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PURPOSE DRIVEN EVENTS Announces Expansion And Details For 2021 Blue Ridge Rock Festival

DATE: MAY 4, 2021

FROM: MARCEE RONDAN

VIRGINIA-BASED
PURPOSE DRIVEN EVENTS
EXPANDS FOOTPRINT TO INCLUDE
‘BLUE RIDGE AMPHITHEATER,’
ENTERTAINMENT VENUE ‘THE RIDGE’
‘BLUE RIDGE ROCK FESTIVAL’
AND MORE EVENTS IN 2021

Following their announcements about a new amphitheater, an updated entertainment complex and their signature event, the Blue Ridge Rock Festival, PURPOSE DRIVEN EVENTS have announced plans for a wide-ranging series of events in Fall 2021.

Earlier this year, PURPOSE DRIVEN EVENTS revealed plans to open the Blue Ridge Amphitheater, a long-awaited large-scale concert venue in Southwest Virginia. The 35,000-capacity outdoor festival site will be developed on nearly 300 acres of land (just off Route 29 on the Chatham-Danville line) and will be convenient for fans from neighboring cities including Lynchburg, Roanoke, Danville, and Greensboro. The layout for the event space will be scalable, allowing for capacities from 5,000-35,000 attendees in order to accommodate music festivals and full-scale tour stops from leading performers. Visit the site’s website and social media to sign up for up-to-the-minute news and follow on Facebook, Instagram and Twitter.

PURPOSE DRIVEN EVENTSChief Executive Officer JONATHAN SLYE says, “Blue Ridge Amphitheater is a massive game-changer for this market. While we have been able to bring many notable acts to this region in recent years, the launch of this venue will allow us to deliver a tier of talent many did not believe could routinely come. It also gives us the opportunity to unlock a higher level of event features and experiences, beyond just music, due to the significant volume of land we now have to work with year-round. This is another exciting, massive step to provide the highest quality of entertainment to a community that I have grown to love so dearly.”

The amphitheater news came on the heels of PURPOSE DRIVEN EVENTS’ purchase of THE RIDGE (formerly known as Phase 2 and Cattle Annies), a 31,000 square-foot entertainment venue. Beyond significant improvements to the space, the facility will embody four key principles–passion, integrity, sustainability, and the fans–while also plotting a more diverse portfolio of events including non-music events (comedy, car shows, and mixed martial arts). Additional updates to improve the customer experience include an updated and expanded stage and enhanced backstage area, an all-new sound and lighting system, additional bartenders and bar stations, faster internet and point of sale systems which will elevate serving speeds significantly, enhanced security to drastically improve the safety and hospitality of the venue, along with a complete redesign of the box office and entry process reducing wait times for patrons. Stay tuned for updates about the venue via the website and social media: Facebook, Instagram and Twitter.

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Meanwhile, the company’s signature event, the BLUE RIDGE ROCK FESTIVAL, is poised for its largest year yet. Set for September 9–12, 2021, the festival’s initial line-up is being revealed via social media. Acts are being announced daily via the festival’s social media, with the full lineup set to be announced in late May. Some of the already confirmed bands include Five Finger Death Punch, Limp Bizkit, Shinedown, Megadeth, Lamb of God, The Ghost Inside (Rare Comeback Show), Cypress Hill (30th Anniversary), Gojira, Skillet, Theory of a Deadman, Anthrax (40th Anniversary) and Black Label Society. Tickets for the event can be purchased here. Follow on social media Facebook, Instagram and Twitter.

Beyond Blue Ridge Rock, PURPOSE DRIVEN EVENTS is building on their brand with plans to announce a series of Fall events at the Blue Ridge Amphitheater. These include Blue Ridge Country Festival and Blue Ridge BBQ & Bourbon Festival as well as additional festivals. News on the upcoming events and further details on the aforementioned festivals will be revealed in the coming months.

“I have spent the last several years studying, and most importantly, listening to entertainment lovers in this area,” SLYE explains about the company’s growth plans. “I believe wholeheartedly we are going to present them with a venue that encapsulates all of the many components they have longed for, while staying true to the heart of this local community.”

