DT: OCTOBER 2, 2024

FM: KELLY WALSH, SRO PR

DIMEBAG DARRELL’S CANNABIS FROM HELL
ANNOUNCES DEBUT PRODUCT LAUNCH
EXCLUSIVELY AVAILABLE IN CALIFORNIA
WEEK OF OCTOBER 7-13
SURROUNDING PANTERA’S HEADLINING AFTERSHOCK FESTIVAL PERFORMANCE (OCTOBER 10)

LIMIITED-EDITION “PINTERA” PRE-ROLLED PINNERS IS A
COLLABORATION WITH SLIMMIES AND HIGHER VIBES SOLUTIONS

The wait is over for cannabis and heavy metal enthusiasts alike. DIMEBAG DARRELL’S CANNABIS FROM HELL—a premium cannabis line paying tribute to the late legendary Pantera and Damageplan guitarist Dimebag and his love of Mary Jane along with his unmistakable rock ‘n’ roll legacy–will launch with their limited-edition debut product, PINTERAS, pre-rolled pinners in collaboration with Slimmies and Higher Vibes Solutions. The launch, limited to 1,000 units, will be exclusively available in Sacramento, CA surrounding Pantera’s headlining performance at the iconic Aftershock Festival on Thursday, October 10. Festivalgoers can find PINTERAS exclusively at any Cookies and/or Lemonnnade dispensaries in Sacramento and at Four Twenty Bank in Palm Springs during the entire week of Aftershock (10/7-10/13). Attendees can bring proof of purchase to the Dimebag Hardware booth inside Aftershock festival grounds for a special festival-exclusive DIMEBAG DARRELL gift.

The journey to bring Dimebag Darrell’s Cannabis From Hell to life began three years ago at Aftershock. Scott “SVH” Von Heldt, CEO of Higher Vibes Solutions and Co-Founder of Dimebag Darrell’s Cannabis From Hell brand recalls a fateful conversation with Rita Haney, trustee and widow of Dimebag Darrell. “I was there representing one of my cannabis clients when I met Rita and asked if she’d ever considered doing a cannabis brand in Dime’s honor. She told me, ‘Yeah hun, I have, but everybody flaked, and we never found the right partner to make it happen.’ My response was, ‘Well, you found the right guy.’ From that point on, I made it my mission to find the perfect partners to honor Dime’s legacy with authenticity.”

Drawing from Dimebag’s love for rolling pinner-style joints, Von Heldt enlisted the expertise of Slimmies, the first company in California to roll a straight, slim-style pre-roll. “The guys at Slimmies jumped at the opportunity to join us in creating a kick-ass 10-pack of pinner-style pre-rolls—perfect for festivals, concerts, or just rockin’ out to your favorite Pantera jams at home. Pinteras are the perfect way to light ‘em up and watch it go!” adds Von Heldt.

Pinteras is a special 8th of premium indoor-grown flower, rolled into ten small “pinner-style” joints, just like Dimebag himself loved to smoke. Each collectible pack features the phrase “Let the Rocker take care of the Rockers,” written in Dimebag’s own handwriting, making it a must-have for both fans and connoisseurs. The Pinteras 10-packs feature a balanced hybrid strain called Revolution (Is My Strain), a cross of Ghost OG x Purple Punch, delivering a gassy, high-octane boost with the smooth taste and cerebral high of its purple terps.

Beyond the launch of Pinteras, fans can look forward to future releases from Dimebag Darrell’s Cannabis From Hell, including 3.5g Cemetery Eighths, THC & Hemp-infused Blacktooth Grins, and Redd Fang ready-to-drink Bloody Mary’s. In addition, the team will be unveiling a line of functional gummies under the Dimetime brand, featuring 20 Blacktooth Berry gummies designed to enhance creativity and deliver a sense of overall well-being. Stay tuned for more details.

For a full list of dispensaries stocking Dimebag Darrell’s Cannabis From Hell products, please visit: www.highervibessolutions.com/ddcfh.

For more information on Dimetime, visit: www.psychodelicholiday.com.

Connect with DIMEBAG DARRELL:
WEBSITE | FB | IG | X

SRO PR Assets: http://www.sropr.com/portfolios/in-dime-we-trust

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For all press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com

DT: JULY 31, 2024

FM: KELLY WALSH / SRO PR

IN DIME WE TRUST
LAUNCHES
BLACKTOOTH BEVERAGES
WITH RELEASE OF
BLACKTOOTH 7 YEAR RYE WHISKEY,
BLACKTOOTH BLENDED,
AND BLACK TOOTH GRIN READY TO DRINK SINGLE-SERVE COCKTAILS

CEO & WIDOW OF THE LATE PANTERA GUITARIST,
RITA HANEY,
TO HOST PUBLIC LAUNCH EVENT
AT THE RAINBOW BAR & GRILL IN LOS ANGELES
IN HONOR OF LATE PANTERA GUITARIST’S BIRTHDAY
ON TUESDAY, AUGUST 20

