DT: AUGUST 30, 2023

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

MONGOLIAN ROCK SENSATION
THE HU
ANNOUNCE HEADLINING
“WARRIOR SOULS” U.S. WEST COAST TOUR
OCTOBER 9 – 26
TICKETS ON SALE FRIDAY, SEPTEMBER 1 @ 10 A.M. LOCAL TIME

SHARE TEASER OF UPCOMING MUSIC VIDEO FOR
“SELL THE WORLD”
FROM LATEST ALBUM
‘RUMBLE OF THUNDER’
WATCH CLIP HERE

BAND KICK OFF CURRENT CO-HEADLINING
“PSYCHO THUNDER” U.S. TOUR WITH ASKING ALEXANDRIA & ZERO 9:36
TONIGHT (8/30) IN SAN ANTONIO, TX

Globally acclaimed Mongolian rock outfit THE HU will bring their warrior anthems and galvanizing live performance to audiences along the West Coast later this fall. Today (August 30), the group announced a headlining run of dates following the completion of their co-headlining U.S. “Psycho Thunder” tour with Asking Alexandria from August 30 until October 8. The headlining “Warrior Souls” US tour begins October 9 in San Francisco with support TBA and stretches until its final stop on October 26 in Phoenix, AZ. Throughout both tours, THE HU will perform a full 65-minute set showcasing their viral hit singles from their two Better Noise Music albums: 2019’s THE GEREG and 2022’s RUMBLE OF THUNDER, in addition to giving attendees a first listen to previously unheard new music. Tickets for the “Warrior Souls” tour go on sale this Friday, September 1 at 10:00 A.M. local time HERE.

THE HU have also announced plans to release a new music video for RUMBLE OF THUNDER’s somber yet anthemic track “Sell The World” in the coming weeks via Better Noise Music. Watch a teaser clip of the video streaming below or via the band’s YouTube HERE. “Sell The World” examines humans’ careless impact on the earth and reinforces the band’s plea to restore a respect for nature. This sentiment is a main message throughout THE HU’s music and one they’ve continued to raise awareness for as appointed UNESCO “Artist of Peace” designees for 2023. THE HU recently announced plans to plant 12,000 Siberian Elm trees in the desert-barren area of Southeastern Mongolia in the shape of the band’s logo in partnership with the environmental institution, SHAMBALE2056 Engineering Campus, LLC.

To date, THE HU have amassed over 329 million combined streams across digital platforms, 290 million video views, two Top 5 Mainstream Rock charting radio singles and a RIAA Gold Certification for 2019’s groundbreaking viral single, “Wolf Totem”. The band have sold-out worldwide headlining tours and appeared at the world’s biggest music festivals (Download, Coachella, Lollapalooza) all while receiving critical acclaim from the likes of NPR, GQ, The Guardian, The Independent, Revolver and Billboard, along with garnering a celebrity fanbase including Sir Elton John, Whoopi Goldberg and Wayne ‘The Rock’ Johnson.

Founded in 2016 in Ulaanbaatar, Mongolia, THE HU are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for “human being,” and their unique approach blends traditional Mongolian instruments land throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.” They received the highest state award in Mongolia, the Order of Genghis Khan from the President of Mongolia, Kh. Battulga in 2020, for their achievements.

THE HU have released collaborations with Jacoby Shaddix of Papa Roach, Lzzy Hale of Halestorm, William DuVall of Alice In Chains, Serj Tankian, LP and DL of Bad Wolves and their music has been featured on Metallica’s Blacklist covers album alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent and more. They’ve also been featured in EA Games’ Star Wars Jedi: Fallen Order and its official soundtrack as well as seen on screen in Better Noise Films’ horror-thriller The Retaliators and included on The Retaliators Official Motion Picture Soundtrack.

A deluxe version of their latest release RUMBLE OF THUNDER is available now via Better Noise Music via digital download or on cd, cassette and various special edition vinyl offerings. Copies are now available at: https://thehu.ffm.to/rumblethunderdeluxe. The extended album includes seven new tracks including four acoustic songs and three newly recorded singles featuring guest musicians.

THE HU
Photo Credit: Khishigsuren Baasan (Download HERE)

THE HU’S 2023 TOUR DATES
8/30 San Antonio, TX – Boeing Center at Tech Port #
9/1 Dallas, TX – The Factory In Deep Ellum #
9/2 Pryor, OK – Rocklahoma &
9/3 Houston, TX – 713 Music Hall #
9/5 Atlanta, GA – The Eastern #
9/7 Baltimore, MD – Rams Head Live #
9/8 Philadelphia, PA – Franklin Music Hall #
9/11 New York, NY – Terminal 5 #
9/12 Boston, MA – House of Blues #
9/13 Bethlehem, PA – The Wind Creek Event Center #
9/15 Harrisburg, PA – Harrisburg Midtown Arts Center #
9/16 Johnstown, PA – 1st Summit Arena at Cambria County War Memorial #
9/17 Sayreville, NJ – Starland Ballroom #
9/19 Cleveland, OH – TempleLive #
9/20 Detroit, MI – The Fillmore Detroit #
9/22 Ft Wayne, IN – Piere’s Entertainment Center #
9/23 Louisville, KY – Louder Than Life &
9/25 Chesterfield, MO – The Factory #
9/26 Chicago, IL – Riviera Theatre #
9/27 Green Bay, WI – EPIC Event Center #
9/29 Milwaukee, WI – The Rave/ Eagles Club #
10/1 Council Bluffs, IA – Harrah’s Stir Cove #
10/3 Denver, CO – Fillmore Auditorium #
10/4 Salt Lake City, UT – The Union #
10/6 Sacramento, CA – Aftershock &
10/7 Las Vegas, NV – The Industrial Sound #
10/8 Los Angeles, CA – The Wiltern #
10/9 San Francisco, CA – The Warfield ^
10/12 Bellingham, WA – Bellingham Exit ^
10/14 Garden City, ID – Revolution Concert House ^
10/15 Bozeman, MT – The ELM ^
10/16 Missoula, MT – The Wilma ^
10/18 Spokane, WA – Knitting Factory ^
10/19 Portland, OR – Roseland Theater ^
10/20 Seattle, WA – The Crocodile ^
10/21 Seattle, WA – The Crocodile ^
10/22 Eugene, OR – McDonald Theatre ^
10/24 Santa Ana, CA – The Observatory OC ^
10/25 Tucson, AZ – Rialto Theater ^
10/26 Phoenix, AZ – The Van Buren ^
# “Psycho Thunder” co-headlining tour with Asking Alexandria and special guests Zero 9:36
& Festival Date
^ “The Warrior Souls” headlining tour (support TBA)

Find THE HU online at:
Website | Instagram | Twitter | Facebook | YouTube | Spotify

SRO PR ASSETS: www.sropr.com/portfolio/thehu

###

ABOUT BETTER NOISE MUSIC
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation, and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, The HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED, and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Toronto, and Sydney. The label was named Billboard’s #1 Mainstream Rock Airplay Label and #1 Mainstream Rock Airplay Imprint of 2022. The label has made history by ranking as the #1 Mainstream Rock Airplay Imprint for five years in a row (2018-2022).