About PURPOSE DRIVEN EVENTS

PURPOSE DRIVEN EVENTS is the new umbrella organization for events led by Chief Executive Officer Jonathan Slye. The name of the entity falls in line with their mission to provide a purpose behind each event produced that goes far beyond just music. With their headquarters in small town Virginia, and originating from a decade of very humble beginnings, the group continues to expand its footprint and is developing into one of the fastest rising promoters in the industry. The company and Slye are best known for producing the annual Blue Ridge Rock Festival, a locally developed event founded at DeVault Vineyards, and known as “The Fan Driven Rock Experience.” Following the event’s breakout year in 2019, Blue Ridge became a full-time operation heading into last year. Though the top eleven acts were never announced for the 2020 iteration, the festival forced to postpone due to the pandemic. While live events have largely disappeared over the last year, Purpose Driven Events has expanded significantly in that time. The company now has a full staff successfully recruiting over a dozen major players in the music business from across the country, to join their team locally to maximize results.

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“BIOGRAPHY: THE NINE LIVES OF OZZY OSBOURNE” Airs This Monday

 
DATE:        SEPTEMBER 4, 2020
 
FROM:       MARCEE RONDAN/MITCH SCHNEIDER
 
 
***TV ALERT***TV ALERT***TV ALERT***
 
“BIOGRAPHY: THE NINE LIVES OF OZZY OSBOURNE”
AIRS THIS MONDAY (SEPTEMBER 7)
ON A&E NETWORK
 
 
This Monday (September 7) at 9:00 PM (ET/PT), A&E Network’s Emmy Award-winning “Biography” banner will premiere a new documentary special celebrating the life of the Rock and Roll Hall of Fame inductee and Grammy®-winning singer OZZY OSBOURNE.
 
WATCH A PREVIEW HERE
 
Featuring exclusive interviews and archival footage, “Biography: The Nine Lives of Ozzy Osbourne” delves into the many lives and incredible career of the man who has personified rock and roll rebellion for decades. The documentary, a selection of the 2020 SXSW Film Festival, also features interviews with Sharon, Kelly and Jack Osbourne, as well as friends and fellow musicians including Rick Rubin, Ice-T, Marilyn Manson, Rob Zombie, Jonathan Davis, Post Malone and more. Here are a few interview highlights from the documentary:
 
“I’m 23 and I feel like sometimes I can’t do a fucking tour, but Ozzy is still crushin’ ’em and kicking ass to this day…I think that’s pretty incredible.”
Post Malone
 
I don’t know what music would be like if it weren’t for the influence of Ozzy. He is everywhere. Ozzy changed everything.”
–Rick Rubin
 
“I don’t think Ozzy is similar to anybody. To me Ozzy is just original, so you get stripes for that in my book.”
Ice T
 
“He’s like The Godfather of metal. The guy’s no joke, he lives it.”
–Jonathan Davis
 
He can’t be defined as this one thing when you’re someone like Ozzy.”
–Marilyn Manson
 
“He always has a huge smile on his face like he’s going to burst out laughing or like he is laughing and that is so infectious, especially in a genre where everybody is trying to out-grimace everybody else or out-tough everybody else and Ozzy is just at the center of it with just the giant grin on his face. When do you think he is gonna retire? Look at him up there with that smile on his face…he ain’t going nowhere…”
–Rob Zombie
 
“Biography: The Nine Lives of Ozzy Osbourne” traces OZZY‘s life from his childhood in poverty and time in prison, to fronting the iconic Black Sabbath and a successful solo career, to one of rock’s elder statesman and a loveable 21st century television dad. The two-hour documentary explores how OZZY has continually reinvented himself and his career to propel himself toward greater success. As the Grammy-winning artist turns 70, he reflects on the intimate details of his successes, failures, and his unique ability for survival and perseverance-including never-before-seen interviews about his recent Parkinson’s diagnosis.
 
“Biography: The Nine Lives of Ozzy Osbourne” is produced by Osbourne Media and Critical Content for A&E Network. The documentary is produced and directed by R. Greg Johnston. Executive producers for Osbourne Media are Sharon Osbourne, Ozzy Osbourne, Jack Osbourne and Peter Glowski. Executive Producer for Critical Content is Jenny Daly. LB Horschler is a co-executive producer. Executive producers for A&E Network are Elaine Frontain Bryant and Brad Abramson. A+E Networks holds worldwide distribution rights for “Biography: The Nine Lives of Ozzy Osbourne.”
 
