength to fall back on. There is always light at the end of the tunnel. I feel that there can be comfort in knowing that we aren’t alone. We all feel a little down from time to time. We all feel a little lost from time to time, but somehow, in some way, we are all in this together and hopefully our new album can help people through some of their toughest times.”

ASKING ALEXANDRIA—BEN BRUCE (lead guitars), DANNY WORSNOP (vocals), CAMERON LIDDELL (rhythm guitars), SAM BETTLEY (bass) and JAMES CASSELLS (drums)—have relentlessly toured across the globe in addition to being showcased at several of rock’s top worldwide festivals including Download Festival (UK), Hellfest (FR), Graspop (BE), Aftershock (US) and many more. They will spend the summer touring across Europe before heading stateside in July for three festival appearances: Rock Fest (7/14, WI), Inkcarceration Festival (7/15, OH) and Louder Than Life (7/21, KY).

Having joined Better Noise Music in 2021 with the release of their critically acclaimed album See What’s On The Inside, ASKING ALEXANDRIA subsequently achieved their first-ever #1 Active Rock radio single “Alone Again” and a follow-up Top 10 single with “Never Gonna Learn” (#6) in 2022 from their EP of the same name. The band’s loyal fanbase have garnered over 1.4 billion combined streams to date across all platforms along with over 3.1 million monthly Spotify listeners. Their music videos have received over 700 million views.

ASKING ALEXANDRIA are currently offering a once-in-a-lifetime experience to shadow the band on tour for a day, including a guitar tech session with BRUCE where the winner will also get to take home the signed guitar, as part of Better Noise Music’s “Fan Love Sweepstakes” fundraiser supporting Sweet Relief Musicians Fund’s “Music’s Mental Health Fund.” The grand prize winner and a guest will receive airfare and a two-night hotel stay to attend the concert, plus they’ll receive a pair of VIP tickets to a future ASKING ALEXANDRIA show of their choice (subject to venue availability). See eligibility requirements and enter to win at fandiem.com/fanlove before June 30 at 11:59 P.M. Pacific Time.

ASKING ALEXANDRIA Tour Dates:

6/7 Nickelsdorf, AT – Nova Rock

6/8 Derby, UK – Download Festival

6/11 Saarbrucken, DE – Garage

6/12 Hamburg, DE – Sporthalle Hamburg

6/13 Utrecht, NL – Tivoli Vredenburg

6/14 Nurnberg, DE – Hirsch

6/16 Dessel, BE – Graspop

6/17 Clisson, FR – Hellfest

6/19 Bochum, DE – Zeche Bochum

6/20 Leipzig, DE – Taubchenthal

6/22 Oslo, NO – Tons of Rock

6/24 Nummijarvi, FI – Nummirock

6/26 Tallinn, ES – Helitehas

6/27 Riga, LT – Palladium Riga

6/28 Vilnius, LI – Loftas

6/30 Warsaw, PL – Progresja

7/2 Budapest, HU – Budapest Park

7/4 Bucuresti, RO – Quantic Club

7/8 Malakasa, GR – Rockwave Festival

7/14 Cadott, WI – Rock Fest

7/15 Mansfield, OH – Inkcarceration Festival

7/21 Louisville, KY – Louder Than Life

Credit: Wombatfire

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For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

May 9, 2023

TASH SULTANA’S Latest Single, “New York,” Captures Their Electric Energy In A City That Never Sleeps

DATE: MAY 9, 2023

FROM: MITCH SCHNEIDER/MARCEE RONDAN/ANDREA FAULK

Photo Credit: Giulia Giannini McGauran

TASH SULTANA’S
LATEST SINGLE, “NEW YORK,”
CAPTURES THEIR ELECTRIC ENERGY
IN A CITY THAT NEVER SLEEPS

SINGLE IS RELEASED IN ADVANCE OF TASH’S
MASSIVE 50-DATE TOUR
ACROSS EUROPE, THE UK, AND NORTH AMERICA

TASH SULTANA, the gender-fluid multi-instrumentalist, producer, singer-songwriter, engineer, and entrepreneur, is set to release their second single, “New York,” on May 10, from an as-yet untitled EP out later this year through their label Lonely Lands Records.

