SRO Is The New MSO, Reflecting New Schneider/Rondan Partnership
DATE: JUNE 5, 2019
FROM: MITCH SCHNEIDER
MSO PR TO NOW BE KNOWN AS SRO PR
TO REFLECT THE PROMOTION OF MARCEE RONDAN TO PARTNER
AT THE LONG-RUNNING PUBLICITY COMPANY
WITH OFFICES IN LOS ANGELES AND NASHVILLE
What a difference a letter makes.
As it gets ready to celebrate the company’s 25th anniversary in early 2020, the MITCH SCHNEIDER ORGANIZATION (MSO PR) becomes the SCHNEIDER/RONDAN ORGANIZATION (SRO PR) today, June 5, to reflect the promotion of Marcee Rondan from Executive Vice President to Partner, it was announced by the company’s founder, Mitch Schneider. The company will transition all its properties (website, social media platforms, email, etc.) in the coming weeks to SRO PR.
“Marcee has been a guiding light at MSO since the company’s inception in 1995, and I’m truly excited to officially welcome her as Partner,” says Schneider. “She’s been involved in key decisions about the company and its clients as well as overseeing employee policies that have strengthened us. This is all on top of Marcee being a terrific publicist who builds dynamic campaigns for our clients and expertly manages their best interests through the unpredictable scenarios that emerge in this 24/7 business. Her promotion opens a whole new chapter for the company.”
“So very proud to call Mitch ‘partner,’” Rondan says. “He’s been an inspiration to me and our entire staff, past and present, for years and I look forward to working alongside him as we continue to grow our business. It’s been an amazing experience so far and I’m happy to take on this role in an office in my beloved San Fernando Valley, where I grew up.”
Marcee will continue to work with America, Brian Setzer Orchestra, The Cult, Godsmack, Heart, Ozzy Osbourne, Rickie Lee Jones, the Stray Cats, and the Zappa Family Trust, along with such festivals as Made In America (Philadelphia), Ohana (Dana Point, CA) and Exit 111 (Manchester, TN).
Rondan first began working with Schneider at Levine/Schneider Public Relations as an intern in 1989 after graduating from the University of California at Irvine. At MSO, she became a Vice President in 1997, a Senior Vice President in 2000 and Executive Vice President in 2014.
SRO PR maintains offices in Los Angeles and Nashville, the latter of which is headed by Lyndie Wenner. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events and companies–the company has the eyes and ears of America’s exuberant music fans. It has been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (May 2019) as “one of the world’s premier public relations firms. The MSO roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables MSO to obtain coverage in multiple outlets and mediums, from underground to mainstream.”
Mitch Schneider, email@example.com
Marcee Rondan, firstname.lastname@example.org
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