DT: NOVEMBER 16, 2021

FM: KELLY WALSH, SRO PR

IVA TORIC
SHARES MUSIC SAMPLER VIDEO
IN ADVANCE OF SOPHOMORE ALBUM
‘DEAD RECKONING’
DUE FALL 2022

WATCH HERE

ROCK SINGER DISCUSSES NEW SINGLE
“WASTING WATER” IN Q&A

Credit: Carey Lynne Fruth

Rock artist IVA TORIC has shared a music sampler video allowing listeners to hear snippets taken from singles off her debut album THE DEVIL’S MARK (2020) and the new single “Wasting Water” featured on her anticipated Fall 2022 release DEAD RECKONING. IVA’s distinctive sound is shaped by her bond to nature through pagan imagery while lyrically tackling intense emotions surrounding mental health and self-esteem issues. Watch the sampler HERE and read below a Q&A with IVA on the inspiration behind her music.

IVA announced plans for DEAD RECKONING when she revealed its debut single “Wasting Water” with a music video premiere via Ghost Cult Magazine on September 23. Listen to IVA describe the meaning behind the track in this audio clip: https://www.youtube.com/watch?v=iLYOO6LIhuw.

She also adds, “The takeaway message is don’t waste your water. Don’t waste your energy on people that don’t respect you and love you for who you are. You are strong enough to break free of toxic people and to turn off that faucet and save your time and your tears from falling down the drain.”

DEAD RECKONING was recorded with producer/engineer Jim Kaufman (Dee Snider, Danny Worsnop) and assistant producer Ryan Molder while being mastered by Grammy-Award winning engineer Ted Jensen (Evanescence, Alice In Chains, Green Day). IVA enlisted a backing band consisting of Gregg Cash (guitars, bass, arrangement) and Dylan Howard (drums), both of which previously worked on her debut album.

Q&A with IVA TORIC

You’ve stated before that your music is inspired by nature and pagan symbolism. Can you explain how you utilize these elements in your sound?

“I like my sound to be as raw and authentic as it can be. I add my own touch to rock while honoring what came before me. Just like nature, my sound is both powerful and subtle. Picture deep rooted and gnarled old trees with delicate new blossoms on its branches. I play with contrast: light and darkness, personal and anthemic.”

“The band and I use a lot of vintage equipment in our production and recording because we want to strike a harmonious balance between old school garage rock and roll and modern sounds. The old is new again like the cycles of nature and the ancient cultures who revered and worshiped them.”

The lyrics of your songs are quite emotional and stirring, alluding to topics like depression, anxiety and self-esteem issues. Do these stem from real life experiences? What do you think people going through those same issues and emotions might be able to take away from listening to your music?

“All of my songs are based on my own lived experiences. My struggles and my realizations. I tend to gravitate toward the emotional and dark, but my music has an uplifting and relatable thread running through it: without the darkness there is no light.

When you, the listener, hear my music, you may hear heartbreaking honesty. You may hear parts of your own story echoed back to you in my voice. You may feel like you aren’t alone, and somebody understands. I hope you hear me–my heart and mind reaching out to join you on your journey through this life.”

Can you share any progressions you’ve made on your upcoming album, musically and/or lyrically and how you developed those? Did the pandemic have any influence on your writing? If so, please elaborate.

“I wrote and recorded a new album during the pandemic, and I named it ‘Dead Reckoning’ because I felt like I was searching for something within the deep depression the pandemic brought me. It opened thoughts that may have been closed to me in other circumstances and when I wrote it, I was very much alone. The music is even darker and has a sense of solitude. The lyrics explore my relationships with myself and others. There is more raw honesty. More nature imagery. More vintage rock sounds. And more pleading angelic vocals that will reach in and pluck a string deep inside your heart.”

Describe ‘Iva Toric’ in 5 words

“Authentic, Emotional, Witchy, Powerful and Haunting.”

###

For more information on IVA TORIC, please visit:
FACEBOOK | INSTAGRAM | TWITTER | WEBSITE
PR ASSETS + RELEASES: sropr.com/portfolio/ivatoric/

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com

DT: SEPTEMBER 24, 2021

FM: KELLY WALSH, SRO PR

SYMPHONIC ROCK SINGER-SONGWRITER
IVA TORIC
ANNOUNCES SOPHOMORE ALBUM
‘DEAD RECKONING’
DUE FALL 2022

REVEALS DEBUT SINGLE/MUSIC VIDEO
“WASTING WATER”
OUT TODAY

WATCH HERE

Hauntingly evocative symphonic rock singer-songwriter IVA TORIC spent the summer following the early days of the global pandemic writing material for her sophomore album DEAD RECKONING due in fall 2022. The record includes instrumentation from Gregg Cash (guitars, bass, arrangement) and Dylan Howard (drums) and was recorded with producer/engineer Jim Kaufman and assistant producer Ryan Molder, all of whom previously worked with IVA on her debut 2020 album The Devil’s Mark. Grammy Award-winning engineer Ted Jensen (Evanescence, Alice In Chains, Green Day) handled mastering duties.

