SRO Archives - SRO PR

April 26, 2022

SRO Promotes Kelly Walsh to VP, Announces Launch of Phoenix, AZ Office

DT: APRIL 26, 2022
FM: MITCH SCHNEIDER, MARCEE RONDAN / SRO PR

KELLY WALSH
PROMOTED TO VICE PRESIDENT
AT SCHNEIDER RONDAN ORGANIZATION
(SRO PR)

MUSIC, ENTERTAINMENT & EVENT PR FIRM ANNOUNCES LAUNCH OF PHOENIX, AZ OFFICE

Photo Credit: Zack Whitford;
Jewelry by SRO client, Heart Of Bone

KELLY WALSH, Account Executive and Tour Publicist at SCHNEIDER RONDAN ORGANIZATION (SRO PR), has been promoted to Vice President effective immediately, it was announced today by the company’s Founder/Partner Mitch Schneider and Partner Marcee Rondan. SRO PR has also revealed the opening of a Phoenix, AZ office; this expansion adds a fourth city to SRO’s footprint which includes their Los Angeles headquarters and Las Vegas and Nashville offices. The Phoenix expansion will be overseen by WALSH, who relocated to Scottsdale, AZ in late 2021 following her previous 12-year residence in Los Angeles.

WALSH’s current roster at SRO includes Nothing More, The HU, The Verve Pipe, The Jack Kerouac Estate, Butcher Babies, The Black Moods, Redlight King, Osaka Popstar, Capital Theatre, Pistols At Dawn, The Nocturnal Affair, J.D. Huggins, Cold Kingdom, The Sweet Things, Velvet Chains and Dimestore Dolls.

“We feel the promotion of Kelly to Vice President is another important moment in the history of the company,” says Mitch Schneider. “From the beginning, as an Account Executive and Tour Publicist, she brought a level of expertise in PR, social media and marketing that was instantly impressive. It is why she has resonated with our artists and the media. Add in her excellent and wide-ranging taste in music—which has enhanced the company’s edge–and you have a really winning combination.”

“Kelly has worked diligently while at SRO and that dedication has earned her this promotion,” says Rondan. “Her move to Phoenix–and working in and exploring opportunities in that market–will afford us additional prospects in continuing to grow the company.”

WALSH began at SRO PR in 2018 as National and Tour Publicist before advancing to the position of Account Executive a year later in 2019. Over the past four years, WALSH has brought her forward-thinking and strategic publicity and marketing skills to campaigns for an array of diverse clients including Godsmack, Papa Roach, Pop Evil, Tash Sultana, Wardruna, In Hearts Wake, Hilltop Hoods, Brad Arnold (3 Doors Down), Gilby Clarke, Ice Nine Kills, Amigo The Devil, Hyro The Hero, Manda Mosher and Jason Charles Miller and many more. She has also coordinated PR for events including Mike Tyson’s KIND Festival and continues to work alongside Rondan and Schneider on the annual Above Ground benefit concerts led by Dave Navarro and Billy Morrison. WALSH has also lent her knowledge and skills to campaigns for varied companies such as Australian lifestyle & jewelry brand Heart of Bone, rock’n’roll and celebrity clothing brand Junker Designs, The Dead Daisies’ limited horror series Welcome to Daisyland (via ScreamboxTV) and, alongside Schneider on the non-profit live music advocacy organization NITO and D2C music sales app SINGLE MUSIC.

WALSH was born and raised in Medina, NY and moved to Los Angeles in 2009 to pursue a career in the music industry after spending a year abroad in London, UK studying Shakespeare and Creative Literature. For nearly the next decade, she developed her career in music and entertainment publicity with in-house positions at labels including Century Media/SONY and Prosthetic Records along with working independently and with various boutique PR and management firms on national campaigns for a diverse range of artists including Marty Friedman, Arch Enemy, Animals As Leader, Skeletonwitch, Body Count and Scale The Summit, events such as Chris Hardwick‘s Id10t Music Festival And Comic Con-ival and ALT 98.7’s Big Adventure Festival, and on campaigns for artist-exclusive craft beer collaborations including Pennywise’s “Pennywiser” IPA (Lost Coast Brewery) and Prosthetic Record’s “Blood Junkie” IPA (Three Weavers Brewing Company).

About SRO:

SRO PR maintains offices in Los Angeles, Nashville, Las Vegas and now Phoenix headed by Marcee Rondan, Lyndie Wenner, Mitch Schneider and Kelly Walsh, respectively. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events and companies–the company has the eyes and ears of America’s exuberant music fans. It has been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (2019) as “one of the world’s premier public relations firms… [the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables…[the company]…to obtain coverage in multiple outlets and mediums, from underground to mainstream.” The company began as MSO in 1995 and rebranded as SRO, reflecting Rondan’s promotion to partner, in 2019. It marked its 25^th year in 2020.