CONNECT WITH BETTER NOISE
Website | Facebook | YouTube | Spotify | Instagram | Twitter | TikTok

###

For press inquiries and/or tour coverage requests, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

DT: MAY 5, 2023

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

THE HU
SHARE NEW ACOUSTIC VERSION OF SINGLE
“BII BIYELGEE”

LISTEN HERE

SONG FEATURED AS BONUS TRACK ON
‘RUMBLE OF THUNDER: DELUXE ALBUM’
DUE JUNE 30 VIA BETTER NOISE MUSIC;
PRE-ORDER HERE

GLOBALLY ACCLAIMED MONGOLIAN ROCK BAND GEAR UP FOR UK/EU SUMMER HEADLINING “RUMBLE OF THUNDER 2023” TOUR INCLDUING SEVERAL MAJOR FESTIVAL STOPS

RUMBLE OF THUNDER: DELUXE ALBUM Cover Art (Download HERE)

Globally acclaimed Mongolian rock outfit THE HU have steadily been whetting listeners’ appetites with new music videos and updated tracks from the forthcoming deluxe edition of 2022’s RUMBLE OF THUNDER. Today (May 5), THE HU have revealed an acoustic version of their feel-good single “Bii Biyelegee” which celebrates the traditional Mongolian style of “biyelgee” dancing. The acoustic version is available to stream and/or download now across all digital platforms HERE.

Due June 30 via Better Noise Music, RUMBLE OF THUNDER: DELUXE ALBUM will include the album’s original track listing along with seven new bonus tracks: four acoustic renditions and three newly recorded songs featuring guest appearances from rock’s top musicians including recently released singles “This Is Mongol (feat. William DuVall of Alice In Chains)” and “Black Thunder (feat. Serj Tankian and DL of Bad Wolves).” RUMBLE OF THUNDER connected the world to Mongolian culture and its unique core values of natural preservation and spiritual connection with the earth as poignantly showcased on the eco-conscious single “Mother Nature.” THE HU will continue to champion these morals as they’ve recently announced plans to plant 12,000 Siberian Elm trees in the shape of their logo in Southeastern Mongolia to aid the area’s rapid deforestation in partnership with the environmental institution, SHAMBALE2056 Engineering Campus, LLC.

Pre-order’s for RUMBLE OF THUNDER: DELUXE ALBUM are available now at: https://thehu.ffm.to/rumblethunderdeluxe. The deluxe album will be offered as a digital download as well as physical options including cd, cassette and vinyl offered in cream, white and/or gold variants.

Digital Deluxe (Click for art) Cream Vinyl (Click for art) White Vinyl (Click for art)

Gold Vinyl (Click for art) CD Deluxe(Click for art) Cassette Deluxe (Click for art)

Catch THE HU on tour this summer across the UK & Europe including festival appearances at Glastonbury, Download and Hellfest. The band will also make their way back to the U.S. this fall for appearances at Louder Than Life (Louisville, KY) and Aftershock Festvial (Sacramento, CA). See below for a full list of dates. Tickets and VIP upgrades can be purchased at https://www.thehuofficial.com/tour-1.

THE HU TOUR DATES

6/7 Nickelsdorf, AT – Nova Rock

6/8 Interlaken, CH -Greenfield Festival

6/10 Southampton, UK – Southampton Guildhall

6/11 Donington, UK – Download Festival

6/13 Liverpool, UK – O2 Academy Liverpool

6/14 Bristol, UK – O2 Academy Bristol

6/16 Landgraaf, NL – Pinkpop 2023

6/17 Clisson, FR – Hellfest

6/20 Lille, FR – L’Aeronef

6/21 Norwich, UK – University of East Anglia

6/22 Glasgow, UK – O2 Academy Glasgow

6/23 Newcastle, UK – NX Newcastle

6/24 Somerset, UK – Glastonbury Festival

6/27 Frankfurt, DE – Batschkapp

6/28 Strasbourg, FR – La Laiterie Artefact

6/30 Werchter, BE – Rock Werchter 2023

7/2 Heslinki, FI – Festival Helsinki

7/4 Hamburg, DE – Grosse Freiheit 26

7/5 Luxembourg, LU – Rockhal

7/6 Aix-les-bains, FR – Musilack 2023

7/8 Madrid, ES – Mad Cool Festival 2023

7/10 Marseille, FR – Espace Julien

7/12 Munich, DE – Backstage Werk

7/13 Dresden, DE – Alter Schlachtohf

7/15 Wroclaw, PL – Center Concert A2

7/16 Vizovice, CZ – Masters of Rock

7/17 Budapest, HU – Budapest Park

7/20 Bontida, RO – Electric Castle Festival

7/22 Nordfjordeid, NO – Malakoff Festival

9/23 Louisville, KY – Louder Than Life Festival

10/6 Sacramento, CA – Aftershock Festival

THE HU
Photo Credit: Khishigsuren Baasan

Find THE HU online at:
Website | Instagram | Twitter | Facebook | YouTube | Spotify

SRO PR ASSETS: www.sropr.com/portfolio/thehu

###

About The HU

In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of The HU. Founded in 2016 in Ulaanbaatar, Mongolia, The HU—comprised of producer Dashka along with members Gala, Jaya, Temka, and Enkush—are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for “human being,” and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts while receiving critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself. Their appeal was instantly recognized globally with sold-out tours across the world in North America, Europe, Asia, and Australia and acknowledged by their home country who awarded them Mongolia’s highest state award, The Order of Genghis Khan, which was granted to the band by the President of Mongolia, Kh. Battulga in 2020.

A deluxe version of The Gereg included collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm, and caught the attention of Metallica, who heard their Mongolian rendition of “Sad But True,” and then enlisted them to take part on their Metallica Blacklist album, released in 2021 with The HU’s cover of “Through The Never” alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent and many more. The band was also made “canon” in the Star Wars fandom after they wrote and recorded an original song for EA Games’ Star Wars Jedi: Fallen Order which was featured in its gameplay.

