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Multiplatinum alt-rockers THE VERVE PIPE Release Second Single “Forever Reaching” from new album ‘THREADS’ out 11/5

DT: OCTOBER 8, 2021

FM: KELLY WALSH, MITCH SCHNEIDER/SRO PR

THE VERVE PIPE
RELEASE SECOND SINGLE
“FOREVER REACHING”
FROM FORTHCOMING ALBUM
‘THREADS’
DUE NOVEMBER 5

LISTEN NOW

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THE VERVE PIPE has spent the better part of three decades in evolution, creating a sound that transcends genre and generation. The band, founded by lead singer and main songwriter BRIAN VANDER ARK, has enjoyed multi-platinum success with hits like “Photograph” and the chart-topping “The Freshmen“–to the rule-breaking creativity of the 2010s and beyond, an era that’s found the band reinventing itself with each release. With their forthcoming release, THREADS–due November 5–the band continues this momentum by enlisting backing vocalist CHANNING LEE as a co-songwriter, a first-ever collaborative effort for the band in their 29-year history.

The propulsive pop track “Forever Reaching,” out today across all digital platforms, marks the second single from THREADS following debut single, “No One’s Gonna Break This Heart (Again).”

“According to legend, we’re all connected by threads of fate,” shares VANDER ARK. “But with the comfort of the inevitable, comes complacency. This song is about accepting fate, but forever reaching for something more.”

Listen to a stream “Forever Reaching” here: https://soundcloud.com/thevervepipe/the-verve-pipe-forever-reaching

 

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THREADS is an album about the trials and triumphs we all face—love, loss, abuse, addiction, romance, anger—laced with orchestral strings and THE VERVE PIPE’s lifelong willingness to stretch its legs. Atmospheric one minute and anthemic the next, THREADS is the sound of a band that remains at the peak of its powers, turning the everyday experiences of modern existence into songs that are celebratory and cathartic.

THE VERVE PIPE will be previewing new material and a new lineup on a handful of shows this fall/winter. The recharged lineup will see Brian Vander Ark joined by current band members Lou Musa (lead guitar), Randy Sly (keyboard, backing vocal), Channing Lee (backing vocals), Brad Vander Ark (bass) and Zach Dubay (drums).

Sat, 10/9 Ann Arbor, MI – The Ark
Sat, 12/11 Milwaukee, WI – The Back Room @ Colectivo

For tickets and to stay updated on THE VERVE PIPE, connect with the band online:
Website | Facebook | Twitter | YouTube | Instagram

SRO Press Assets + Releases:
http://sropr.com/portfolio/the-verve-pipe/

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For press inquiries or show review requests, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

 


THE VERVE PIPE Announce New Album ‘Threads’ due 11/5, Share Debut Single “No One’s Going To Break This Heart (Again)”

DT: SEPTEMBER 16, 2021

FM: KELLY WALSH, MITCH SCHNEIDER/SRO PR

THE VERVE PIPE
ANNOUNCE FIRST NEW ALBUM IN FOUR YEARS,
‘THREADS’
DUE NOVEMBER 5

REVEAL FIRST SINGLE
“NO ONE’S GONNA BREAK THIS HEART (AGAIN)”
OUT SEPTEMBER 17

LISTEN HERE

Multiplatinum alternative rock band THE VERVE PIPE have spent the past 25+ years acquiring global acclaim while continuously building their legacy with radio hit songs including the iconic 1997 #1 smashing single “The Freshmen,” “Photograph,” “Hero,” and “Never Let You Down,” plus the favored track “Colorful” which was featured in the 2001 feature film Rock Star. Founder/lead singer and main songwriter BRIAN VANDER ARK has returned with a refreshed energy bringing on youthful co-writer and backing vocalist CHANNING LEE on the band’s first new album in four years, THREADS, scheduled for release on November 5 (CD & digital), March 11 (vinyl).

THE VERVE PIPE are also excited to reveal the first listen to THREAD’s debut single, “No One’s Gonna Break This Heart (Again),” with an exclusive premiere via the band’s SoundCloud. Listen now at this link: https://soundcloud.com/thevervepipe/the-verve-pipe-no-ones-gonna-break-this-heart-again

“No One’s Gonna Break This Heart (Again)” will be available to stream/download across all digital platforms on Friday, September 17.