LISTEN TO NEW YORK HERE

Amid a global lockdown, the music industry struggled, with tours and festivals cancelled left and right. During this time, TASH found themselves again hidden in their studio. “New York” is a track written about a specific experience in the city itself.

“I will never forget a time last year when I was so f**ked up, TASH says. “It was before my Pier 17 show [2022], one of the lowest points of my life, professionally and personally, and I just wanted to know what it is or what I could do to make it stop. Do I run, do I scream, do I jump into the water, do I cry, what’s it going to take to get me through the night.”

It began as a little jam project on their hard drive, written in just an hour on a keyboard. What started as a simple experiment eventually evolved into a powerful and reflective piece of music written in crypticism with hidden stories camouflaged in happy sonics. It’s a common approach for TASH—their darkest songs usually sound the happiest.

“I have always found New York hard to find my place in,” TASH explains. “Everything is so fascinatingly fast that I think people are running from something. The city never sleeps, and its people don’t either. Among the chaos, how do you cope, drink it, smoke it or medicate it away? What do people do to get through the night.”

“New York” showcases a different approach to songwriting, focused heavily on beat production and sample flipping. The listener hears TASH taking a different musical approach than in previous material. TASH has remained tight lipped about the true meaning of the track, saying that “it’s not quite what you hear it as. I am telling a story, and it’s not a happy one either. ‘Cover me in sugar just to get me through the night’ is a reference to self-medicating yourself just to get by, which is something many people face as a coping mechanism in society.”

One key element that sets TASH SULTANA apart is their ability to effortlessly blend various musical genres, including pop, hip hop, funk, reggae, alternative, indie, rock, jazz and psychedelic folk. Their dynamic live shows, which feature TASH playing multiple instruments, including guitar, bass, drums, synth, keys, mandolin, trumpet, saxophone, flute and pan flutes/pipes, just to name a few, have seen crowds amass in thousands to watch what can only be fully experienced in person.

In June and October of 2023, TASH will embark on an extensive 50-date international touring schedule taking in the EU/UK and North America. Fans can expect to be blown away by the artist’s genre-defying sound and electrifying live performances.

TASH explains, “Every tour is a professional and personal cycle, and I feel that what is laying ahead of me is the best yet to come.” With this dedication and passion, it’s no wonder that TASH has become one of the most exciting Australian exports.

Full tour dates at https://www.tashsultana.com

TASH has recently been making waves in the music industry, winning the 2023 Rolling Stone Global Artist Award (Australia) and delivering captivating live performances as a headliner at four festivals: Cali Vibrations, alongside Snoop Dogg and Jack Johnson; last month’s Vintage Vibes; Lazy Mountain; and Bluesfest. TASH SULTANA‘s virtuosic guitar skills and mesmerising voice captivated the audience from start to finish. Tonedeaf described their genre-defying sound as a “masterclass in musical experimentation and innovation.” At the same time, The Music praised their proficiency as a multi-instrumentalist, using guitar, bass, drums, beats, drums, synth, keys, flute, pan flute, pan pipes, mandolin trumpet, and saxophone to create a tapestry of sound created by live looping” Tash’s energetic performances are a testament to their unique sound and position as one of Australia’s most exciting exports with a global reach.”

In addition to their live shows, TASH’S last single, “James Dean,” amassed over 2.3 million streams. The track’s accompanying video has had over 250,000 views on YouTube. Watch HERE

“New York” is available on all streaming platforms NOW

FOLLOW TASH SULTANA: Facebook|Instagram|Youtube|Twitter

May 5, 2023

EXTREME Forced To Cancel M3 Rock Festival Appearance; Band To Appear As Scheduled For All Future Dates

DT: MAY 4, 2023
FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

EXTREME
FORCED TO CANCEL PERFORMANCE AT
M3 ROCK FESTIVAL THIS SATURDAY, MAY 6
DUE TO NUNO BETTENCORT’S KNEE INJURY

MULTI-PLATINUM HARD ROCK BAND
TO APPEAR AS SCHEDULED FOR
JUNE FESTIVAL IN BRAZIL AND
“THICKER THAN BLOOD” HEADLINING GLOBAL TOUR DATES IN EARLY FALL

EXTREME have been forced to cancel their scheduled performance at M3 Rock Festival in Columbia, MD on Saturday, May 6 after guitarist Nuno Bettencourt suffered a knee injury, resulting in his inability to perform this weekend.