THE HU released their second album Rumble Of Thunder in 2022 via Better Noise Music while continuing to tour across the globe, adding in dates in Japan and festival appearances at Coachella, Lollapalooza, Download Festival and more. In October 2022, the band were featured on the soundtrack for Better Noise Films’ thriller The Retaliators and appeared on screen. In November of 2022, The HU became the first-ever rock/metal band to receive the prestigious UNESCO “Artist of Peace” Designation at UNESCO’s headquarters in Paris, FR by UNESCO Director-General Audrey Azoulay. Previous recipients include Celine Dion, Shirley Bassey, Sarah Brightman and more.

In March 2023, THE HU further added to their accreditations by becoming the first-ever Mongolian band to perform in the metaverse following their virtual concert, “Rumble of Thunder V1.1.” To date, The HU have accumulated over 329 million combined streams and 290 million video views.

###

DT: APRIL 21, 2023

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

MONGOLIAN ROCK SENSATION
THE HU
CELEBRATE WORLD EARTH DAY
(4/22)
WITH LANDART PROJECT
— CAMPAIGN TO PLANT 12,000 SIBERIAN ELM TREES SHAPED IN LOGO IN SOUTHEAST MONGOLIA
TO HELP OFFSET DESERTIFICATION—
IN PARTNERSHIP WITH ENVIRONMENTAL INSTITUTION
SHAMBALE2056 ENGINEERING CAMPUS

BAND SHARE ENGLISH-TRANSLATED LYRIC VIDEO FOR
“MOTHER NATURE”
TAKEN FROM FORTHCOMING
‘RUMBLE OF THUNDER: DELUXE ALBUM’
DUE JUNE 30 VIA BETTER NOISE MUSIC

WATCH HERE

THE HU LandArt Project rendering of 12,000 Siberian Elm Trees in The HU Logo Form;
(Download HERE)

THE HU
Photo Credit: Khishigsuren Baasan

UNESCO “Artist of Peace” designees THE HU have become a global sensation with their groundbreaking blend of traditional Mongolian throat singing and native instrumentation with modern western rock which they describe as “hunnu rock.” Their namesake, “Hu,” corresponds to the root of the word “human being” in Mongolian and represents their commitment to spread awareness for cultural diversity, respect for nature and equality for humankind throughout their music. To celebrate World Earth Day (April 22), THE HU have announced plans to plant 12,000 Siberian Elm trees in the desert-barren area of Southeastern Mongolia in the shape of their logo–a one-horned leopard, based off an ancient symbol used by the Hun tribes. The LandArt campaign is in partnership with the environmental institution, SHAMBALE2056 Engineering Campus, LLC, which has been relentlessly working in the area on several restoration projects and eco-friendly irrigation and energy systems. The trees being planted are Siberian Elms due to their strong root system and low water requirements which will help fight the rapid deforestation of the Gobi because of sandstorms and climate change. Digging efforts will begin in May and THE HU will offer fans the opportunity to purchase a tree to help fund the cause, details of which will be announced in the coming weeks.

As midnight strikes in Ulaanbaatar on World Earth Day, THE HU have shared the English-translated lyric video for their environment-focused single “Mother Nature,” taken from the forthcoming deluxe version of their 2022 album RUMBLE OF THUNDER due June 30 via Better Noise Music.

“Everyone in this world belongs to a mother and this song narrates the similarities between one’s relationship with their mother and the connection between humans and the Earth,” describes THE HU. “In a way, Earth is another mother that bore us to this world. In Mongolia, mothers are highly regarded and respected and we believe that even after death, their soul protects their child as their love is limitless.”

To date, THE HU have amassed over 329 million combined streams across digital platforms, 290 million video views, two Top 5 Mainstream Rock charting radio singles, sold-out worldwide headlining tours and appearances at the world’s biggest music festivals (Download, Coachella, Lollapalooza). For the RUMBLE OF THUNDER: DELUXE ALBUM, the band will add four acoustic renditions and three newly recorded singles featuring guest appearances and English vocals from some of the genre’s top acts including William DuVall (Alice In Chains), Serj Tankian (System Of A Down), LP and DL (Bad Wolves). Pre-order it now digitally or physically on cd and vinyl at: https://thehu.ffm.to/rumblethunderdeluxe

Cover Artwork (DOWNLOAD HERE)

RUMBLE OF THUNDER: DELUXE ALBUM Track Listing:
1. This Is Mongol
2. YUT Hövende
3. Triangle
4. Teach Me
5. Upright Destined Mongol
6. Sell The World
7. Black Thunder
8. Mother Nature
9. Bii Biyelgee
10. Segee
11. Shihi Hutu
12. TATAR Warrior
13. Black Thunder (Extended)
14. This Is Mongol (feat. William DuVall of Alice In Chains)*– WATCH
15. Black Thunder (feat. Serj Tankian and DL of Bad Wolves)* – WATCH
16. Mother Nature (feat. LP)*
17. Bii Biyelgee (Acoustic)*
18. Black Thunder (Acoustic)*
19. This Is Mongol (Acoustic)*
20. Mother Nature (Acoustic)*
* denotes new track

THE HU – RUMBLE OF THUNDER: DELUXE ALBUM Variations:

Digital Deluxe (Click for art) Cream Vinyl (Click for art) White Vinyl (Click for art)

Gold Vinyl (Click for art) CD Deluxe(Click for art) Cassette Deluxe (Click for art)

Catch THE HU on tour this summer across the UK & Europe including festival appearances at Glastonbury, Download and Hellfest followed by a jaunt to North America in the fall for Louder Than Life and Aftershock. See below for a full list of dates. Tickets and VIP upgrades can be purchased at https://www.thehuofficial.com/tour-1.