YouTube
 
 
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WARDRUNA’s EINAR SELVIK Featured on ASSASSIN’S CREED VALHALLA Main Theme; Official Soundtrack Out Now Via LAKESHORE RECORDS

 
 

DT: AUGUST 7, 2020

 

FM: KELLY WALSH

 

 
WARDRUNA COMPOSER/FOUNDER
EINAR SELVIK
FEATURED ON UBISOFT’S
“ASSASSIN’S CREED VALHALLA MAIN THEME”;
CINEMATIC TRAILER REVEALED
 
OFFICIAL SOUNDTRACK ‘THE RAVENS SAGA’ EP
OUT NOW VIA LAKESHORE RECORDS
 

 
EINAR SELVIK–the Norwegian composer, musician and creative mastermind behind the Nordic folk band WARDRUNA, who are widely known for their ability to transcend music genres, cultures and languages while introducing innovative and genre-creating renditions of ancient Nordic traditions–is featured on the score for the upcoming installment of the Assassin’s Creed® franchise, Assassin’s Creed Valhalla which will release worldwide on November 17. SELVIK is featured alongside BAFTA Award-winning Danish composer Jesper Kyd (Assassin’s Creed, Ezio Trilogy) and American composer Sarah Schachner (Assassin’s Creed Origins) on the official Assassin’s Creed Valhalla soundtrack “The Ravens Saga,” including two of his own original tracks. The seven-track EP is available now at https://smarturl.it/ACV-EP. In celebration of the release of Assassin’s Creed Valhalla’s main theme, featuring SELVIK, UBISOFT have launched a new version of its announcement cinematic trailer, seen below.
 
Here’s the full “The Ravens Saga” EP tracklist:
  1. Assassin’s Creed Valhalla Main Theme (feat. Einar Selvik) – Sarah Schachner, Jesper Kyd
  2. Son of Fjord – Jesper Kyd
  3. Asgard – Hall of the Aesir (feat. Einar Selvik) – Sarah Schachner
  4. Hausbrjótr – Skullcrusher – Einar Selvik
  5. Odin’s Plunder – Sarah Schachner
  6. The Well of Wyrd – Jesper Kyd
  7. Vígahugr – Lust for Battle (Skaldic Version) – Einar Selvik 

“It´s a great honor for me to be welcomed into this massive Assassins Creed entity and long-time pillars of historical storytelling in games,” says SELVIK. “I have been tasked by Ubisoft to create music that displays and builds upon authentic Norse historical musicality. Through historical instruments, their inherent tonalities, oral poetic traditions and language, I have aimed to make creations that could potentially bring the player closer to the theme and era of the game.”

 

 

Assassin's Creed Valhalla Main Theme (feat. Einar Selvik)
Assassin’s Creed Valhalla Main Theme (feat. Einar Selvik)

 

WARDRUNA and SELVIK have previously contributed extensively on the soundtrack and music for History Channel´s TV-series VIKINGS, where EINAR also appeared in two episodes as a singer. The massive musical contributions to the show have exposed their music to a broad audience worldwide. SELVIK was also recently awarded the EGIL STORBEKKEN´S MUSIC PRIZE 2020–a national honorary award that was created in memory of the Norwegian musician, composer and cultural bearer Egil Storbekkengiven to people who’ve made an extraordinary effort in various work with Norwegian folk music, and especially the older folk instruments.
 
The band have performed sold-out shows worldwide, including major festival headline appearances (Red Rocks Amphitheatre, Hellfest, Summer Breeze, Roadburn, Rock oz Arenes, Rock the Coast and many more) and recently announced rescheduled dates for their North American Tour in 2021 in support of their upcoming fifth full length album, KVITRAVN-which translates to ‘White Raven’-on January 22, 2021 via BY NORSE MUSIC in the U.S. and SONY MUSIC / COLUMBIA RECORDS (worldwide excl. U.S.).
 
Find more information on WARDRUNA here:
WEBSITE | FACEBOOK | INSTAGRAM | TWITTER
 
SRO Press Releases + Assets: www.sropr.com/portfolio/wardruna
 
KVITRAVN cover artwork
 
 
About Assassin’s Creed

Since it first launched in 2007, the Assassin’s Creed series has sold more than 140 million games worldwide. The franchise is now established as one of the best-selling series in video game history. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin’s Creed transcends video games, branching out into numerous other entertainment media.