Bettencourt shares, “I am seriously bummed out that Extreme are unable to perform for everyone at M3 Rock Festival as we’ve been looking forward to the festival for several months. We apologize for the inconvenience to fans attending the festival. I can’t wait to get back on the stage once I’m all mended up.”

The band will continue to appear as scheduled for all upcoming dates; their next show is June 2 at Best of Blues & Rock Festival in Sao Paulo, BR alongside Tom Morello. EXTREME will promote their much-anticipated new album SIX (due June 9 via earMUSIC) on the “Thicker Than Blood” headlining global tour with dates in North America (8/2-29) and Australia (9/6-13) with Living Colour, and Japan (9/17-26). Tickets and VIP soundcheck upgrades are on sale now at https://extreme-band.com.

Find EXTREME online at:
WEBSITE | INSTAGRAM | FACEBOOK | TWITTER
YOUTUBE | TIKTOK

SRO PR Assets: https://sropr.com/portfolio/Extreme

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For EXTREME album press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

For EXTREME tour press inquiries, please contact:
PRIMARY WAVE
Gianna Duran – gduran@primarywave.com
Catie Monck – cmonck@primarywave.com

May 5, 2023

THE HU Share Acoustic Version of “Bii Biyelegee” from ‘Rumble Of Thunder: Deluxe Album’ due 6/30 via Better Noise Music

DT: MAY 5, 2023

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

THE HU
SHARE NEW ACOUSTIC VERSION OF SINGLE
“BII BIYELGEE”

LISTEN HERE

SONG FEATURED AS BONUS TRACK ON
‘RUMBLE OF THUNDER: DELUXE ALBUM’
DUE JUNE 30 VIA BETTER NOISE MUSIC;
PRE-ORDER HERE

GLOBALLY ACCLAIMED MONGOLIAN ROCK BAND GEAR UP FOR UK/EU SUMMER HEADLINING “RUMBLE OF THUNDER 2023” TOUR INCLDUING SEVERAL MAJOR FESTIVAL STOPS

RUMBLE OF THUNDER: DELUXE ALBUM Cover Art (Download HERE)

Globally acclaimed Mongolian rock outfit THE HU have steadily been whetting listeners’ appetites with new music videos and updated tracks from the forthcoming deluxe edition of 2022’s RUMBLE OF THUNDER. Today (May 5), THE HU have revealed an acoustic version of their feel-good single “Bii Biyelegee” which celebrates the traditional Mongolian style of “biyelgee” dancing. The acoustic version is available to stream and/or download now across all digital platforms HERE.

Due June 30 via Better Noise Music, RUMBLE OF THUNDER: DELUXE ALBUM will include the album’s original track listing along with seven new bonus tracks: four acoustic renditions and three newly recorded songs featuring guest appearances from rock’s top musicians including recently released singles “This Is Mongol (feat. William DuVall of Alice In Chains)” and “Black Thunder (feat. Serj Tankian and DL of Bad Wolves).” RUMBLE OF THUNDER connected the world to Mongolian culture and its unique core values of natural preservation and spiritual connection with the earth as poignantly showcased on the eco-conscious single “Mother Nature.” THE HU will continue to champion these morals as they’ve recently announced plans to plant 12,000 Siberian Elm trees in the shape of their logo in Southeastern Mongolia to aid the area’s rapid deforestation in partnership with the environmental institution, SHAMBALE2056 Engineering Campus, LLC.

Pre-order’s for RUMBLE OF THUNDER: DELUXE ALBUM are available now at: https://thehu.ffm.to/rumblethunderdeluxe. The deluxe album will be offered as a digital download as well as physical options including cd, cassette and vinyl offered in cream, white and/or gold variants.

Digital Deluxe (Click for art) Cream Vinyl (Click for art) White Vinyl (Click for art)

Gold Vinyl (Click for art) CD Deluxe(Click for art) Cassette Deluxe (Click for art)

Catch THE HU on tour this summer across the UK & Europe including festival appearances at Glastonbury, Download and Hellfest. The band will also make their way back to the U.S. this fall for appearances at Louder Than Life (Louisville, KY) and Aftershock Festvial (Sacramento, CA). See below for a full list of dates. Tickets and VIP upgrades can be purchased at https://www.thehuofficial.com/tour-1.