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(Walsh pictured above at Coachella (April 15, 2022) with SRO clients THE HU alongside their producer Dashka and their entertainment lawyer Eric German and his wife Laura.)

Contact Info:
Kelly Walsh
kwalsh@sropr.com
585-765-5162

October 14, 2020

SRO PR Expands Role of Andrea Faulk, Promoting Her To National and Tour Publicist

DT: OCTOBER 14, 2020

SRO PR
EXPANDS ROLE OF
ANDREA FAULK,
PROMOTING HER TO
NATIONAL AND TOUR PUBLICIST

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Mitch Schneider and Marcee Rondan, partners at the SCHNEIDER RONDAN ORGANIZATION (SRO PR), have announced a new title for ANDREA FAULK at the publicity company with offices in Los Angeles, Nashville and now Las Vegas. ANDREA, based in Los Angeles, is now Tour and National Publicist, which follows her promotion in 2017 to Tour Publicist. This title reflects the expanded scope of ANDREA’s role as she has segued into national publicity for various clients, including Yes, America and Tommy Emmanuel, during this time when national touring is on hold.

“Andrea has organically evolved into national publicity over the past few months as we all wait for the return of national touring,” says Schneider, who recently moved to Las Vegas to expand the company’s presence. “It’s exciting to watch Andrea continually grow in the national arena. She is truly valuable to the company and was also key to the recent redesign of the company’s website.”

“Watching Andrea grow has been such a pleasure,” Rondan adds. “Throughout her roles at the company from starting as an assistant, to tour and national publicist, Andrea has shown dedication and built trust from clients and our team.”

ANDREA began at MSO in 2013 as a part-time Executive Assistant and then grew into a full-time position. Through the years, ANDREA has been involved in media campaigns for various artists including LIVE, Slash, Korn, Brian Setzer, 311, Babymetal, PiL and several music events and brands, including Vans Warped Tour, Monster Energy Drink, Electric Zoo Festival and the Classic Rock Awards.

ANDREA studied Music Business at the Musicians Institute College of Contemporary Music which led her to interning at various PR companies including MSO. Growing up in a military family living in and out of the U.S., ANDREA developed a passion for music from all around the world. Prior to SRO, she wrote for various music blogs reviewing shows and interviewing a variety of rock and Japanese artists. ANDREA is excited about her expanded role at SRO and continues to work with unique artists. She also takes great pride in finding and sharing great music.

ABOUT SRO:

SRO PR maintains offices in Los Angeles, Nashville and Las Vegas, headed by Marcee Rondan, Lyndie Wenner and Mitch Schneider, respectively. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events and companies–the company has the eyes and ears of America’s exuberant music fans. It has been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms… [the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables…[the company]…to obtain coverage in multiple outlets and mediums, from underground to mainstream.”

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January 30, 2020

SRO PR TO CELEBRATE 25th ANNIVERSARY IN FEBRUARY AND UNVEILS NEW WEBSITE

DATE: JANUARY 30, 2020

FROM: MITCH SCHNEIDER/MARCEE RONDAN

SRO PR TO CELEBRATE 25^TH ANNIVERSARY IN FEBRUARY

COMPANY DEBUTS NEW WEBSITE

TO REFLECT RECENT REBRANDING TO SRO FROM MSO

As SRO (Schneider Rondan Organization) gets ready to mark its 25th anniversary in February, the PR company with headquarters in Los Angeles and an office in Nashville has debuted its new website: SROPR.COM.

The site reflects activity that started in June 2019 when MSO PR rebranded as SRO PR with the promotion of Marcee Rondan from Executive Vice President to Partner, an announcement that was made by the company’s Founder and Partner, Mitch Schneider. The SRO site includes a link to the MSO site where press releases are archived since 1996, when MSO became the first independent music publicity firm to have its own website.

“So honored and proud to celebrate the company’s 25th anniversary,” says Schneider. “We continue to be lit up with legendary and new artists as well as music festivals and events. We’re very fortunate that our work has included campaigns for boundary-pushing artists Tash Sultana, Ice Nine Kills, The HU and Amigo The Devil. And it has been truly exciting to see Ozzy Osbourne collaborate with Post Malone and Travis Scott and reach new audiences.”

“With the new decade, and the celebration of our 25 years, this seems like the perfect time for a new look for our online presence,” Rondan adds. “We’re looking forward to what the future holds for SRO, while also celebrating our accomplishments with the breadth of artists that have brought us here.”