THE HU TOUR DATES:

6/7 Nickelsdorf, AT – Nova Rock

6/8 Interlaken, CH -Greenfield Festival

6/10 Southampton, UK – Southampton Guildhall

6/11 Donington, UK – Download Festival

6/13 Liverpool, UK – O2 Academy Liverpool

6/14 Bristol, UK – O2 Academy Bristol

6/16 Landgraaf, NL – Pinkpop 2023

6/17 Clisson, FR – Hellfest

6/20 Lille, FR – L’Aeronef

6/21 Norwich, UK – University of East Anglia

6/22 Glasgow, UK – O2 Academy Glasgow

6/23 Newcastle, UK – NX Newcastle

6/24 Somerset, UK – Glastonbury Festival

6/27 Frankfurt, DE – Batschkapp

6/28 Strasbourg, FR – La Laiterie Artefact

6/30 Werchter, BE – Rock Werchter 2023

7/2 Heslinki, FI – Festival Helsinki

7/4 Hamburg, DE – Grosse Freiheit 26

7/5 Luxembourg, LU – Rockhal

7/6 Aix-les-bains, FR – Musilack 2023

7/8 Madrid, ES – Mad Cool Festival 2023

7/10 Marseille, FR – Espace Julien

7/12 Munich, DE – Backstage Werk

7/13 Dresden, DE – Alter Schlachtohf

7/15 Wroclaw, PL – Center Concert A2

7/16 Vizovice, CZ – Masters of Rock

7/17 Budapest, HU – Budapest Park

7/20 Bontida, RO – Electric Castle Festival

7/22 Nordfjordeid, NO – Malakoff Festival

9/23 Louisville, KY – Louder Than Life Festival

10/6 Sacramento, CA – Aftershock Festival

Find THE HU online at:
Website | Instagram | Twitter | Facebook | YouTube | Spotify

SRO PR ASSETS: www.sropr.com/portfolio/thehu

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

DT: MARCH 31, 2023

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

GLOBALLY ACCLAIMED MONGOLIAN ROCK TRAILBLAZERS
THE HU
ANNOUNCE DELUXE EDITION OF 2022 SOPHOMORE ALBUM
‘RUMBLE OF THUNDER’
DUE JUNE 30 VIA BETTER NOISE MUSIC;
PRE-ORDER HERE

BAND REVEAL NEW VERSION OF
“BLACK THUNDER”
FEATURING SERJ TANKIAN (SYSTEM OF A DOWN) & DL (BAD WOLVES)
SONG OUT DIGITALLY TODAY (3/31) ALONGSIDE EPIC MUSIC VIDEO

WATCH HERE | STREAM HERE

GROUP ADD INTERNATIONAL FESTIVAL APPEARANCES INCLUDING GLASTONBURY (UK), LOUDER THAN LIFE & AFTERSHOCK (USA)

RUMBLE OF THUNDER: DELUXE ALBUM Cover Artwork
DOWNLOAD HERE

Following the success of their acclaimed 2022 sophomore effort RUMBLE OF THUNDER, groundbreaking Mongolian rock group THE HU—who use traditional Mongolian instrumentation, throat singing and perform entirely in their native language—have announced a deluxe version of the album will be released June 30 via Better Noise Music. RUMBLE OF THUNDER: DELUXE ALBUM will further highlight the band’s “stadium-sized metal riffs and thunderous vocal melodies” (Revolver Magazine) with seven new tracks: four acoustic renditions and three newly recorded singles featuring guest appearances and English-translated vocals from some of rock’s top musicians including William DuVall of Alice In Chains, Serj Tankian (System of A Down), DL of Bad Wolves and international solo artist LP (Laura Pergolizzi). Pre-orders for the album across all digital platforms as well as physically on CD and vinyl are available now at https://thehu.ffm.to/rumblethunderdeluxe.

THE HU have today (March 31) unveiled the deluxe album’s second single, the volcanic anthem “Black Thunder (feat. Serj Tankian and DL of Bad Wolves).” Following the release of the eco-conscious single “This Is Mongol (feat. William Duvall of Alice In Chains),” in February, “Black Thunder (feat. Serj Tankian and DL of Bad Wolves)” includes a refreshed look at the culturally shaped track with a new perspective and English-translated vocals. Its original “visually stunning” (Louder Sound) music video was filmed in THE HU’s home country of Mongolia, logging 3 million views to date. The video of the Serj Tankian and DL featured track directed by Michael Lombardi (The Retailiators, Five Finger Death Punch, Papa Roach)–is also out today. View it streaming below or directly HERE.

“‘Black Thunder’—the latest single from our sophomore album, ‘Rumble of Thunder’—is the composition we worked on the longest, and because of that, we recorded many different variations of the song,” shares THE HU band leader GALA. “The lyrics and the video have several different meanings on the surface as well as on a deeper level. Therefore, every version of ‘Black Thunder’ carries a certain unique idea. Our producer and our band members were amazed by the additions that were made by DL and Serj and their unique singing styles, which added to our beloved song. DL’s powerful vocals, topped by the Serj’s signature voice and one-of-a-kind Armenian-American style, is shedding different light to The HU’s music. We hope our fans enjoy this featured version and feel the soul of the song through their ears.”

TANKIAN shares his experience working with THE HU, stating: “I had discovered the Hu’s music from a YouTube video that a friend sent me and was instantly struck by their powerful and delightful merging of Mongolian folk and metal.  A few years back I had scored a film called Furious where we also used the legendary Tuva singing and heavy guitars. So, when they reached out to collaborate, I was intrigued. I appreciate the pride with which they represent their culture through music. It led me down a historical rabbit hole of Mongolians and Armenia. Genghis Khan conquered Armenia along with the rest of Europe, but the Mongols also later teamed up with Armenia to fight the Turkish hordes. Happy I had the chance to collaborate with the Hu and learn all of this in the process.”

Says DL: “Working on this version of The HU’s ‘Black Thunder’ was so much fun and so different from what I normally get to do. Their vision, their voices…they’re special. This is more than music, it’s a movement, it’s culture, and I’m honored that I was presented with the opportunity to be part of it.”

THE HU – “BLACK THUNDER (FEAT. SERJ TANKIAN and DL of BAD WOLVES)

A force to be reckoned with, THE HU’s music has received over 329 million combined streams across digital platforms, 290 million video views, two Top 5 Mainstream Rock charting radio singles, sold-out worldwide headlining tours and appearances at the biggest music festivals across the globe (Download, Coachella, Lollapalooza). The band were the first-ever rock/metal band to be awarded UNESCO’s “Artist For Peace” designation in 2022 and also were the first group and 12^th overall recipients of the highest state award in Mongolia, the Order of Genghis Khan, which was granted to the band by the President of Mongolia, Kh. Battulga in 2020. They have further added to these accreditations by becoming the first-ever Mongolian band to perform in the metaverse following their virtual concert, “Rumble of Thunder V1.1,” which took place last night (March 30).