IVA premiered DEAD RECKONING’s debut single “Wasting Water” with a resonant music video yesterday (September 23) via Ghost Cult Magazine. The video was recorded by Myles Erfuth and incorporates nature elements from the shooting location in Kernville, CA. “Wasting Water” is available now across all digital platforms HERE and its music video can be seen streaming below or directly via YouTube HERE.

“‘Wasting Water’ invokes the power of water to describe a deteriorating domestic relationship,” declares IVA. “I wanted to explore the reciprocal existence between humans and water–how it both nourishes us and destroys us, and how we both cherish and waste it. As we change the course of rivers and pollute groundwater, we simultaneously need water to survive. We try to control it, but it breaks free of our chains and causes mass destruction. It is profound to think how similar our relationship with water is to our relationships with each other, with time, and with life itself. My songwriting is about tapping into the collective human experience, so this song is both deeply personal and universal. As you listen, ask yourself ‘in what aspects of my life am I wasting water?’’

On the video for “Wasting Water,” IVA shares: “We shot the video in Kernville, California on the beautiful Kern River. We incorporated nature, snakes, flowing water, and sorcery into the video’s imagery and added a captivating emotional storyline. The result is both beautiful and unapologetically dark and sets the tone for my next release coming out in fall of 2022.”

For more information on IVA TORIC, please visit:
FACEBOOK | INSTAGRAM | TWITTER | WEBSITE

PR ASSETS + RELEASES: sropr.com/portfolio/ivatoric/

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com

DT: OCTOBER 30, 2020

FM: KELLY WALSH, SRO PR

IVA TORIC
RELEASES DEBUT ALBUM
‘THE DEVIL’S MARK’
AVAILABLE NOW DIGITALLY +/OR ON GATEFOLD 2LP VINYL

SHARES EMOTIONALLY CHARGED SINGLE/MUSIC VIDEO
“GOODBYE”
TO HELP ERASE STIGMA SURROUNDING MENTAL HEALTH CONDITIONS

Melodic doom rock singer-songwriter-artist IVA TORIC is excited to unleash her debut album The Devil’s Mark today, October 30. Produced by Jim Kaufman (Danny Worsnop, Them Evils), its 14 tracks combine doom-laden riffs and dark folk melodies with lyrical and visual nods to various aspects of modern paganism and witchcraft. Adjacent to the release—and just in time for Halloween—IVA has also issued an evocative music video for its fifth single, “Goodbye,” which visually reflects IVA’s lifelong struggle with mental health issues and depression. It was premiered yesterday, October 29, via FolkNRock who declared that the “thought-provoking piece perfectly balances the subject’s seriousness while giving a musically pleasant listening experience of angelic vocals and heavy soundscapes.” Watch it streaming below or on YouTube HERE.

“I was inspired to write this song after learning some heartbreaking details about the tragic suicide of a thirteen-year-old boy,” shares IVA. “We have a mental health crisis in the United States. There is still a stigma against mental health conditions and treatment is rarely affordable if it is available at all. I have personally been impacted by suicides of loved ones and have suffered with suicidal thoughts myself. This song is my reflection on this darkness.”

The Devil’s Mark is available now across all digital platforms HERE.
Limited copies of the album on 2LP gatefold vinyl are also available including bundle options with an exclusive branded t-shirt and a sticker featuring the cover artwork (seen above). Get yours now directly from IVA’s webstore at www.ivatoric.com/shop.

IVA unveiled the album’s debut single “Dark Side of Me” in January 2020 with an exclusive music video premiere via KERRANG! who lauded her “syncretic approach to dark culture, mixing the organic darkness of Uada, the psychedelic hues of Soundgarden, and the goth elegance of Maria Brink.” She continued to release two more original tracks “Actions Speak Louder” (premiered via Ghost Cult Magazine) and “Finally Today” (premiered via Metal Injection) as well as a dynamic cover of Tori Amos’ “Crucify.”

The Devil’s Mark features guest musicians Gregg Cash (Josh Todd and the Conflict, ex-Dorothy) on bass, Kemble Walters (Juliette & The Licks, Aeges) on guitars, Dylan Howard (Aeges) on drums and Sasha Smith on keys.

“’The Devil’s Mark’ was born out of curiosity and exploring what I didn’t know was possible,” says IVA. “It’s my debut solo album after working in other bands and playing music non-professionally for many years. I wanted to see what I could create and how my art would impact others. I was hesitant to release this music into an uncertain world amidst a pandemic, environmental disasters, and social unrest, but now more than ever we need music to bring us together and soothe our souls. I have hope for the future–uncertain though it may be–and I hope ‘The Devil’s Mark’ finds its place in your hearts amidst the chaos.”

Photo Credit: Carey Lynne Fruth

For more information on IVA TORIC, please visit:

FACEBOOK | INSTAGRAM | TWITTER | WEBSITE

PR ASSETS + RELEASES: sropr.com/portfolio/ivatoric/

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com