THE HU TOUR DATES

6/7 Nickelsdorf, AT – Nova Rock

6/8 Interlaken, CH -Greenfield Festival

6/10 Southampton, UK – Southampton Guildhall

6/11 Donington, UK – Download Festival

6/13 Liverpool, UK – O2 Academy Liverpool

6/14 Bristol, UK – O2 Academy Bristol

6/16 Landgraaf, NL – Pinkpop 2023

6/17 Clisson, FR – Hellfest

6/20 Lille, FR – L’Aeronef

6/21 Norwich, UK – University of East Anglia

6/22 Glasgow, UK – O2 Academy Glasgow

6/23 Newcastle, UK – NX Newcastle

6/24 Somerset, UK – Glastonbury Festival

6/27 Frankfurt, DE – Batschkapp

6/28 Strasbourg, FR – La Laiterie Artefact

6/30 Werchter, BE – Rock Werchter 2023

7/2 Heslinki, FI – Festival Helsinki

7/4 Hamburg, DE – Grosse Freiheit 26

7/5 Luxembourg, LU – Rockhal

7/6 Aix-les-bains, FR – Musilack 2023

7/8 Madrid, ES – Mad Cool Festival 2023

7/10 Marseille, FR – Espace Julien

7/12 Munich, DE – Backstage Werk

7/13 Dresden, DE – Alter Schlachtohf

7/15 Wroclaw, PL – Center Concert A2

7/16 Vizovice, CZ – Masters of Rock

7/17 Budapest, HU – Budapest Park

7/20 Bontida, RO – Electric Castle Festival

7/22 Nordfjordeid, NO – Malakoff Festival

9/23 Louisville, KY – Louder Than Life Festival

10/6 Sacramento, CA – Aftershock Festival

THE HU
Photo Credit: Khishigsuren Baasan

SRO PR ASSETS: www.sropr.com/portfolio/thehu

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About The HU

In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of The HU. Founded in 2016 in Ulaanbaatar, Mongolia, The HU—comprised of producer Dashka along with members Gala, Jaya, Temka, and Enkush—are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for “human being,” and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts while receiving critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself. Their appeal was instantly recognized globally with sold-out tours across the world in North America, Europe, Asia, and Australia and acknowledged by their home country who awarded them Mongolia’s highest state award, The Order of Genghis Khan, which was granted to the band by the President of Mongolia, Kh. Battulga in 2020.

A deluxe version of The Gereg included collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm, and caught the attention of Metallica, who heard their Mongolian rendition of “Sad But True,” and then enlisted them to take part on their Metallica Blacklist album, released in 2021 with The HU’s cover of “Through The Never” alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent and many more. The band was also made “canon” in the Star Wars fandom after they wrote and recorded an original song for EA Games’ Star Wars Jedi: Fallen Order which was featured in its gameplay.

THE HU released their second album Rumble Of Thunder in 2022 via Better Noise Music while continuing to tour across the globe, adding in dates in Japan and festival appearances at Coachella, Lollapalooza, Download Festival and more. In October 2022, the band were featured on the soundtrack for Better Noise Films’ thriller The Retaliators and appeared on screen. In November of 2022, The HU became the first-ever rock/metal band to receive the prestigious UNESCO “Artist of Peace” Designation at UNESCO’s headquarters in Paris, FR by UNESCO Director-General Audrey Azoulay. Previous recipients include Celine Dion, Shirley Bassey, Sarah Brightman and more.

In March 2023, THE HU further added to their accreditations by becoming the first-ever Mongolian band to perform in the metaverse following their virtual concert, “Rumble of Thunder V1.1.” To date, The HU have accumulated over 329 million combined streams and 290 million video views.