THE HU will continue to bring forth their stimulating live show to fans across the world throughout 2023 with their summer “Rumble of Thunder 2023” European tour which includes appearances at Glastonbury Festival (UK), Hellfest (FR) and a return to Download Festival (UK) plus more. The group will also return to the U.S for festival appearances in the fall at Louder Than Life (9/21-24) in Louisville, KY and Aftershock Festival (10/5-8) in Sacramento, CA. Full dates and ticket information can be found at https://www.thehuofficial.com/tour-1.

THE HU TOUR DATES
6/7 Nickelsdorf, AT – Nova Rock
6/8 Interlaken, CH -Greenfield Festival
6/10 Southampton, UK – Southampton Guildhall
6/11 Donington, UK – Download Festival
6/13 Liverpool, UK – O2 Academy Liverpool
6/14 Bristol, UK – O2 Academy Bristol
6/16 Landgraaf, NL – Pinkpop 2023
6/17 Clisson, FR – Hellfest
6/20 Lille, FR – L’Aeronef
6/21 Norwich, UK – University of East Anglia
6/22 Glasgow, UK – O2 Academy Glasgow
6/23 Newcastle, UK – NX Newcastle
6/24 Somerset, UK – Glastonbury Festival
6/27 Frankfurt, DE – Batschkapp
6/28 Strasbourg, FR – La Laiterie Artefact
6/30 Werchter, BE – Rock Werchter 2023
7/2 Heslinki, FI – Festival Helsinki
7/4 Hamburg, DE – Grosse Freiheit 26
7/5 Luxembourg, LU – Rockhal
7/6 Aix-les-bains, FR – Musilack 2023
7/8 Madrid, ES – Mad Cool Festival 2023
7/10 Marseille, FR – Espace Julien
7/12 Munich, DE – Backstage Werk
7/13 Dresden, DE – Alter Schlachtohf
7/15 Wroclaw, PL – Center Concert A2
7/16 Vizovice, CZ – Masters of Rock
7/17 Budapest, HU – Budapest Park
7/20 Bontida, RO – Electric Castle Festival
7/22 Nordfjordeid, NO – Malakoff Festival
9/23 Louisville, KY – Louder Than Life Festival
10/6 Sacramento, CA – Aftershock Festival

THE HU
Photo Credit: Khishigsuren Baasan

Find THE HU online at:
Website | Instagram | Twitter | Facebook | YouTube | Spotify

SRO PR ASSETS: www.sropr.com/portfolio/thehu

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

DT: MARCH 3, 2023

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

MONGOLIAN ROCK SENSATION
THE HU
ANNOUNCE HEADLINING
“RUMBLE OF THUNDER”
EUROPEAN TOUR

JUNE 6 – JULY 22

TICKETS ON SALE TODAY, MARCH 3
HERE

“File this one under noise you didn’t think you needed. The eight-piece Mongolian band the Hu plays its guitars with bows and man buns, with backing ‘whoa’ chants and punishing drums. On Saturday at the Tito’s stage, they offer layered, loud rock epics built on classical Mongolian instrumentation.”
– Ramon Ramirez, AUSTIN 360 / AUSTIN STATESMAN 10/3

Globally acclaimed Mongolian rock outfit THE HU will bring their enveloping live show to audiences across Europe this summer as they embark on a headlining run in support of their 2022 sophomore album RUMBLE OF THUNDER via Better Noise Music. The tour kicks off June 6 with their set at Nova Rock Festival in Nickelsdorf, AT on and includes venue and festival stops across the UK and Europe until they reach their last stop on July 22 at Malakofff Festival in Norway. Tickets are available today, March 3, at https://www.thehuofficial.com/tour-1. See below for a complete list of tour dates.

THE HU recently sparked the attention of music audiences worldwide with their latest single “This Is Mongol (Warrior Souls) Feat. William DuVall of Alice In Chains,” an updated version of their groundbreaking 2022 track “This Is Mongol” which was featured on the soundtrack for the horror-thriller The Retaliators (Better Noise Films) in which members of THE HU also appeared. The evocative new version is out now along with its fierce music video and can be seen HERE.

In other news, THE HU recently shared the first two episodes of their mini-docuseries “Citizens of The World,” which details how the band formed their self-branded genre of “hunnu rock”—a unique blend of Western modern rock/metal and Mongolian throat singing using traditional Mongolian instruments—and the impact their music has had globally including being named UNESCO’s “Artist For Peace” recipients for 2022. Watch Episode 1 HERE and Episode 2 HERE.

THE HU have accumulated over 329 million combined streams and 290 million video views, two Top 5 Mainstream Rock charting singles, multiple sold-out headlining global tours, festival appearances including Coachella, Lollapalooza and Download Festival and rave reviews from Billboard, NPR, GQ, The Guardian, Revolver and even Sir Elton John himself.

Stream/download their latest release RUMBLE OF THUNDER now at https://thehu.ffm.to/rumbleofthunder.

THE HU “RUMBLE OF THUNDER 2023” TOUR DATES
6/7 Nickelsdorf, AT – Nova Rock
6/8 Interlaken, CH -Greenfield Festival
6/10 Southampton, UK – Southampton Guildhall
6/11 Donington, UK – Download Festival
6/13 Liverpool, UK – O2 Academy Liverpool
6/14 Bristol, UK – O2 Academy Bristol
6/16 Landgraaf, NL – Pinkpop 2023
6/17 Clisson, FR – Hellfest
6/20 Lille, FR – L’Aeronef
6/21 Norwich, UK – University of East Anglia
6/22 Glasgow, UK – O2 Academy Glasgow
6/23 Newcastle, UK – NX Newcastle
6/27 Frankfurt, DE – Batschkapp
6/28 Strasbourg, FR – La Laiterie Artefact
6/30 Werchter, BE – Rock Werchter 2023
7/2 Heslinki, FI – Festival Helsinki
7/4 Hamburg, DE – Grosse Freiheit 26
7/5 Luxembourg, LU – Rockhal
7/6 Aix-les-bains, FR – Musilack 2023
7/8 Madrid, ES – Mad Cool Festival 2023
7/10 Marseille, FR – Espace Julien
7/12 Munich, DE – Backstage Werk
7/13 Dresden, DE – Alter Schlachtohf
7/15 Wroclaw, PL – Center Concert A2
7/16 Vizovice, CZ – Masters of Rock
7/17 Budapest, HU – Budapest Park
7/20 Bontida, RO – Electric Castle Festival
7/22 Nordfjordeid, NO – Malakoff Festival

THE HU
Photo Credit: Khishigsuren Baasan

Find THE HU online at:
Website | Instagram | Twitter | Facebook | YouTube | Spotify

###

For N. American press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

For European press inquiries, please contact:
Better Noise Music
Claudia Mancino – claudia@betternoise.com

