DT: NOVEMBER 18, 2022

FM: KELLY WALSH, SRO PR

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FRANCE’S WORLD-FAMOUS NORDIC COLLECTIVE
SKÁLD
RETURN WITH NEW ALBUM
‘HULDUFÓLK’
DUE JANUARY 20 VIA DECCA RECORDS FRANCE / DECCA RECORDS U.S. (UMG)

REVEAL FIRST NEW SINGLE/MUSIC VIDEO
“TROLL KALLA MIK”

WATCH HERE

A group of people posing for a photo Description automatically generated with medium confidenceCredit : Die Frau

French Nordic folk collective SKÁLD will return January 20 via Decca Records France / DECCA RECORDS U.S. (UMG) with their third full-length album HULDUFÓLK which in English translates to “the hidden people.” The album shares the myths and legends of Scandinavian poets and shamans with tales of otherworldly beings coexisting with humankind. Sung entirely in Old Norse, the ancient language of Scandinavia, HULDUFÓLK transports listeners into an “elsewhere” made of fantasy, a land inhabited by weird and wonderful creatures, and mysteries with its poetic and epic soundscape.

HULDUFÓLK was composed and produced by the collective’s mastermind Christophe Voisin-Boisvinet and features over a dozen musicians and songwriters using traditional Nordic instrumentation such as the nyckelharpa, Moraharpa, Lyre, Talharpa and hurdy-gurdy alongside shamanic percussion and Nordic chants. Pre-order HULDUFÓLK now on CD, Vinyl and digital download at https://bio.to/skald.

SKÁLD have today (November 18) shared the first glimpse into the mysterious land of HULDUFÓLK with its debut single “Troll Kalla Mik” (“They Call Me Troll”). Its music video delves into the lore of the “Huldufolk” and one’s dangerous journey into their realm illustrating a dance of two powerful spirits, light and darkness. In Icelandic folklore, to cross the lands and forests of the hidden people is to risk losing one’s life and become trapped in a bewitching elven circle. If one does attempt to enter their realm, they become entranced and caught in a hellish loop of dance until they succumb to exhaustion, oblivion or death. The “Troll Kalla Mik” music video can be seen below or HERE. Stream “Troll Kalla Mik” across all digital platforms HERE.

“Troll Kalla Mik” (“They Call Me Troll”) Translated English Lyrics

They call me troll:
“dwelling-Hrungnir’s moon”,
“the giant’s wealth-sucker”,
“bale of the storm-sun”,
“the seeress’ delightful company”,
“guard of the corpse-fjord”,
“swallower of the heavenly wheel”.
What’s a troll, but this?
Ho Ho Hoo…
x2

They call me “Skáld”:
“smith of Viðurr’s ship”,
“finder of Gautr’s gift”,
“unscanty man”,
“bearer of Yggr’s beer”,
x2

“Móði’s creator in poetry”,
“skilled smith of verses”.

What’s a skald, but this? x2

What’s a troll, but this?

They call me troll:
“dwelling-Hrungnir’s moon”,
“the giant’s wealth-sucker”,
“bale of the storm-sun”,
“the seeress’ delightful company”,
“guard of the corpse-fjord”,
“swallower of the heavenly wheel”.

What’s a troll, but this?

They blended honey and blood together
And created that kind of mead which
Makes everyone who drinks it a poet and a wise man.
x3

Une image contenant texte Description générée automatiquementHULDUFÓLK Cover Artwork

HULDUFÓLK Track Listing:
1. Troll Kalla Mik
2. Ljósálfur
3. Mánin Líður
4. Ríðum, ríðum
5. Hinn Mikli Dreki
6. Då Månen Sken
7. Elverhøy
8. Her Mannelig
9. Rauður Loginn Brann
10. Trollslaget
11. Du Hast (Rammstein cover)
12. A Forest

Formed in 2018, SKÁLD have received global acclaim selling over 245,000 copies of their 2019 debut album Vikings Chant and 2020’s Vikings Memories in addition to amassing over 100 million streams and more than 137 million video views. The collective have performed across several of Europe’s major festivals including Hellfest (FR), Wacken (DE), Rock Oz’Arenes (CH), Motorcultor Festival (FR) and recently completed a headlining tour across Europe.

Through their music, SKÁLD take inspiration from the poetry of the ancient skalds who sang and told stories of the Vikings and their gods. Their music is characterized by singing in Old Norse and the use of ancient instruments.

For more information on SKÁLD, please visit:
WEBSITE | FACEBOOK | IG | TWITTER
SPOTIFY | YOUTUBE

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For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com