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BLUE RIDGE ROCK FESTIVAL 2021: Full Line-Up Announced For September 9–12 Festival In Southwest Virginia

DATE: JUNE 30, 2021

FROM: MARCEE RONDAN

BLUE RIDGE ROCK FESTIVAL 2021:
FULL LINE-UP ANNOUNCED FOR
SEPTEMBER 9–12 FESTIVAL
AT THEIR RECENTLY PURCHASED
BLUE RIDGE AMPHITHEATER

TO FEATURE HEADLINERS
FIVE FINGER DEATH PUNCH, ROB ZOMBIE,
SHINEDOWN, BREAKING BENJAMIN, LIMP BIZKIT
AND MORE THAN 180 ACTS

WEEKEND-LONG FESTIVAL,
PRODUCED BY
VIRGINIA-BASED
PURPOSE DRIVEN EVENTS,
TO BE HOSTED BY
STEVE-O: DELIVERING STUNTS, COMEDY, AND EMCEE DUTIES FOR THE FIRST TIME EVER AT A ROCK FESTIVAL
AND SPECIAL GUEST LOU BRUTUS

SINGLE DAY TICKETS START AT $65
AND WEEKEND PASSES ARE AVAILABLE FROM $165
ALL ARE ON SALE NOW AT
BLUE RIDGE ROCK FESTIVAL

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To mark the fourth outing of the Blue Ridge Rock Festival, PURPOSE DRIVEN EVENTS has amassed a line-up of 180+ bands for the September 9–12 event at Blue Ridge Amphitheater, a long-awaited large-scale concert venue in Southwest Virginia. The excitement for the event is already building in the media and from the line-up:

●”This is the best lineup I’ve ever seen since Woodstock 99.”
–Rock Feed

●”A can’t miss summer-stop”
–Loudwire

●”A New Era has begun…
–Brent Smith (lead singer of Shinedown)

The 2021 line-up includes headliners Five Finger Death Punch, Rob Zombie, Shinedown, Breaking Benjamin, Limp Bizkit and more than 180 bands who will appear on six stages over four days. The weekend-long event will also include additional onsite activities and activations. Special features include Club Experience–a first-ever, one-of-a-kind soundproofed club at a rock festival. Headliners for this special club include headliner Ludacris, T-Pain, and Lil Jon. Also on tap: the Hellzapoppin Circus Sideshow Revue, a vaudeville freak show of wonder by Hellzapoppin’s Ringleader and Producer, Mr. Bryce “The Govna” Graves. In addition, excitingly, the festival will be hosted by Steve-O: delivering stunts, comedy, and emcee duties for the first time ever at a rock festival; and special guest Lou Brutus.

The 2021 BLUE RIDGE ROCK FESTIVAL line-up (in alphabetical order) is as follows (as of 6-30-21):

10 Years, A Day To Remember, Adelitas Way, All Good Things, All That Remains, Another Day Dawns, Anthrax (40th Anniversary), Asking Alexandria, Atreyu, August Burns Red, Avatar, Ayron Jones, Bad Omens, Badflower, Beartooth, Black Label Society, Body Count (feat. Ice-T), Brand Of Sacrifice, Breaking Benjamin (only festival performance of 2021), Burden Of The Sky, Bush, Chelsea Grin, Chevelle, Clutch, Corrosion of Conformity, Crown The Empire, Currents, Cypress Hill (30th Anniversary), D.R.U.G.S. (first show in nearly a decade), Drowning Pool, Escape The Fate, Falling In Reverse, Fame on Fire, Fever 333, Fire From The Gods, Fit For A King, Five Finger Death Punch, Fozzy, From Ashes To New, The Ghost Inside (rare comeback show), Gojira, Halestorm, Hatebreed, The Hu, Ice Nine Kills, Ill Niño, In Flames, Islander, I Prevail (only show of 2021), Jelly Roll, Killswitch Engage, Knocked Loose, Lamb of God, Lil Jon, Light The Torch, Limp Bizkit, Ludacris, Mastodon, Megadeth, Miss May I, Motionless In White, Nonpoint, P.O.D. (performing their multi-platinum album “Satellite” in its entirety for its 20th anniversary), Papa Roach (playing “Infest” in its entirety + greatest hits), Philip Anselmo & The Illegals (Performing Pantera’s Greatest Hits), Pop Evil, Rev Run (Run-DMC), Rise Against, Rob Zombie, Sabaton, Saul, Seether, Sevendust, Shinedown, Skillet (full pyrotechnic performance), Slaves, Spiritbox (United States debut), Spite, Stitched Up Heart, Tallah, Tech N9ne, Testament, Texas Hippie Coalition, Theory of a Deadman, Trivium, T-Pain, Underoath, Wage War, We Came As Romans and many more local and regional acts.