DT: FEBRUARY 23, 2023

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

GLOBALLY ACCLAIMED MONGOLIAN ROCK SENSATION
THE HU
LAUNCH FIRST EPISODE OF MINI-DOCUSERIES
“CITIZENS OF THE WORLD”

WATCH HERE

THE HU
Photo Credit: Khishigsuren Baasan

Critically acclaimed Mongolian rock outfit THE HU have spent the past five years dominating audiences across the globe with their self-branded genre of “hunnu rock”—a unique blend of Western modern rock/metal and Mongolian throat singing using traditional Mongolian instruments sung entirely in their native language. Having accumulated over 329 million combined streams and 290 million video views, two Top 5 Mainstream Rock charting singles, multiple sold-out headlining global tours, festival appearances including Coachella, Lollapalooza and Download Festival and rave reviews from Billboard, NPR, GQ, The Guardian, Revolver and even Sir Elton John himself—THE HU have released a three-part mini-docuseries encapsulating their career to date.

The first episode of the docuseries, “Citizens of The World,” is out now via Better Noise Music’s YouTube channel. In the episode, viewers get an introduction to the band’s four founding members–Gala, Jaya, Temka, and Enkush—and to their traditional instrumentats, including the Morin Khuur, Tovshuur and Tumur Khuur, while presenting THE HU’s main message of inspiring listeners to awaken the warrior spirit inside of themselves and to use that courage to spread goodness throughout the world. The episode ends with the announcement of the band being named UNESCO’s “Artist For Peace” recipients for 2022. The final two episodes, airing March 1 and 15 respectively, will cover their journey to UNESCO’s Paris Headquarters where they received the designation in a ceremony held last December and their following concert at the renowned Casino de Paris. The docuseries was directed and co-produced by Michael Lombardi, who also co-directed the music video for their new single, “This Is Mongol (Warrior Souls) Feat. William DuVall of Alice In Chains,” and was the lead actor/co-producer of the 2022 horror-thriller The Retaliators in which members of THE HU appeared and whose soundtrack included music from the band’s discography

Watch “Citizens of The World” Episode One streaming below or on YouTube HERE.

THE HU will be performing their first-ever virtual concert in the metaverse on March 30 in partnership with ARD Financial Group (ARD) featuring music from their 2022 album RUMBLE OF THUNDER and debut 2019 album THE GEREG. Tickets are on sale now at www.hu.rocks. Throughout the show, fans will experience a virtual world created by METAFORSE that highlights the THE HU’s home country of Mongolia and its culture. The band will also be appearing across Europe this summer for festival season, see a full list of appearances below. Stay tuned for updates on their next release, a deluxe version of RUMBLE OF THUNDER which will include guest appearances from some of rock’s top-charting musicians.

THE HU TOUR DATES
6/7 Nickelsdorf, AT – Nova Rock
6/11 Leicestershire, UK – Download Festival
6/15 Clisson, FR – Hellfest 2023
6/16 Landgraaf, NL – Pinkpop 2023
6/29 Werchter, BE – Rock Werchter 2023
7/5 Aix-les-bains, FR – Musilack 2023
7/6 Madrid, ES – Mad Cool Festival 2023
7/19 Bontida, RO – EC9

Find THE HU online at:
Website | Instagram | Twitter | Facebook | YouTube | Spotify

SRO PR Assets: www.sropr.com/portfolio/thehu

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

DT: FEBRUARY 10, 2023

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

THE HU
EMBRACE MONGOLIAN HERITAGE
IN DEBUT OF NEW VERSION OF
“THIS IS MONGOL (WARRIOR SOULS)”
FEAT. WILLIAM DUVALL OF ALICE IN CHAINS

MUSIC VIDEO CO-DIRECTED BY
‘THE RETALIATORS’ PRODUCER/LEAD ACTOR
MICHAEL LOMBARDI
& FEATURES EXCLUSIVE MOVIE PREVIEW CLIP

WATCH HERE | LISTEN HERE

BAND TO HOLD FIRST-EVER
VIRTUAL CONCERT IN METAVERSE
IN PARTNERSHIP WITH ARD FINANCIAL GROUP (ARD)
ON MARCH 3

TICKETS ON SALE FEBRUARY 13

DOWNLOAD ART HERE

THE HU—Mongolian rock sensation and UNESCO “Artist For Peace” ambassadors—have today (February 10) shared a new version of their 2022 groundbreaking single “This Is Mongol.” With featured guest vocalist/guitarist William DuVall of Alice In Chains now appearing on the updated track, “This Is Mongol (Warrior Souls)” further highlights the song’s original message of promoting Mongolian culture and empowering environmental awareness by adding English-translated lyrics, sung by DuVall—who also produced and mixed the single–and an unforgettable chanting chorus: “Hey, We are warrior souls, rolling like a river of fire / We are warrior souls, running down the dragon to slay / This is our way (This is our way).” These themes are seen throughout the “This Is Mongol (Warrior Souls)” music video which also premiered today. The video was co-directed by Michael Lombardi, co-producer and lead actor of The Retaliators–the 2022 horror-thriller in which members of THE HU appeared and whose soundtrack included music from the band’s discography—and includes an exclusive sneak peek of the film which is out now on Blu-Ray via Better Noise Films.

“We are so excited to be performing our single, ‘This is Mongol (Warrior Souls),’ with William DuVall,” exclaims THE HU’s tovshuur player and backing vocalist Temka. “He’s not only an amazing vocalist but also has unique rhythm and technique to his performance, and his style matches our energy and our throat singing. The song is about the warrior souls that are within us, and its purpose is to inspire you and awaken your soul. We hope everyone enjoys this piece of art.”

“It was such an exciting and fulfilling challenge to write and produce something that remained true to The Hu’s sensibilities while also resonating with my own,” shares William DuVall. “‘Warrior Souls’ is a testament to the fact that, no matter where we come from, in the end, we all want the same things-to prosper in our own time despite the odds arrayed against us, making previous generations proud and leaving a worthy legacy for the future. I’m honored by this collaboration and very proud of the result.”

Lombardi shared details on working with THE HU and the video’s inspiration, stating:

“I had the immense pleasure of working with The Hu in the feature film ‘The Retaliators.’ Their contributions ranged from acting, songs appearing in the film and also on ‘The Retaliators’ soundtrack. On their track, ‘This is Mongol,’ their lyrics encompass a proud declaration of possessing a warrior spirit. The Hu believe we all have the warrior spirit within us. Through inspiring with their hearts and courage, they awaken that warrior spirit in all of us. I have witnessed that the messages in their music are a total reflection of how they live and how they tackle their artistic process. The Hu approach their craft with professionalism, courage–and with infectious energy.”