READ A Q&A WITH RITA HERE

IN DIME WE TRUST is proud to announce the establishment of BLACKTOOTH BEVERAGES—a female-owned-and-led liquor brand founded by Rita Haney, trustee and widow of the late legendary Pantera and Damageplan guitarist Dimebag Darrell. BLACKTOOTH BEVERAGES’ mission is to honor his legacy with premium handcrafted beverages which embody his rebellion, creativity, and unifying nature with the release of BLACKTOOTH American Rye Whiskey, BLACKTOOTH Blended, and BLACKTOOTH Grin Ready To Drink Single-Serve cocktails (Leaded & Unleaded).

BLACKTOOTH American Rye Whiskey is the brand’s signature release—a seven-year aged rye whiskey blended with the finest artesian spring water from the Rocky Mountains. BLACKTOOTH Blended is a blend of the seven-year American Rye whisky and ultra-smooth vodka at a wallet-friendly point of $33 in honor of Dimebag’s known association with the number three. Blacktooth Grin is a blend paying tribute to Dimebag’s infamous drink concoction, the “Black Tooth Grin,” a canned mix of Blacktooth Blended and cola available as “Leaded” (with sugar) and “Unleaded” (sugar-free). All four beverages are currently available to purchase online in select U.S. markets via https://blacktoothbeverages.com.

“Darrell always wanted his own whiskey, we talked about it a lot together,” shares HANEY. “I have handwritten notes and lists, with his ideas and drawings, BlackTooth was always part of those goals he wanted to reach. Dime was always about unity, whether it be brought around through music or good cocktails. He loved to pour ‘em up and ‘Watch It Go!’ He was always about a damn good time! I think this whiskey represents his essence very well…That ‘Getcha Pull’ attitude…enjoy life and have as much of a good time as can be had. You can’t go wrong with that outlook, and a good cocktail to go along with it!”

BLACKTOOTH BEVERAGES team includes Walt Kerpa (CEO of Distilled Spirits USA, Inc. and Founder of American Revolution Vodka), Jordan Kerpa (Master Distiller and Head of Operations), and Director of Operations Brent Hamilton (former Marketing Executive for various large-scale energy drink brands). “I like to think the pink beard up above had a hand in a chance meeting between Walt and myself,” says HANEY. “We met at a music showcase and sparked up a conversation over our love of music, family and good booze!” Read a Q&A with HANEY to find out more about forming BLACKTOOTH BEVERAGES and her fondest memories with Dimebag HERE.

“My son Jordan and I are honored to be part of the journey in bringing Blacktooth to life, comments WALT. “Rita is one of the most caring and genuine people we have ever met, and her passion to pursue this dream that she and Dime founded so many years ago is so apparent when you hear her speak. This is not another celebrity brand; this is legacy brand honoring an icon!”

“Rita is truly honoring Dimebag’s legacy in every sense with BlackTooth Beverages,” says HAMILTON. “I feel that fans will appreciate the time and effort she has spent developing an authentic ‘BlackTooth’ taste profile. The initial response has been beyond exciting. I’m honored to be a part of BlackTooth and to be able to finally share it with the fans.”

BLACKTOOTH BEVERAGES’ launch will be celebrated with a special event Tuesday, August 20, on Dimebag’s birthday, from 5:00 – 8:00 PM at the iconic Rainbow Bar & Grill in West Hollywood, CA. HANEY will be behind the bar pouring the new line of BLACKTOOTH BEVERAGES for fans along with some special guest bartenders (to be announced). A “Dimebag Experience” pop-up will feature a display of Dimebag’s iconic guitars, personal effects and memorabilia plus exclusive Dimebag Hardware merch. SIRIUS XM’s Jose Mangin will be broadcasting “Dime Day” live from the event; an annual 24-hr broadcast celebrating Dimebag and his music which includes tributes and stories from fellow musicians and fans. Mangin will also bring the VinDime limo (aka “White Fang”)—a restored 1997 Lincoln Town Car stretch limousine previously owned by Dimebag and Pantera co-founder/drummer Vinnie Paul—for fans to sit in and take photos with. There will also be a special acoustic performance from rock’n’roll group OF LIMBO during the event.

(Dimebag Darrell; Photos courtesy of Rita Haney)

Find and purchase BLACKTOOTH BEVERAGES online at:
WEBSITE | IG | X

**Sign up for newsletter via website to receive a limited, one-time 10% discount**

Connect with DIMEBAG DARRELL:
WEBSITE | FB | IG | X
SRO PR Assets: http://www.sropr.com/portfolios/in-dime-we-trust

Connect with RAINBOW BAR & GRILL:
WEBSITE | FB | IG | X

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For all press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com