SRO has been at the forefront of many notable campaigns over the past 25 years. Here are a few memorable ones:

OZZY OSBOURNE: The rock icon, still relevant and compelling after all these years, just landed the #1 Rock Song in the country with his current single “Under The Graveyard” from his upcoming album, ORDINARY MAN. The beginnings of the company’s relationship with OZZY go all the way back to 1987.

DAVID BOWIE: From the MSO press release: “I have no idea where I’m going from here, but I promise I won’t bore you,” said DAVID BOWIE onstage at his sold-out 50th birthday concert at Madison Square Garden in New York (1/9/97) right before he released his EARTHLING album. The company handled the legend from 1991-2012. To view this press release at the original MSO site, follow the link, scroll to Bowie’s name in the artist directory and click on the 1/13/97 release.

HEART: Rock and Roll of Fame inductees ANN and NANCY WILSON gloriously returned to the spotlight with their massive “Love Alive” cross-country summer tour after a three-year hiatus from touring. The roots of our relationship with the iconic and pioneering sisters go back to 1987.

TOM PETTY AND THE HEARTBREAKERS: During a long relationship with the rock legends, which ran from 1987-2004, we asked PETTY to talk about all the songs on the band’s 1993 GREATEST HITS album. Company founder Mitch Schneider interviewed him at his Encino home, just a half mile from where the SRO office is today. Read the Q&A at SRO‘s spin-off website, Raise The Question.

DOLLY PARTON: SRO in Los Angeles and Nashvillewas proud to work with the woman who needs no introduction; it was a five-year run that started with the 2007’s BACKWOODS BARBIE album. It marked the first release on Dolly Records and was launched with “Better Get To Livin’,” a classic kick-in-the-pants inspirational.

AEROSMITH: During a long relationship with the band (intermittently from 1988-2015), we came up with the idea to have their original Commonwealth Ave apartment declared a historic landmark in Boston. Tens of thousands of cheering fans turned out, with the city closing the streets down and suspending trolley service in the area (since the trolley runs in front of the apartment). It was one of the biggest events ever in Boston.

KORN: When we handled the trendsetting, Grammy-winning modern rock icons, we came up with the idea to have the press conference announcing the “See You On The Other Side” tour take place at the Hollywood Forever Cemetery in 2005. The band of course arrived in a hearse and the party that followed took place in a mausoleum. Axl Rose, in what was his first public sighting in years, attended.

SEX PISTOLS: MSO handled the band’s reunion in 1996 and continued with them through 2007 including their induction into the Rock and Roll Hall of Fame in 2006, which they defiantly did not attend. We asked JOHNNY ROTTEN for some quotes to explain the band’s position; he promptly scrawled out a classic note complete with deliberate misspellings that we released to the media. See the note here.

FESTIVALS: Throughout the company’s history, the SRO team has been fortunate to be a part of some historic moments in U.S. festival history including, the launch of Coachella in 1999 (through 2011); the Voodoo Music Experience in New Orleans from 2005-2013, including the pivotal event in 2005 that was a part of the city’s recovery from Hurricane Katrina; and the inaugural Kind Festival in Desert Hot Springs in 2019, the first ever cannabis-friendly music festival.

BACKSTREET BOYS: We handled three albums for the pop powerhouse including MILLENNIUM, BLACK AND BLUE and THE HITS–CHAPTER ONE. In 2000, the group notably set two new sales records in the music world.

SRO PR maintains offices in Los Angeles and Nashville, the latter of which is headed by Lyndie Wenner. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events and companies–the company has the eyes and ears of America’s exuberant music fans. Ithas been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms. The MSO roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”

The

SRO staff is:

Mitch Schneider, Founder/Partner: mschneider@sropr.com

Marcee Rondan, Partner: marcee@sropr.com

Lyndie Wenner, Nashville Executive Director: lwenner@sropr.com

Kelly Walsh, Account Executive & Tour Publicist: kwalsh@sropr.com

Andrea Faulk, Tour Publicist: afaulk@sropr.com

Kaitlin Fritts, Executive Assistant: kfritts@sropr.com

Jocelyne Valverde, Executive Assistant: jvalverde@sropr.com

Contacts:

Mitch Schneider, mschneider@sropr.com

Marcee Rondan, marcee@sropr.com

For more information about us, visit:

SROPR.COM // FACEBOOK // INSTAGRAM // TWITTER

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December 5, 2019

KELLY WALSH Promoted To Account Executive at the Schneider Rondan Organization (SRO)

DT: DECEMBER 5, 2019

FM: MITCH SCHNEIDER, SRO PR

KELLY WALSH

PROMOTED TO ACCOUNT EXECUTIVE AT

THE SCHNEIDER RONDAN ORGANIZATION (SRO PR)

Publicist KELLY WALSH has been promoted to the position of Account Executive at the Schneider Rondan Organization (SRO PR) effective immediately, the company’s Partners, Mitch Schneider and Marcee Rondan announced today (December 5).