 

Assassin’s Creed® Valhalla, will release worldwide on November 17, 2020 on Xbox One, PlayStation®4, Stadia, and for Windows PC exclusively on both the Epic Games Store and the Ubisoft Store. Assassin’s Creed Valhalla will release on Xbox Series X and PlayStation®5 upon the launch of the consoles.
To pre-save on all platforms, please visit: https://smarturl.it/ACV-EP2
 
For more information on Assassin’s Creed, please visit: www.assassinscreed.com
 
 
 
 
About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2018-19 fiscal year, Ubisoft generated net bookings of €2,029 million. To learn more, please visit www.ubisoftgroup.com/.
 

 

About Lakeshore Records
Lakeshore Records works with the most respected, award-winning artists and composers such as Jonny Greenwood, Trent Reznor and Atticus Ross, Nick Cave and Warren Ellis, Daniel Lanois, PJ Harvey, Nicholas Britell, Danny Elfman, Clint Mansell, Cliff Martinez, James Horner, Thomas Newman, John Powell, Mark Isham, Graeme Revell, Rolfe Kent, Gustavo Santaolalla, Philip Glass, Dario Marianelli, Mark Mothersbaugh, Christophe Beck, Christopher Young, Rachel Portman, and Marco Beltrami.
 
Recent Lakeshore Records titles include the Apple TV+ flagship launch series The Morning Show composed by Carter Burwell, Randy Newman’s Marriage Story, and Red Dead Redemption 2 featuring music by Daniel Lanois, Willie Nelson, D’Angelo, Rhiannon Giddens, Josh Homme, and Rocco DeLuca. For more information, visit: www.lakeshorerecords.com
 
 
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For press inquiries regarding EINAR SELVIK or WARDRUNA, please contact:
 
SRO PR
Kelly Walsh – [email protected]
585-765-5162
 

 


ICE NINE KILLS DEBUT NEW TRACK “YOUR NUMBER’S UP,” LAUNCH THE SILVER SCREAM: FINAL CUT PRE-ORDERS

 
 

DT: OCTOBER 17, 2019

 

FM: KELLY WALSH/ANDREA FAULK
 
 
ICE NINE KILLS
DEBUT NEW TRACK
“YOUR NUMBER’S UP”

LAUNCH PRE-ORDERS FOR
‘THE SILVER SCREAM: FINAL CUT’
OUT OCTOBER 25 (FEARLESS RECORDS)

 

 
 
Following yesterday’s (October 16) worldwide exclusive premiere on SIRIUSXM Octane, horror-inspired metal act ICE NINE KILLS share their brand-new chilling single “Your Number’s Up” in the below lyric video. The track, a tribute to Wes Craven‘s classic 1996 self-referential slasher Scream, will be included as one of many bonus features on their upcoming deluxe release THE SILVER SCREAM: FINAL CUT due out just in time for Halloween on October 25 via FEARLESS RECORDS.
 
“The bloody mark that Wes Craven’s SCREAM left on the horror genre cannot be overstated,” shares vocalist and horror aficionado SPENCER CHARNAS. “I saw the movie in theaters when I was 11, but I can remember the experience as if it were yesterday. Although I had already been a big fan of slashers, this was the first time I had ever seen one on the big screen. I was hooked from the opening sequence and watched in awe at the devilishly sharp self-referential dialogue that cut through the screen like a knife. The film single handedly revitalized the slasher/horror movie craze in ’90s, and it will forever remain a crucial figure in the genre. The time has come for us to give my favorite film the INK-horror treatment it deserves, and I couldn’t be more excited for the world to experience ‘Your Number’s Up.'”
 
THE SILVER SCREAM: FINAL CUT is now available for pre-order (details listed below) and will also include the Billboard Active Rock-charting critically acclaimed album’s groundbreaking original 13 tracks in addition to four haunting acoustic renditions of previously released cuts and a cover of  the iconic  hit song “Thriller.” Notable figures in the horror and metal community alike will be seen featured as guests including Grammy-nominated musician Matt Heafy (Trivium), horror icon Ari Lehman (the original Jason, Friday the 13th), Chelsea Talmadge (Stranger Things) and Sam Kubrick (grandson of Stanley Kubrick who famously directed The Shining).
 
In addition to the CD,THE SILVER SCREAM: FINAL CUT will include a DVD of the full-length feature horror film, THE SILVER SCREAM, ICE NINE KILLS created with director Daniel Hourihan (Manchester By The Sea, In Your Eyes) that injects their own narrative into the movies the tracks on THE SILVER SCREAM pay homage to.
 