BLUE RIDGE ROCK FESTIVAL will be held at Blue Ridge Amphitheater, a 35,000-capacity outdoor festival site (just off Route 29 on the Chatham-Danville line). The venue will be convenient for fans from neighboring cities including Lynchburg, Roanoke, Danville, and Greensboro. 2021 sponsors include Monster Energy Drink; LitBar; Good Life Alternatives, LLC; Danville Toyota; Mortus Viventi; MAKO Medical; Thunder Road Harley Davidson; URW Credit Union; and ZYN.

Tickets for BLUE RIDGE ROCK FESTIVAL start at just $65 with single day, weekend passes are available from $165 and single-day parking is priced at $20. Other amenities include on site camping (RV or car), hotel and tickets packages, onsite parking and locker rentals. Military and first responder discounts are also available. Additional details including all ticketing info can be found here. Follow on social media Facebook, Instagram and Twitter.

“What is taking place with Blue Ridge Rock Festival this year is truly humbling, and very special,” says PURPOSE DRIVEN EVENTSChief Executive Officer JONATHAN SLYE. “The entire event is centered around a mission that resonates in a profound way with the fans. We are working around the clock to constantly innovate, listen to our fans, and fight for our passionate community. The rapid, organic growth of Blue Ridge from 3,500 attendees on our first weekend, to an already near sell-out of 150,000 this year is a true testament to that.”

About PURPOSE DRIVEN EVENTS

PURPOSE DRIVEN EVENTS is the new umbrella organization for events led by Chief Executive Officer Jonathan Slye. The name of the entity falls in line with their mission to provide a purpose behind each event produced that goes far beyond just music. With their headquarters in small town Virginia, and originating from a decade of very humble beginnings, the group continues to expand its footprint and is developing into one of the fastest rising promoters in the industry. The company and Slye are best known for producing the annual Blue Ridge Rock Festival, a locally developed event founded in Central Virginia and known as “The Fan Driven Rock Experience.” Following the event’s breakout year in 2019, Blue Ridge became a full-time operation heading into last year. Though the top eleven acts were never announced for the 2020 iteration, the festival was forced to postpone due to the pandemic. While live events have largely disappeared over the last year, Purpose Driven Events has expanded significantly in that time. The company now has a full staff successfully recruiting over a dozen major players in the music business from across the country, to join their team locally to maximize results. Beyond the recent acquisition of the Blue Ridge Amphitheater, PURPOSE DRIVEN EVENTS also includes ownership of six festivals, their recently acquired 1,700 capacity concert hall, The Ridge, opening in late 2021.

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PURPOSE DRIVEN EVENTS Announces Expansion And Details For 2021 Blue Ridge Rock Festival

DATE: MAY 4, 2021

FROM: MARCEE RONDAN

VIRGINIA-BASED
PURPOSE DRIVEN EVENTS
EXPANDS FOOTPRINT TO INCLUDE
‘BLUE RIDGE AMPHITHEATER,’
ENTERTAINMENT VENUE ‘THE RIDGE’
‘BLUE RIDGE ROCK FESTIVAL’
AND MORE EVENTS IN 2021

Following their announcements about a new amphitheater, an updated entertainment complex and their signature event, the Blue Ridge Rock Festival, PURPOSE DRIVEN EVENTS have announced plans for a wide-ranging series of events in Fall 2021.

