DT: SEPTEMBER 21, 2021
FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR
MONGOLIAN ROCK SENSATION
ROARED INTO NYC FOR SOLD-OUT SHOW AT IRVING PLAZA
IN FRONT OF AN AUDIENCE THAT INCLUDED
ACTRESS AND CO-HOST OF ABC TV’S “THE VIEW”
THE HU with Whoopi Goldberg
Photo Credit: Tuga Namgur
As part of their buzzed-about North American headlining tour, “The Hun Tour,” globally acclaimed Mongolian rock sensation THE HU roared into NYC for a sold-out show at Irving Plaza (9/18) in front of an audience of devotees including Whoopi Goldberg, actress and co-host of ABC-TV’s long-running hit talk show “The View.” Whoopi also came backstage to hang with the guys and express her deep admiration for them.
Known for their electrifying performances, THE HU will be on the road through October 31 with upcoming sold-out shows in Los Angeles, Seattle, Denver, Minneapolis and Flint (recent gigs in New York, Baltimore and Munhall, PA were sold out). Tickets are going fast for the remaining shows and can be purchased at https://www.thehuofficial.com/tour-1.
Read an exclusive Q&A here with THE HU as they talk about returning to the stage for the first time since the start of the pandemic and their experience dealing with its repercussions from a global standpoint. The band also discusses their excitement on reuniting with Lzzy Hale; being included as part of Metallica’s 30th anniversary reissue project; and the creation of new music.
Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, comprised of producer Dashka along with members Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”
Their debut album, 2019‘s THE GEREG, was released via BETTER NOISE MUSIC and debuted at #1 on the World Album and Top New Artist charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.
Proving their global appeal, THE HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They’ve quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. Most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True” (as part of Better Noise’s “15 Years of Rock” series), which Metallica themselves acknowledged on their social media accounts and enlisted them to be part of their upcoming Special 30th Anniversary ‘Black Album’ Reissue Covers Project, with a cover of the iconic song “Through The Never.” The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.
Readying their next chapter as a global force, THE HU are finishing their highly anticipated sophomore album, which was recorded in their homeland during quarantine. The project is expected to be released in early 2022 via BETTER NOISE MUSIC.
Credit: Enkhbat Nyamkhishig
ABOUT BETTER NOISE MUSIC
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Mötley Crüe, Five Finger Death Punch, Escape The Fate, AWOLNATION, Atlas Genius, Papa Roach, Bad Wolves, Nothing More, and The Hu. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney.
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