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SRO PR Expands Role of Andrea Faulk, Promoting Her To National and Tour Publicist

 

DT: OCTOBER 14, 2020

SRO PR
EXPANDS ROLE OF
ANDREA FAULK,
PROMOTING HER TO
NATIONAL AND TOUR PUBLICIST

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Mitch Schneider and Marcee Rondan, partners at the SCHNEIDER RONDAN ORGANIZATION (SRO PR), have announced a new title for ANDREA FAULK at the publicity company with offices in Los Angeles, Nashville and now Las Vegas. ANDREA, based in Los Angeles, is now Tour and National Publicist, which follows her promotion in 2017 to Tour Publicist. This title reflects the expanded scope of ANDREA’s role as she has segued into national publicity for various clients, including Yes, America and Tommy Emmanuel, during this time when national touring is on hold.

“Andrea has organically evolved into national publicity over the past few months as we all wait for the return of national touring,” says Schneider, who recently moved to Las Vegas to expand the company’s presence. “It’s exciting to watch Andrea continually grow in the national arena. She is truly valuable to the company and was also key to the recent redesign of the company’s website.”

“Watching Andrea grow has been such a pleasure,” Rondan adds. “Throughout her roles at the company from starting as an assistant, to tour and national publicist, Andrea has shown dedication and built trust from clients and our team.”

ANDREA began at MSO in 2013 as a part-time Executive Assistant and then grew into a full-time position. Through the years, ANDREA has been involved in media campaigns for various artists including LIVE, SlashKorn, Brian Setzer, 311, Babymetal, PiL and several music events and brands, including Vans Warped Tour, Monster Energy Drink, Electric Zoo Festival and the Classic Rock Awards.

ANDREA studied Music Business at the Musicians Institute College of Contemporary Music which led her to interning at various PR companies including MSO. Growing up in a military family living in and out of the U.S., ANDREA developed a passion for music from all around the world. Prior to SRO, she wrote for various music blogs reviewing shows and interviewing a variety of rock and Japanese artists. ANDREA is excited about her expanded role at SRO and continues to work with unique artists. She also takes great pride in finding and sharing great music.

ABOUT SRO:

SRO PR maintains offices in Los Angeles, Nashville and Las Vegas, headed by Marcee Rondan, Lyndie Wenner and Mitch Schneider, respectively. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events and companies–the company has the eyes and ears of America’s exuberant music fans. It has been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms… [the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables…[the company]…to obtain coverage in multiple outlets and mediums, from underground to mainstream.”

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SRO PR TO CELEBRATE 25th ANNIVERSARY IN FEBRUARY AND UNVEILS NEW WEBSITE

 

 
 
 
 
 
DATE:            JANUARY 30, 2020

 

 
FROM:           MITCH SCHNEIDER/MARCEE RONDAN
 
 
SRO PR TO CELEBRATE 25TH ANNIVERSARY IN FEBRUARY
 
COMPANY DEBUTS NEW WEBSITE
TO REFLECT RECENT REBRANDING TO SRO FROM MSO

 

As SRO (Schneider Rondan Organization) gets ready to mark its 25th anniversary in February, the PR company with headquarters in Los Angeles and an office in Nashville has debuted its new website: SROPR.COM.

 

 
The site reflects activity that started in June 2019 when MSO PR rebranded as SRO PR with the promotion of Marcee Rondan from Executive Vice President to Partner, an announcement that was made by the company’s Founder and Partner, Mitch Schneider. The SRO site includes a link to the MSO site where press releases are archived since 1996, when MSO became the first independent music publicity firm to have its own website.
 
“So honored and proud to celebrate the company’s 25th anniversary,” says Schneider. “We continue to be lit up with legendary and new artists as well as music festivals and events. We’re very fortunate that our work has included campaigns for boundary-pushing artists Tash Sultana, Ice Nine Kills, The HU and Amigo The Devil. And it has been truly exciting to see Ozzy Osbourne collaborate with Post Malone and Travis Scott and reach new audiences.”
 
“With the new decade, and the celebration of our 25 years, this seems like the perfect time for a new look for our online presence,” Rondan adds. “We’re looking forward to what the future holds for SRO, while also celebrating our accomplishments with the breadth of artists that have brought us here.”
 