Earlier this year, PURPOSE DRIVEN EVENTS revealed plans to open the Blue Ridge Amphitheater, a long-awaited large-scale concert venue in Southwest Virginia. The 35,000-capacity outdoor festival site will be developed on nearly 300 acres of land (just off Route 29 on the Chatham-Danville line) and will be convenient for fans from neighboring cities including Lynchburg, Roanoke, Danville, and Greensboro. The layout for the event space will be scalable, allowing for capacities from 5,000-35,000 attendees in order to accommodate music festivals and full-scale tour stops from leading performers. Visit the site’s website and social media to sign up for up-to-the-minute news and follow on Facebook, Instagram and Twitter.

PURPOSE DRIVEN EVENTSChief Executive Officer JONATHAN SLYE says, “Blue Ridge Amphitheater is a massive game-changer for this market. While we have been able to bring many notable acts to this region in recent years, the launch of this venue will allow us to deliver a tier of talent many did not believe could routinely come. It also gives us the opportunity to unlock a higher level of event features and experiences, beyond just music, due to the significant volume of land we now have to work with year-round. This is another exciting, massive step to provide the highest quality of entertainment to a community that I have grown to love so dearly.”

The amphitheater news came on the heels of PURPOSE DRIVEN EVENTS’ purchase of THE RIDGE (formerly known as Phase 2 and Cattle Annies), a 31,000 square-foot entertainment venue. Beyond significant improvements to the space, the facility will embody four key principles–passion, integrity, sustainability, and the fans–while also plotting a more diverse portfolio of events including non-music events (comedy, car shows, and mixed martial arts). Additional updates to improve the customer experience include an updated and expanded stage and enhanced backstage area, an all-new sound and lighting system, additional bartenders and bar stations, faster internet and point of sale systems which will elevate serving speeds significantly, enhanced security to drastically improve the safety and hospitality of the venue, along with a complete redesign of the box office and entry process reducing wait times for patrons. Stay tuned for updates about the venue via the website and social media: Facebook, Instagram and Twitter.

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Meanwhile, the company’s signature event, the BLUE RIDGE ROCK FESTIVAL, is poised for its largest year yet. Set for September 9–12, 2021, the festival’s initial line-up is being revealed via social media. Acts are being announced daily via the festival’s social media, with the full lineup set to be announced in late May. Some of the already confirmed bands include Five Finger Death Punch, Limp Bizkit, Shinedown, Megadeth, Lamb of God, The Ghost Inside (Rare Comeback Show), Cypress Hill (30th Anniversary), Gojira, Skillet, Theory of a Deadman, Anthrax (40th Anniversary) and Black Label Society. Tickets for the event can be purchased here. Follow on social media Facebook, Instagram and Twitter.

Beyond Blue Ridge Rock, PURPOSE DRIVEN EVENTS is building on their brand with plans to announce a series of Fall events at the Blue Ridge Amphitheater. These include Blue Ridge Country Festival and Blue Ridge BBQ & Bourbon Festival as well as additional festivals. News on the upcoming events and further details on the aforementioned festivals will be revealed in the coming months.

“I have spent the last several years studying, and most importantly, listening to entertainment lovers in this area,” SLYE explains about the company’s growth plans. “I believe wholeheartedly we are going to present them with a venue that encapsulates all of the many components they have longed for, while staying true to the heart of this local community.”

About PURPOSE DRIVEN EVENTS

PURPOSE DRIVEN EVENTS is the new umbrella organization for events led by Chief Executive Officer Jonathan Slye. The name of the entity falls in line with their mission to provide a purpose behind each event produced that goes far beyond just music. With their headquarters in small town Virginia, and originating from a decade of very humble beginnings, the group continues to expand its footprint and is developing into one of the fastest rising promoters in the industry. The company and Slye are best known for producing the annual Blue Ridge Rock Festival, a locally developed event founded at DeVault Vineyards, and known as “The Fan Driven Rock Experience.” Following the event’s breakout year in 2019, Blue Ridge became a full-time operation heading into last year. Though the top eleven acts were never announced for the 2020 iteration, the festival forced to postpone due to the pandemic. While live events have largely disappeared over the last year, Purpose Driven Events has expanded significantly in that time. The company now has a full staff successfully recruiting over a dozen major players in the music business from across the country, to join their team locally to maximize results.

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