In this position, KELLY will continue to handle both national and tour campaigns for her diverse roster including Ice Nine Kills, Davey Suicide, Hilltop Hoods, Pray For Sleep and Oddities Flea Market–a travelling market curated by Discovery’s Oddities star Ryan Matthew Cohn and featuring unusual and macabre curiosities–and work alongside Schneider on The HU, Gilby Clarke, The Verve Pipe and new artist Ian Gothe.

WALSH began at SRO‘s Los Angeles headquarters in 2018 as National and Tour Publicist and within the past year has brought a refreshed edge to the company delivering successful media campaigns for up-and-coming acts such as Hyro The Hero, Amigo The Devil, Manda Mosher, Piper Hays and The Haunt, along with working hand-in-hand with Rondan and Schneider on Godsmack, Tash Sultana and the launch of Mike Tyson‘s Kind Music Festival.

“Kelly is sharp, knowledgeable, forward-thinking–and over the past year she has really made her mark at the company,” says Schneider. “She digs in deep to her campaigns including setting podcasts, Instagram takeovers and Google Talks sessions for her artists. Kelly is always looking for opportunities that will shine a light on her projects.”

“It’s been great to watch Kelly spread her wings at SRO,” adds Rondan. “She’s a true team player and has diversified our roster with her signings. We look forward to her continued growth.”

WALSH‘s career in the entertainment industry has spanned almost a decade including handling publicity in-house at record labels, such as Century Media Records and Prosthetic Records, in addition to working independently and with boutique firms. She has worked national campaigns for a diverse range of artists including Marty Friedman, Arch Enemy, Animals As Leader, Skeletonwitch, Body Count and Scale The Summit, and events such as Chris Hardwick‘s Id10t Music Festival And Comic Con-ival and ALT 98.7’s Big Adventure Festival.

Contact Info:

Kelly Walsh

818-380-0400 x239

kwalsh@sropr.com

For more information about SRO, visit:

Website | Facebook | Twitter | Instagram

June 5, 2019

SRO Is The New MSO, Reflecting New Schneider/Rondan Partnership

DATE: JUNE 5, 2019

FROM: MITCH SCHNEIDER

MSO PR TO NOW BE KNOWN AS SRO PR

TO REFLECT THE PROMOTION OF MARCEE RONDAN TO PARTNER

AT THE LONG-RUNNING PUBLICITY COMPANY

WITH OFFICES IN LOS ANGELES AND NASHVILLE

What a difference a letter makes.

As it gets ready to celebrate the company’s 25^th anniversary in early 2020, the MITCH SCHNEIDER ORGANIZATION (MSO PR) becomes the SCHNEIDER/RONDAN ORGANIZATION (SRO PR) today, June 5, to reflect the promotion of Marcee Rondan from Executive Vice President to Partner, it was announced by the company’s founder, Mitch Schneider. The company will transition all its properties (website, social media platforms, email, etc.) in the coming weeks to SRO PR.

“Marcee has been a guiding light at MSO since the company’s inception in 1995, and I’m truly excited to officially welcome her as Partner,” says Schneider. “She’s been involved in key decisions about the company and its clients as well as overseeing employee policies that have strengthened us. This is all on top of Marcee being a terrific publicist who builds dynamic campaigns for our clients and expertly manages their best interests through the unpredictable scenarios that emerge in this 24/7 business. Her promotion opens a whole new chapter for the company.”

“So very proud to call Mitch ‘partner,’” Rondan says. “He’s been an inspiration to me and our entire staff, past and present, for years and I look forward to working alongside him as we continue to grow our business. It’s been an amazing experience so far and I’m happy to take on this role in an office in my beloved San Fernando Valley, where I grew up.”

Marcee will continue to work with America, Brian Setzer Orchestra, The Cult, Godsmack, Heart, Ozzy Osbourne, Rickie Lee Jones, the Stray Cats, and the Zappa Family Trust, along with such festivals as Made In America (Philadelphia), Ohana (Dana Point, CA) and Exit 111 (Manchester, TN).

Rondan first began working with Schneider at Levine/Schneider Public Relations as an intern in 1989 after graduating from the University of California at Irvine. At MSO, she became a Vice President in 1997, a Senior Vice President in 2000 and Executive Vice President in 2014.

SRO PR maintains offices in Los Angeles and Nashville, the latter of which is headed by Lyndie Wenner. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events and companies–the company has the eyes and ears of America’s exuberant music fans. It has been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms. The MSO roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”

Contacts:

Mitch Schneider, mschneider@msopr.com

Marcee Rondan, marcee@msopr.com

For more information about us, visit:

WEBSITE // FACEBOOK // INSTAGRAM // TWITTER

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