SRO has been at the forefront of many notable campaigns over the past 25 years. Here are a few memorable ones:
 
  • OZZY OSBOURNE: The rock icon, still relevant and compelling after all these years, just landed the #1 Rock Song in the country with his current single Under The Graveyardfrom his upcoming album, ORDINARY MAN. The beginnings of the company’s relationship with OZZY go all the way back to 1987.
  • DAVID BOWIE: From the MSO press release: “I have no idea where I’m going from here, but I promise I won’t bore you,” said DAVID BOWIE onstage at his sold-out 50th birthday concert at Madison Square Garden in New York (1/9/97) right before he released his EARTHLING album. The company handled the legend from 1991-2012. To view this press release at the original MSO site, follow the link, scroll to Bowie’s name in the artist directory and click on the 1/13/97 release.
  • HEART: Rock and Roll of Fame inductees ANN and NANCY WILSON gloriously returned to the spotlight with their massive “Love Alive” cross-country summer tour after a three-year hiatus from touring. The roots of our relationship with the iconic and pioneering sisters go back to 1987.
  • TOM PETTY AND THE HEARTBREAKERS: During a long relationship with the rock legends, which ran from 1987-2004, we asked PETTY to talk about all the songs on the band’s 1993 GREATEST HITS album. Company founder Mitch Schneider interviewed him at his Encino home, just a half mile from where the SRO office is today. Read the Q&A at SRO‘s spin-off website, Raise The Question.
  • DOLLY PARTON: SRO in Los Angeles and Nashvillewas proud to work with the woman who needs no introduction; it was a five-year run that started with the 2007’s BACKWOODS BARBIE album. It marked the first release on Dolly Records and was launched with “Better Get To Livin’,” a classic kick-in-the-pants inspirational.
  • AEROSMITH: During a long relationship with the band (intermittently from 1988-2015), we came up with the idea to have their original Commonwealth Ave apartment declared a historic landmark in Boston. Tens of thousands of cheering fans turned out, with the city closing the streets down and suspending trolley service in the area (since the trolley runs in front of the apartment). It was one of the biggest events ever in Boston.
  • KORN: When we handled the trendsetting, Grammy-winning modern rock icons, we came up with the idea to have the press conference announcing the See You On The Other Side” tour take place at the Hollywood Forever Cemetery in 2005. The band of course arrived in a hearse and the party that followed took place in a mausoleum. Axl Rose, in what was his first public sighting in years, attended.
  • SEX PISTOLS: MSO handled the band’s reunion in 1996 and continued with them through 2007 including their induction into the Rock and Roll Hall of Fame in 2006, which they defiantly did not attend. We asked JOHNNY ROTTEN for some quotes to explain the band’s position; he promptly scrawled out a classic note complete with deliberate misspellings that we released to the media. See the note here.
  • FESTIVALS: Throughout the company’s history, the SRO team has been fortunate to be a part of some historic moments in U.S. festival history including, the launch of Coachella in 1999 (through 2011); the Voodoo Music Experience in New Orleans from 2005-2013, including the pivotal event in 2005 that was a part of the city’s recovery from Hurricane Katrina; and the inaugural Kind Festival in Desert Hot Springs in 2019, the first ever cannabis-friendly music festival.
 
SRO PR maintains offices in Los Angeles and Nashville, the latter of which is headed by Lyndie Wenner. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events and companies–the company has the eyes and ears of America’s exuberant music fans. Ithas been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms. The MSO roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”
 
The
SRO staff is:

 

 
Mitch Schneider, Founder/Partner: mschneider@sropr.com
Marcee Rondan, Partner: marcee@sropr.com
Lyndie Wenner, Nashville Executive Director: lwenner@sropr.com
Kelly Walsh, Account Executive & Tour Publicist: kwalsh@sropr.com
Andrea Faulk, Tour Publicist: afaulk@sropr.com
Kaitlin Fritts, Executive Assistant: kfritts@sropr.com
Jocelyne Valverde, Executive Assistant: jvalverde@sropr.com
 
Contacts:
Mitch Schneider, mschneider@sropr.com
Marcee Rondan, marcee@sropr.com
 
For more information about us, visit:
 
 
 
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KELLY WALSH Promoted To Account Executive at the Schneider Rondan Organization (SRO)

 

 

DT:      DECEMBER 5, 2019

 

 
FM:     MITCH SCHNEIDER, SRO PR
 
 
KELLY WALSH
PROMOTED TO ACCOUNT EXECUTIVE AT
THE SCHNEIDER RONDAN ORGANIZATION (SRO PR)
Publicist KELLY WALSH has been promoted to the position of Account Executive at the Schneider Rondan Organization (SRO PR) effective immediately, the company’s Partners, Mitch Schneider and Marcee Rondan announced today (December 5).
 