“This song is about how we overprotect ourselves,” shares VANDER ARK about the single’s meaning. “It’s about the armor that we wear after a particularly bad breakup. We deny ourselves the opportunity to fall in love again, fearful we will relive the pain. And yet it can’t be helped. Love happens again and again, until we finally get it right.”

VANDER ARK further comments on how the concept behind THREADS came together stating: “The inspiration for the album started when we learned of an old Japanese legend that said we all hold one end of a red thread of fate. It symbolizes the thin artery that originates in the heart. It flows down to the hand and then out into the metaphysical world. These threads are connected to other people who will have an important story in each other’s lives. They stretch and bend; they never break.”

“We also wanted to explore the concept of fate—what can be comforting can also be confining.” VANDER ARK continues to ask, “How do we know if fate is something we wait to find us, or something we create for ourselves?”

“The symbolism of Threads weaves in and out of each song, as we tell these stories that make up the good and bad of our lives – love, heartbreak, abuse, addiction, hope, revenge and that constant yearning for the unknown.

And our stories continue. We feel the constant pull of our threads, from our hearts through our hands. It is what keeps us forever reaching.”

THREADS Track Listing:

1. Forever Reaching
2. The Witching Hour
3. No One’s Gonna Break This Heart (Again)
4. Save Me
5. Set Me On Fire
6. Found
7. What Might Have Been
8. You Deserve Whatever Comes Around
9. First Fire of the Winter
10. Love Will Find You Again
11. The Freeze
12. End of the World

THE VERVE PIPE will be previewing new material and a new lineup on a handful of shows this fall/winter. The recharged lineup will see Brian Vander Ark joined by current band members Lou Musa (lead guitar), Randy Sly (keyboard, backing vocal), Channing Lee (backing vocals), Brad Vander Ark (bass) and Zach Dubay (drums). Experience their energetic performance at one of the upcoming dates:

Sat., 9/18 Pelham, NY – Toonerville Music Festival
Sat., 9/25 Ferndale, MI – DIY Street Fair
Sat., 10/2 Marshall, MI – Franke Center For The Arts
Sat, 10/9 Ann Arbor, MI – The Ark
Sat, 12/11 Milwaukee, WI – The Back Room @ Colectivo

For tickets and to stay updated on THE VERVE PIPE, connect with the band online:
Website | Facebook | Twitter | YouTube | Instagram

SRO Press Assets + Releases:
http://sropr.com/portfolio/the-verve-pipe/

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For press inquiries or show review requests, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com


THE VERVE PIPE Announce ‘In The Round’ Livestream Concert October 10 Co-Hosted By Two Michigan Venues

DT: SEPTEMBER 22, 2020

FM: KELLY WALSH, MITCH SCHNEIDER, SRO PR
 
 
MULTI-PLATINUM ALTERNATIVE ROCK BAND
THE VERVE PIPE
ANNOUNCE SPECIAL TICKETED LIVESTREAM CONCERT
SATURDAY, OCTOBER 10
 
FIRST-EVER COLLABORATION BETWEEN MICHIGAN VENUES:
THE ARK (ANN ARBOR) & THE LISTENING ROOM (GRAND RAPIDS)

TICKETS ON-SALE NOW VIA MANDOLIN
 
THE VERVE PIPE recently shared news of their first socially distanced, COVID safety compliant performance on October 17 in Omaha, NE at Orpheum Theater. Now, the multi-platinum alternative rock group are equally excited to announce a special virtual livestream leading up to that gig. The Michigan-based outfit have brought together two of their favorite venues, The Ark (Ann Arbor) and The Listening Room (Grand Rapids), to co-host a livestreamed experience to be filmed at The Listening Room on Saturday, October 10. The event will feature the band grouped “in the round” with multi-camera HD video and concert-quality audio, allowing fans an insider look at the band’s creative process and friendship as they play recognizable hits from their discography-such as 1997’s iconic #1 singleThe Freshmen“– and share the stories behind them along with debut new, never-before-heard material.
 