Listen to “Your Number’s Uphere:

 

Ice Nine Kills -
Ice Nine Kills – “Your Number’s Up”

 


Pre-order options for the THE SILVER SCREAM: FINAL CUT include a copy of the deluxe CD and The Silver Scream film on DVD in a custom VHS slipcase. Bundles offer merch options including an exclusive poster of the album’s cover art, INK horror themed enamel pins, an INK beanie, and several exclusive t-shirt, raglan and hoodie designs for both genders. Reserve yours now at: https://store.iceninekills.com/
 
 
 
 
THE SILVER SCREAM: FINAL CUT track listing:
1. The American Nightmare
2. Thank God It’s Friday
3. Stabbing In The Dark
4. Savages
5. The Jig Is Up (ft. Randy Strohmeyer of Finch)
6. A Grave Mistake
7. Rocking The Boat (ft. Jeremy Schwartz)
8. Enjoy Your Slay (ft. Sam Kubrick)
9. Freak Flag
10. The World in My Hands (ft. Tony Lovato of Mest)
11. Merry Axe-mas
12. Love Bites (ft. Chelsea Talmadge, Stranger Things)
13. IT Is The End (ft. JR Wasilewski & Buddy Schaub of Less Than Jake and Will Salazar of Fenix TX)
14. Your Number’s Up
15. Thriller (Michael Jackson cover)
16. A Grave Mistake (Live from SiriusXM)
17. Stabbing In The Dark (Acoustic ft. Matt Heafy)
18. SAVAGES (Acoustic)
19. Thank God It’s Friday (Acoustic ft. Ari Lehman)
 
ICE NINE KILLS recently wrapped up their headlining “Silver Scream” world tour with a an almost completely sold-out stretch across the UK and mainland Europe. The band will next be seen headlining across the U.S. on the SIRIUSXM Octane Presents “The Octane Accelerators Tour” from October 29 to December 1 with special guests Fit For A King, Light The Torch, Make Them Suffer and Awake At Last. ICE NINE KILLS will also perform a special recorded acoustic show on Monday, November 4 in Estes Park, CO at the infamous Stanley Hotel, the source of inspiration for Stephen King‘s bestselling novel The Shining.

 

A full listing of upcoming dates is as follows:
 
DATE
 
CITY
VENUE
Tue
10/29
Cleveland, OH
House of Blues *
Sat
11/2
Milwaukee, WI
The Rave Club *
Sun
11/3
Minneapolis, MN
Varsity Theater *
Mon
11/4
Estes Park, CO
The Stanley Hotel
Tue
11/5
Denver, CO
Summit Music Hall *
Wed
11/6
Salt Lake City, UT
The Depot *
Fri
11/8
Las Vegas, NV
Brooklyn Bowl *
Sat
11/9
Los Angeles, CA
Belasco Theater *
Sun
11/10
Phoenix, AZ
The Van Buren *
Tue
11/12
Dallas, TX
House of Blues *
Wed
11/13
Houston, TX
House of Blues *
Thu
11/14
San Antonio, TX
Aztec Theater *
Sat
11/16
Pensacola, FL
Vinyl Music Hall *
Sun
11/17
Tampa, FL
Ritz Ybor *
Mon
11/18
Ft. Lauderdale, FL
Revolution Live *
Wed
11/20
Atlanta, GA
Buckhead Theater *
Thu
11/21
Charlotte, NC
The Underground – Fillmore *
Fri
11/22
Baltimore, MD
Baltimore Soundstage *
Sat
11/23
Pittsburgh, PA
Roxian Theater *
Mon
11/25
Philadelphia, PA
Theater of Living Arts *
Tue
11/26
Detroit, MI
St. Andrews Hall *
Wed
11/27
Chicago, IL
House of Blues *
Sat
11/30
Worcester, MA
The Palladium *
Sun
12/1
New York, NY
Webster Hall *
* = SiriusXM Octane Presents “Octane Accelerator Tour” with Fit For a King, Light The Torch, Make Them Suffer & Awake At Last
 
Further information on ICE NINE KILLS can be found at:
FACEBOOK | INSTAGRAM | TWITTER | WEBSITE
 
PR ASSETS
 
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For press inquiries, please contact:
 
SRO PR
818-380-0400
Kelly Walsh – 
kwalsh@sropr.com
Andrea Faulk – 
afaulk@sropr.com (Tour Press)
 
 

 


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