DT: APRIL 26, 2022
FM: MITCH SCHNEIDER, MARCEE RONDAN / SRO PR
PROMOTED TO VICE PRESIDENT
AT SCHNEIDER RONDAN ORGANIZATION
MUSIC, ENTERTAINMENT & EVENT PR FIRM ANNOUNCES LAUNCH OF PHOENIX, AZ OFFICE
Photo Credit: Zack Whitford;
Jewelry by SRO client, Heart Of Bone
KELLY WALSH, Account Executive and Tour Publicist at SCHNEIDER RONDAN ORGANIZATION (SRO PR), has been promoted to Vice President effective immediately, it was announced today by the company’s Founder/Partner Mitch Schneider and Partner Marcee Rondan. SRO PR has also revealed the opening of a Phoenix, AZ office; this expansion adds a fourth city to SRO’s footprint which includes their Los Angeles headquarters and Las Vegas and Nashville offices. The Phoenix expansion will be overseen by WALSH, who relocated to Scottsdale, AZ in late 2021 following her previous 12-year residence in Los Angeles.
WALSH’s current roster at SRO includes Nothing More, The HU, The Verve Pipe, The Jack Kerouac Estate, Butcher Babies, The Black Moods, Redlight King, Osaka Popstar, Capital Theatre, Pistols At Dawn, The Nocturnal Affair, J.D. Huggins, Cold Kingdom, The Sweet Things, Velvet Chains and Dimestore Dolls.
“We feel the promotion of Kelly to Vice President is another important moment in the history of the company,” says Mitch Schneider. “From the beginning, as an Account Executive and Tour Publicist, she brought a level of expertise in PR, social media and marketing that was instantly impressive. It is why she has resonated with our artists and the media. Add in her excellent and wide-ranging taste in music—which has enhanced the company’s edge–and you have a really winning combination.”
“Kelly has worked diligently while at SRO and that dedication has earned her this promotion,” says Rondan. “Her move to Phoenix–and working in and exploring opportunities in that market–will afford us additional prospects in continuing to grow the company.”
WALSH began at SRO PR in 2018 as National and Tour Publicist before advancing to the position of Account Executive a year later in 2019. Over the past four years, WALSH has brought her forward-thinking and strategic publicity and marketing skills to campaigns for an array of diverse clients including Godsmack, Papa Roach, Pop Evil, Tash Sultana, Wardruna, In Hearts Wake, Hilltop Hoods, Brad Arnold (3 Doors Down), Gilby Clarke, Ice Nine Kills, Amigo The Devil, Hyro The Hero, Manda Mosher and Jason Charles Miller and many more. She has also coordinated PR for events including Mike Tyson’s KIND Festival and continues to work alongside Rondan and Schneider on the annual Above Ground benefit concerts led by Dave Navarro and Billy Morrison. WALSH has also lent her knowledge and skills to campaigns for varied companies such as Australian lifestyle & jewelry brand Heart of Bone, rock’n’roll and celebrity clothing brand Junker Designs, The Dead Daisies’ limited horror series Welcome to Daisyland (via ScreamboxTV) and, alongside Schneider on the non-profit live music advocacy organization NITO and D2C music sales app SINGLE MUSIC.
WALSH was born and raised in Medina, NY and moved to Los Angeles in 2009 to pursue a career in the music industry after spending a year abroad in London, UK studying Shakespeare and Creative Literature. For nearly the next decade, she developed her career in music and entertainment publicity with in-house positions at labels including Century Media/SONY and Prosthetic Records along with working independently and with various boutique PR and management firms on national campaigns for a diverse range of artists including Marty Friedman, Arch Enemy, Animals As Leader, Skeletonwitch, Body Count and Scale The Summit, events such as Chris Hardwick‘s Id10t Music Festival And Comic Con-ival and ALT 98.7’s Big Adventure Festival, and on campaigns for artist-exclusive craft beer collaborations including Pennywise’s “Pennywiser” IPA (Lost Coast Brewery) and Prosthetic Record’s “Blood Junkie” IPA (Three Weavers Brewing Company).
SRO PR maintains offices in Los Angeles, Nashville, Las Vegas and now Phoenix headed by Marcee Rondan, Lyndie Wenner, Mitch Schneider and Kelly Walsh, respectively. With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours, events and companies–the company has the eyes and ears of America’s exuberant music fans. It has been hailed as a “bonafide taste maker” (L.A. Weekly, 2010) and by Music Connection (2019) as “one of the world’s premier public relations firms… [the] roster is eclectic and encompassing. It includes various styles and genres, superstars, musical legends, festivals, award shows and emerging artists. That diversity enables…[the company]…to obtain coverage in multiple outlets and mediums, from underground to mainstream.” The company began as MSO in 1995 and rebranded as SRO, reflecting Rondan’s promotion to partner, in 2019. It marked its 25th year in 2020.
(Walsh pictured above at Coachella (April 15, 2022) with SRO clients THE HU alongside their producer Dashka and their entertainment lawyer Eric German and his wife Laura.)