Watch “This Is Mongol (Warrior Souls) Feat. William DuVall of Alice In Chains” streaming below or via YouTube HERE.

Meanwhile, having sold-out tours across the globe and appearances at some of the top-rated music festivals including Coachella, Lollapalooza and Download Festival—just to name a few—THE HU will be performing their first-ever virtual concert in the metaverse on March 3 in partnership with ARD Financial Group (ARD). Tickets will go on-sale February 13 at this link: www.hu.rocks. Throughout the show, fans will experience a virtual world created by METAFORSE that highlights the THE HU’s home country of Mongolia and its traditions and cultural importance of which the band have shared throughout their music by utilizing traditional instrumentation, throat singing and singing entirely in the Mongolian language with their self-appointed brand of “hunnu rock.”

To date, The HU have accumulated over 329 million combined streams and 290 million video views. The group have captured a diverse fanbase by landing their music on movie soundtracks (The Retaliators), creating original music for EA Games’ Star Wars Jedi: Fallen Order, being handpicked by Metallica to cover their hit single “Through The Never” on the 2021 Metallica Blacklist album alongside covers from high-profile artists including Miley Cyrus, Chris Stapleton, Phoebe Bridgers and more and being the first-ever rock/metal band to receive the prestigious UNESCO “Artist of Peace” Designation.

Catch THE HU at one of their below festival dates and stay tuned for upcoming shows and new music over the coming weeks.

THE HU TOUR DATES
6/7 Nickelsdorf, AT – Nova Rock
6/15 Clisson, FR – Hellfest 2023
6/16 Landgraaf, NL – Pinkpop 2023
6/29 Werchter, BE – Rock Werchter 2023
7/5 Aix-les-bains, FR – Musilack 2023
7/6 Madrid, ES – Mad Cool Festival 2023
7/19 Bontida, RO – EC9

THE HU
Photo Credit: Khishigsuren Baasan

Find THE HU online at:
Website | Instagram | Twitter | Facebook | YouTube | Spotify

SRO PR Assets: www.sropr.com/portfolio/thehu

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

DT: FRIDAY, NOVEMBER 25, 2022

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

GLOBALLY ACCLAIMED MONGOLIAN ACT
THE HU
FIRST-EVER ROCK/METAL GROUP TO RECEIVE PRESTIGIOUS
UNESCO “ARTIST FOR PEACE” DESIGNATION
IN CEREMONY AT UNESCO HEADQUARTERS IN PARIS FRANCE
EARLIER TODAY, NOVEMBER 25

BAND ANNOUNCE DELUXE VERSION OF SECOND ALBUM
‘RUMBLE OF THUNDER’
DUE SPRING/SUMMER 2023 VIA BETTER NOISE MUSIC
WITH GUEST APPEARANCES FROM TOP NAMES IN ROCK

Photo Credit: Khishigsuren Baasan

Globally acclaimed breakthrough Mongolian rock act THE HU are honored to announce they’ve been named UNESCO’s “Artist For Peace” at a ceremony earlier today (November 25) at UNESCO’s headquarters in Paris, FR by UNESCO Director-General Audrey Azoulay. They are the first-ever artist in the rock/metal genre to receive this prestigious designation and follow previous “Artist for Peace” recipients including Celine Dion, Shirley Bassey, Sarah Brightman, Herbie Hancock, Marcus Miller and World Orchestra For Peace. Having met the band on her official visit to Mongolia this past August, Azoulay has acknowledged THE HU’s contribution to the safeguarding of intangible cultural heritage and their support for the promotion of cultural diversity through music; these are qualities which resonate with UNESCO‘s values and work.

Founded in 2016 in Ulaanbaatar, The HU have since amassed a global following and critical acclaim with their unique musical genre they call “Hunnu Rock.” It fuses rock and heavy metal with styles of traditional Mongolian music, such as the art of Khöömei (throat singing), the tsuur flute and the Morin Khuur (horse-headed fiddle), all of which have been inscribed by UNESCO on the List of Intangible Cultural Heritage of Humanity. “HU” corresponds to the root of the word “human being” in the Mongolian language. With this name, the group claim their humanist commitment. Through their music, they address the themes of gender equality, respect for difference, and the importance of protecting nature. They also promote linguistic diversity by using endangered regional dialects.

As an “Artist for Peace”–alongside UNESCO Goodwill Ambassadors and Champions—THE HU will be designated for a renewable period of two years in which time they will help raise public awareness on UNESCO’s mandate and programs among the general public and youth. THE HU will use their talent and reputation to promote UNESCO‘s values and objectives through upcoming events and projects to help bring a positive change.

THE HU’s UNESCO “Artist For Peace” title lands alongside their previous awards as Cultural Envoy of Mongolia in 2019 and being the first group and 12^th overall recipients of the highest state award in Mongolia, the Order of Genghis Khan, which was granted to the band by the President of Mongolia, Kh. Battulga in 2020.

“Mongolians have upmost respect for our history, culture and the language that was left to us from thousands of years ago from our elders and ancestors,” says band leader and throat singer Gala. “The HU’s goal and purpose is first and foremost to perform a unique genre of music that gives strength and power upon every listen. Secondly, it is to show the world Mongolia’s nomadic and environmentally aware livelihood that has been passed down from previous generations and to inspire others to live minimalistic lives and enjoy life to its fullest. UNESCO electing the HU with ‘Artists for Peace’ designation shows their appreciation towards cultural diversity and heritage pieces that are of great value to Mongolians. The partnership between the HU and UNESCO will bring awareness towards every culture that is distinguished by their unique heritage and core values, so we are excited to be part of a movement that can improve and change so many lives.”

“We sincerely appreciate being selected by UNESCO as part of their ‘Artists for Peace’ and understand the importance of the designation,” adds tumur khuur and tsuur player Jaya. “From a very young age we have been practicing traditional music techniques and instrumentation such as long song, throat singing, horse head fiddle, tsuur and tovshuur, as we know the significance and impact of sharing one’s culture around the world has to rest of the society. Our music delivers profound ideas that are understood in the subconscious mind while delivering hard rock and ethereal tunes. On the surface level, our lyrics and music seem to talk about basic yet important principles of human beings; on a deeper level, they share the preservation of cultures that are in danger of going extinct and allow us to be representatives for groups who have slightly different world perspectives than the modern world. This is a huge inspiration for us and part of our purposes as artists. Therefore, we will do everything in our power to be the inspiration for the cultures that are underrepresented and work with UNESCO to bring them the attention that they deserve.”