“This will be a live stream like no other; an inside look at the band’s creative process,” reveals front man BRIAN VANDER ARK. “In addition to playing the favorites and telling some of the stories behind them, I’ll be introducing two new songs to the band for the first time, and we’ll work them out live in front of the virtual audience.”
  
“In this time when we can’t present artists in person the way we are used to doing,” states THE ARK‘s Program Director Anya Siglin. “The Ark is working to find ways to keep the music going and support artists, like The Verve Pipe, who mean so much to us and have been part of our musical family for so many years. It’s exciting to be able to work collaboratively and in partnership with The Listening Room in a new and creative way that supports both our venues and brings a truly special experience to our audiences.”
 
THE VERVE PIPE UPCOMING APPEARANCES:
VIRTUAL:
Sat., 10/10: Live streaming from The Listening Room – Grand Rapids, MI –
TICKETS

LIVE:
Sat., 10/17: Orpheum Theater – Omaha, NE – TICKETS

THE VERVE PIPE formed in 1992 and are recognized worldwide for their radio hits “Photograph,” “Hero,” “Happiness Is,” “Never Let You Down and the #1 smash single The Freshmen” as well as being featured in the movie Rock Star with the song “Colorful.” In addition to their success on radio, TV and film, the band have performed sold-out shows and tours across North America, Europe and Australia, including notable appearances at Lollapalooza, Austin City Limits, Lincoln Center, Hangout Music Festival, SummerStage in Central Park and many more.
 

Photo Credit: Anthony Norkus

For more information on THE VERVE PIPE, visit the band online at:
Website | Facebook | Twitter | YouTube | Instagram
 
SRO Press Assets + Releases:
http://sropr.com/portfolio/the-verve-pipe/

THE VERVE PIPE Announce Socially Distanced Concert 10/17 at Orpheum Theater in Omaha, NE

DT: SEPTEMBER 17, 2020
 
FM: KELLY WALSH, MITCH SCHNEIDER, SRO PR
 
 
THE VERVE PIPE
ANNOUNCE SOCIALLY DISTANCED SHOW
SATURDAY, OCTOBER 17
AT THE ORPHEUM THEATER
(OMAHA, NE)
 
TICKETS FOR REDUCED CAPACITY EVENT
ON SALE NOW
HERE
 

Photo Credit: Anthony Norkus

Multi-platinum alternative rock outfit THE VERVE PIPE will perform to a live audience for the first time since spring as they headline the Orpheum Theater in Omaha, NE on Saturday, October 17. It is a socially distanced event with strict COVID safety protocols enforced. The venue will be reduced to a limited capacity of 450 from 2,600 to comply with local regulations and provide a safe environment for the audience, staff and artists. Tickets are on sale now here.
 
THE VERVE PIPE–who garnered worldwide recognition for their radio hits “Photograph,” “Hero,” “Never Let You Down,” and their classic 1997 #1 single “The Freshmen” along with a feature of the song “Colorful” in the 2001 movie Rock Star–have managed to maintain their legacy over their 25+ year career by expanding their musical boundaries and honing in on their powerful live performances of which they are excited to return to.
 
“Like most of our peers, we’re creating, creating, creating; songs and videos mostly,” shares lead singer/principal songwriter Brian Vander Ark on how they’ve kept busy during quarantine. “It’s also been a good time to revisit our instruments, better ourselves as players for when the pandemic lifts. We’re tweaking the live show, finding new ways to make performances more interesting and impactful for an intimate audience. I for one am looking forward to the new challenges we have to face.”
 
THE VERVE PIPE‘s latest studio album, 2017’s Parachute, featured a refreshed lineup accompanying Vander Ark including Lou Musa (lead guitars), Randy Sly (keyboards, backing vocalist), Joel Ferguson (bass, backing vocals), Sam Briggs (drums, percussion) and Channing Lee (backing vocals). A new, yet-to-be-titled full-length album is planned for release in early 2021. Stay tuned for further details.

For more information on THE VERVE PIPE, visit the band online at:
Website | Facebook | Twitter | YouTube | Instagram

SRO Press Assets + Releases:
http://sropr.com/portfolio/the-verve-pipe/ 

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