SINGLE MUSIC DEBUTS LIVESTREAM TICKETING FOR SHOPIFY
DT: JULY 21, 2020
FM: MITCH SCHNEIDER, KELLY WALSH
SINGLE MUSIC DEBUTS LIVESTREAM TICKETING FOR SHOPIFY
SINGLE MUSIC, the leading music distribution toolkit for Shopify, continues to expand boundaries with their innovative app that allows direct-to-consumer sales for artists, labels and merch companies as they introduce a new feature–bringing ticketed live streams into an artist’s existing store.
Artists are now able to sell tickets to and perform a live stream along with a built-in moderated fan chatroom, directly from their store. Tickets can be bundled with a merch item or to raise money for a charitable cause.
“The loss of touring has drastically affected ticket revenue, including ancillary merch sales that make up a significant portion of an artist’s income,” says SINGLE MUSIC CEO and entrepreneur/musician Tommy Stalknecht. “By hosting live streams within an artist’s Shopify storefront, artists are experiencing record-breaking traffic, sales volumes, and creating direct relationships with their fans for future engagement. The artist controls the messaging, branding, and, most importantly–the transaction. Once touring has come back in full swing, knowing who attended your live streams will be invaluable in getting live revenue back on track.”
Since launching the live stream ticketing platform this past April, SINGLE MUSIC artists-including Michael Franti, Dance Gavin Dance, Underoath, Dashboard Confessional and more–have sold more than 65,000 tickets and received over $1.5mm in 100%commission-free merch and ticket bundle sales. SINGLE MUSIC has also aligned with companies offering optional add-on services including an SMS Virtual Photobooth, Virtual Meet & Greet, Vinyl Record Pressing, Call to Actions for social causes (including voter registration, petitions, etc.) and more.
See some praise from their current clients below:
“Working with Single Music these last few months has been awesome. When we first dipped our toes into the live streaming waters we were definitely a bit lost and they helped us navigate a lot of the complexities! Super stoked to have such an involved and responsive team on the other end of the line!”
– SWITCHFOOT
“Working with Single Music on the Michael Franti Stay At Home Concert series has greatly increased traffic and sales to the online store, much more than we anticipated. There is an overall increase in merch sales bundled with the live stream tickets as well as standalone merch. I am blown away by the results and we are hoping to replicate with other Manhead clients.”
–Bruce Fitzhugh, VP Artist Services, Manhead Merch
“I spent a few weeks vetting streaming platforms and very quickly I realized Single Music set the bar others had to meet. They were the only service that was 100% built around how to support the artists to generate as much revenue as possible because they were built into Shopify. Other platforms told us they could link to our store and had other loose drivers to merch. Single Music combined with Shopify apps like Klayvio allowed us to substantially exceed the revenue per streamer seen on most other platforms and they do this all with a lower fee than the others!”
–Randy Nichols, Force Media Management, Underoath
SINGLE MUSIC now has over 2,000 artistsand labels currently signed up for their service including Juice WRLD, Harry Styles, LAUV, Tim McGraw and HAIM. Combined clients have delivered over 1,000,000digital albums including 11 #1 charting records. They have also aligned themselves with many top merchandising companies such as Live Nation Merch, Absolute Merch, The Hyv, Wallflower Merch and Futureshirts.
SINGLE MUSIC was created by Stalknecht to provide an easy way for artists and labels to sell their merch and music directly to fans while keeping a larger portion of revenues. The paradigm also offers instant reporting to Nielsen for official Billboard chart tallying and was the first Shopify app to offer BuzzAngle reporting for the Rolling Stone Charts. To further help artists achieve success, the company developed BoostLinks, a marketing tool to drive follows, subscribes and pre-saves that allows artists to create a customizable landing page that combines their physical merch with pre-adds, saves and streaming links to increase fan engagement, follows and subscribes.
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