“The Hunnu Rock genre’s fundamental values are based on creating safe space in the modern music world for different traditional music styles that are only appreciated by certain geographical regions and has many cultural values to its techniques and history to its instruments,” states THE HU’s producer Dashka. “With UNESCO recognizing that effort and selecting The HU as their cultural ambassador to stand with what we believe in and what we are trying to accomplish is important to not only Mongolians, but to all nations around the world. In any tradition the lores and the music carry so much of their uniqueness and world view, and everybody agree that sometimes the only way to describe one’s perspective is through music. Our goals and priorities will always be to create amazing music and safeguard the pieces of culture that were passed down to us from prior generations.”

THE HU are currently on the last leg of their global headlining tour which concludes in London, UK on December 9. Earlier this year, the band headlined across North America, a run which included their fiery debut performance at Coachella, and was followed by a supporting tour alongside Five Finger Death Punch and Megadeth. THE HU released their second album RUMBLE OF THUNDER in July via BETTER NOISE MUSIC which features their eco-conscious debut single, “This Is Mongol”; an epic two-part music video for their nine-minute track “Black Thunder”; and the lively single “Bii Biyelegee.” THE HU have announced a deluxe version of RUMBLE OF THUNDER to be released in spring/summer of 2023 via Better Noise Music, with guest appearances from some of rock’s top musicians. Stay tuned for more information in the new year.

Stream/download RUMBLE OF THUNDER, along with varying physical product offerings including special edition colored vinyl variants, here: https://thehu.ffm.to/rumbleofthunder

DOWNLOAD ALBUM ARTWORK

Find THE HU online at:
Website | Instagram | Twitter | Facebook | YouTube | Spotify

SRO PR Assets: www.sropr.com/portfolio/thehu

###

About THE HU
In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of THE HU. Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, “Yuve Yuve” and “Wolf Totem,” were produced by the band’s producer Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, THE HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021 alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

ABOUT BETTER NOISE MUSIC
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, THE HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.

In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Labels for the year.

For information, visit: http://betternoise.com/

CONNECT WITH BETTER NOISE
Facebook | YouTube | Spotify | Instagram | Twitter | TikTok

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

DT: SEPTEMBER 2, 2022

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

MONGOLIAN ROCK SENSATION
THE HU
SHARE MUSIC VIDEO FOR NEW SINGLE
“BIE BIYELGEE”

WATCH HERE
SECOND ALBUM
‘RUMBLE OF THUNDER’
OUT TODAY, SEPTEMBER 2, VIA BETTER NOISE MUSIC

STREAM/DOWNLOAD HERE

Credit: Khishigsuren

Hailing from Mongolia, THE HU have combined traditional music and instrumentation performed in their native language using native instrumentation with Western modern rock stylings to create a unique and catchy sound they have labelled as “Hunnu Rock.” The acclaimed rock outfit have today, September 2, unleashed their anticipated second official studio album RUMBLE OF THUNDER via Better Noise Music alongside the music video for the track “Bie Biyelegee.” In this lively video, THE HU can be seen dancing in the traditional Mongolian style of “biyelgee.”

“’Bie Biyelgee’ is about having a good time,” share THE HU. “We danced like we never danced before during the video shoot and the movements where we tried to imitate biyelgee were very challenging. The biyelgee movements require a different skill set than you would find in any dance genre so in that way, celebrating these qualities are fascinating and inspiring to us.”

THE HU are currently touring in support of RUMBLE OF THUNDER across the U.S. alongside Five Finger Death Punch and Megadeth until October 15, after which they finish off the year with a headlining run throughout Europe and the U.K. Earlier this year, THE HU hopped across the globe on their “Black Thunder” tour which included stops at Coachella (USA), Fuji Rock Festival (Japan) and headlining shows all over North America, Japan, New Zealand and Australia. Find a list of all upcoming shows and ticket information HERE.

Five Finger Death Punch’s Zoltan Bathory shared his thoughts on the band via Instagram, “The Hu is out on the road with us – great band from Mongolia – you gotta check them out. I’m a Hun, so from the anthropologic perspective they are my cousins.”

Across its 12 tracks, RUMBLE OF THUNDER connects the world to Mongolian culture and its unique core values of natural preservation and spiritual connection with the earth. These core values are on full display in the album along with deeply meaningful lyrics that uplift Mongol people, as the band wishes for prosperity and peace among all. The band shared the eco-conscious debut single, “This Is Mongol,” in May which has since received over 3 million video views and over 1.6 million Spotify streams. In July, they revealed an epic action-packed music video for the first half of their nine-minute track “Black Thunder” before sharing its second equally tantalizing sequel in mid-August.

“‘Rumble of Thunder’ extends the variety of songs that the Hunnu Rock genre has and focuses on bringing new playing techniques that would sound unique and add more hard rock components to the songs,” THE HU state. “It was quite fun to record and most importantly, we had so much time to play and choose the best versions. Creative space and time are crucial, so we are very grateful to our friends and families who had our backs during the lengthy process. We also feel very much in sync in terms of understanding and complementing each other during performance. You will find that we have become an even closer unit in this album with many new surprises.”

Stream/download RUMBLE OF THUNDER along with varying physical product offerings including special edition colored vinyl variants here: https://thehu.ffm.to/rumbleofthunder.

DOWNLOAD ALBUM ARTWORK

RUMBLE OF THUNDER TRACK LISTING
1. This is Mongol (WATCH)
2. YUT Hövende
3. Triangle
4. Teach Me
5. Upright Destined Mongol
6. Sell The World
7. Black Thunder ( WATCH Part 1 | Part 2)
8. Mother Nature
9. Bie Biyelgee
10. Segee

Connect with THE HU

Website | Instagram | Twitter | YouTube | TikTok

SRO PR Assets: www.sropr.com/portfolio/thehu

###

About THE HU

In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of THE HU. Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, “Yuve Yuve” and “Wolf Totem,” were produced by the band’s producer Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, THE HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021 alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

ABOUT BETTER NOISE MUSIC

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, THE HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.

In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Labels for the year.

For information, visit: http://betternoise.com/

CONNECT WITH BETTER NOISE
Facebook | YouTube | Spotify | Instagram | Twitter | TikTok

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

Better Noise Music
Eliana Nunez – eliana@betternoise.com
Jess Giordano – jessgiordano@betternoise.com