In this position, KELLY will continue to handle both national and tour campaigns for her diverse roster including Ice Nine Kills, Davey Suicide, Hilltop Hoods, Pray For Sleep and Oddities Flea Market–a travelling market curated by Discovery’s Oddities star Ryan Matthew Cohn and featuring unusual and macabre curiosities–and work alongside Schneider on The HU, Gilby Clarke, The Verve Pipe and new artist Ian Gothe.
 
WALSH began at SRO‘s Los Angeles headquarters in 2018 as National and Tour Publicist and within the past year has brought a refreshed edge to the company delivering successful media campaigns for up-and-coming acts such as Hyro The Hero, Amigo The Devil, Manda Mosher, Piper Hays and The Haunt, along with working hand-in-hand with Rondan and Schneider on Godsmack, Tash Sultana and the launch of Mike Tyson‘s Kind Music Festival.
“Kelly is sharp, knowledgeable, forward-thinking–and over the past year she has really made her mark at the company,” says Schneider. “She digs in deep to her campaigns including setting podcasts, Instagram takeovers and Google Talks sessions for her artists. Kelly is always looking for opportunities that will shine a light on her projects.”
“It’s been great to watch Kelly spread her wings at SRO,” adds Rondan. “She’s a true team player and has diversified our roster with her signings. We look forward to her continued growth.”
 
WALSH‘s career in the entertainment industry has spanned almost a decade including handling publicity in-house at record labels, such as Century Media Records and Prosthetic Records, in addition to working independently and with boutique firms. She has worked national campaigns for a diverse range of artists including Marty Friedman, Arch Enemy, Animals As Leader, Skeletonwitch, Body Count and Scale The Summit, and events such as Chris Hardwick‘s Id10t Music Festival And Comic Con-ival and ALT 98.7’s Big Adventure Festival.
Contact Info:
Kelly Walsh
818-380-0400 x239
For more information about SRO, visit:

 

SRO Is The New MSO, Reflecting New Schneider/Rondan Partnership

DATE:            JUNE 5, 2019
 
FROM:           MITCH SCHNEIDER

 

MSO PR TO NOW BE KNOWN AS SRO PR
TO REFLECT THE PROMOTION OF MARCEE RONDAN TO PARTNER
AT THE LONG-RUNNING PUBLICITY COMPANY
WITH OFFICES IN LOS ANGELES AND NASHVILLE
 
 
 
 What a difference a letter makes.
 
As it gets ready to celebrate the company’s 25th anniversary in early 2020, the MITCH SCHNEIDER ORGANIZATION (MSO PR) becomes the SCHNEIDER/RONDAN ORGANIZATION (SRO PR) today, June 5, to reflect the promotion of Marcee Rondan from Executive Vice President to Partner, it was announced by the company’s founder, Mitch Schneider. The company will transition all its properties (website, social media platforms, email, etc.) in the coming weeks to SRO PR.
 
“Marcee has been a guiding light at MSO since the company’s inception in 1995, and I’m truly excited to officially welcome her as Partner,” says Schneider. “She’s been involved in key decisions about the company and its clients as well as overseeing employee policies that have strengthened us. This is all on top of Marcee being a terrific publicist who builds dynamic campaigns for our clients and expertly manages their best interests through the unpredictable scenarios that emerge in this 24/7 business. Her promotion opens a whole new chapter for the company.”
 
“So very proud to call Mitch ‘partner,’” Rondan says. “He’s been an inspiration to me and our entire staff, past and present, for years and I look forward to working alongside him as we continue to grow our business. It’s been an amazing experience so far and I’m happy to take on this role in an office in my beloved San Fernando Valley, where I grew up.”
 
Marcee will continue to work with America, Brian Setzer Orchestra, The Cult, Godsmack, Heart, Ozzy Osbourne, Rickie Lee Jones, the Stray Cats, and the Zappa Family Trust, along with such festivals as Made In America (Philadelphia), Ohana (Dana Point, CA) and Exit 111 (Manchester, TN).
 
Rondan first began working with Schneider at Levine/Schneider Public Relations as an intern in 1989 after graduating from the University of California at Irvine. At MSO, she became a Vice President in 1997, a Senior Vice President in 2000 and Executive Vice President in 2014.
 
SRO PR maintains offices in Los Angeles and Nashville, the latter of which is headed by Lyndie Wenner. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events and companies–the company has the eyes and ears of America’s exuberant music fans. It has been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms. The MSO roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”
 
Contacts:
Mitch Schneider, mschneider@msopr.com
Marcee Rondan, marcee@msopr.com
 
 
For more information about us, visit:
 
 
 
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