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May 5, 2023

HYRO THE HERO Debuts “Head Under Water (feat. REDDSTAR & Dan Sugarman of Ice Nine Kills)” Music Video

DT: MAY 5, 2023

FM: KELLY WALSH / MITCH SCHNEIDER, SRO PR

A picture containing dark, lit, outdoor object, night sky Description automatically generated

HYRO THE HERO
REVEALS LYRIC VIDEO FOR COMPELLING NEW SINGLE
“HEAD UNDER WATER (FEAT. REDDSTAR AND DAN SUGARMAN OF ICE NINE KILLS)”
WATCH HERE

EXPLOSIVE RAP-ROCKER OFFERS CHANCE TO WIN EXCLUSIVE ONE-ON-ONE EXPERIENCE AS PART OF BETTER NOISE MUSIC ‘FAN LOVE SWEEPSTAKES’ FUNDRAISER IN SUPPORT OF SWEET RELIEF MUSICIAN FUND
ENTER HERE

Explosive rap-rocker HYRO THE HERO joins the conversation on mental health with his compelling new single “Head Under Water,” featuring guest vocals from alternative rock group REDDSTAR and Dan Sugarman of Ice Nine Kills. The musically fiery single details the Houston, TX-raised artist’s personal battle with depression with its leading lyrics stating:

“Dark clouds around my head/
I ain’t feeling fine.
Immediate help, I need a hotline.
I’ve been feeling like this for a long time.”

As “Head Under Water” progresses, the lyrics show HYRO’s resilience in fighting those dark thoughts and his determination to block them out entirely. Available today (May 5) across all digital platforms, stream/download “Head Under Water (feat. Reddstar and Dan Sugarman of Ice Nine Kills)” now at https://hyrothehero.ffm.to/headunderwater. Check out the animated lyric video streaming below or HERE.

“It was such an epic feeling to have the first single off my new album be ‘Head Under Water ft Reddstar and Dan Sugarman of Ice Nine Kills,’” relates HYRO. “There’s such intense emotion we conveyed through this track that I hope listeners will be able to connect with it. It’s a deep dive into depression and the dark thoughts that arise when struggling with life’s problems. When you feel like you have nobody to talk to or that can understand, it can lead to terrible things. Mental health is no longer a taboo subject and it’s being brought up in discussion throughout society today, so I wanted to touch on it because I know the feeling first-hand.”

“I knew when I heard this track that we had something,” shares REDDSTAR. “Not only does the song have a lot of meaning but I like how Hyro and I approached it from our own perspectives. I do believe when people listen to this that so many will be able to connect or relate to it on multiple levels.”

“‘Head Under Water’ is as authentic and real as a song can get,” comments SUGARMAN. “The second I heard this track, I knew I needed to be a part of it. Feeding off the raw rock energy, I dug deep to bring as many melodic and off-the-wall guitar elements to the table as I possibly could. Playing through a slurred drunken swagger, the solo and guitar playing gets more concise and razor sharp as the song progresses. Hyro and Reddstar spit the sickest flows and heaviest lyrics I’ve ever heard, and that meant that I needed to do the same. Moments before I started to write and record I got a call from my doctor with the most terrifying medical news that a person could get, so I poured myself into this solo, and into this song. I know ‘Head Under Water’ will hit you like it hit me, because this feeling is so real for so many of us.”

HYRO, who splits his time between Los Angeles and France, will release his forthcoming third full-length album due later this year via Better Noise Music. In the meantime, fans will have the chance to win an exclusive once-in-a-lifetime experience with HYRO by entering Better Noise Music’s “Fan Love Sweepstakes” fundraiser which supports Sweet Relief Musicians Fund’s “Music’s Mental Health Fund.” The grand prize winner will get flown out to spend the day with HYRO for a one-on-one rock’n’roll personal training session. Plus, get a pair of VIP tickets to a future HYRO THE HERO U.S. show of their choice (subject to venue availability). See eligibility requirements and enter to win at fandiem.com/fanlove before June 30 at 11:59 P.M. Pacific Time.

Following his recent 2022 EP Worst Behavior, HYRO released a second EP featuring collaborations with a who’s-who of modern rock’s leading artists including David Draiman (Disturbed), Corey Taylor (Slipknot) and Chad Grey (Hellyeah). Its single “Kids Against The Monsters (feat. Corey Taylor)” was synched in an episode of Apple TV’s “SWAGGER.” HYRO has also been featured on tracks from Hollywood Undead and Deuce as well as landing his original track “Who’s That Playing On The Radio” on the soundtrack for Better Noise Films’ horror-thriller The Retaliators with featured guest musicians Mick Mars (Mötley Crüe) and Danny Worsnop (Asking Alexandria).

Credit: Simon Grumal

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For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

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