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Mongolian Act THE HU Become First-Ever Rock/Metal Group To Receive UNESCO “Artist For Peace” Designation in Ceremony Earlier Today at UNESCO HQ in Paris, FR

DT: FRIDAY, NOVEMBER 25, 2022

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

GLOBALLY ACCLAIMED MONGOLIAN ACT
THE HU
FIRST-EVER ROCK/METAL GROUP TO RECEIVE PRESTIGIOUS
UNESCO “ARTIST FOR PEACE” DESIGNATION
IN CEREMONY AT UNESCO HEADQUARTERS IN PARIS FRANCE
EARLIER TODAY, NOVEMBER 25

BAND ANNOUNCE DELUXE VERSION OF SECOND ALBUM
‘RUMBLE OF THUNDER’
DUE SPRING/SUMMER 2023 VIA BETTER NOISE MUSIC
WITH GUEST APPEARANCES FROM TOP NAMES IN ROCK

Photo Credit: Khishigsuren Baasan

Globally acclaimed breakthrough Mongolian rock act THE HU are honored to announce they’ve been named UNESCO’s “Artist For Peace” at a ceremony earlier today (November 25) at UNESCO’s headquarters in Paris, FR by UNESCO Director-General Audrey Azoulay. They are the first-ever artist in the rock/metal genre to receive this prestigious designation and follow previous “Artist for Peace” recipients including Celine Dion, Shirley Bassey, Sarah Brightman, Herbie Hancock, Marcus Miller and World Orchestra For Peace. Having met the band on her official visit to Mongolia this past August, Azoulay has acknowledged THE HU’s contribution to the safeguarding of intangible cultural heritage and their support for the promotion of cultural diversity through music; these are qualities which resonate with UNESCO‘s values and work.

Founded in 2016 in Ulaanbaatar, The HU have since amassed a global following and critical acclaim with their unique musical genre they call “Hunnu Rock.” It fuses rock and heavy metal with styles of traditional Mongolian music, such as the art of Khöömei (throat singing), the tsuur flute and the Morin Khuur (horse-headed fiddle), all of which have been inscribed by UNESCO on the List of Intangible Cultural Heritage of Humanity. “HU” corresponds to the root of the word “human being” in the Mongolian language. With this name, the group claim their humanist commitment. Through their music, they address the themes of gender equality, respect for difference, and the importance of protecting nature. They also promote linguistic diversity by using endangered regional dialects.

As an “Artist for Peace”–alongside UNESCO Goodwill Ambassadors and Champions—THE HU will be designated for a renewable period of two years in which time they will help raise public awareness on UNESCO’s mandate and programs among the general public and youth. THE HU will use their talent and reputation to promote UNESCO‘s values and objectives through upcoming events and projects to help bring a positive change.

THE HU’s UNESCO “Artist For Peace” title lands alongside their previous awards as Cultural Envoy of Mongolia in 2019 and being the first group and 12th overall recipients of the highest state award in Mongolia, the Order of Genghis Khan, which was granted to the band by the President of Mongolia, Kh. Battulga in 2020.

“Mongolians have upmost respect for our history, culture and the language that was left to us from thousands of years ago from our elders and ancestors,” says band leader and throat singer Gala. “The HU’s goal and purpose is first and foremost to perform a unique genre of music that gives strength and power upon every listen. Secondly, it is to show the world Mongolia’s nomadic and environmentally aware livelihood that has been passed down from previous generations and to inspire others to live minimalistic lives and enjoy life to its fullest. UNESCO electing the HU with ‘Artists for Peace’ designation shows their appreciation towards cultural diversity and heritage pieces that are of great value to Mongolians. The partnership between the HU and UNESCO will bring awareness towards every culture that is distinguished by their unique heritage and core values, so we are excited to be part of a movement that can improve and change so many lives.”

“We sincerely appreciate being selected by UNESCO as part of their ‘Artists for Peace’ and understand the importance of the designation,” adds tumur khuur and tsuur player Jaya. “From a very young age we have been practicing traditional music techniques and instrumentation such as long song, throat singing, horse head fiddle, tsuur and tovshuur, as we know the significance and impact of sharing one’s culture around the world has to rest of the society. Our music delivers profound ideas that are understood in the subconscious mind while delivering hard rock and ethereal tunes. On the surface level, our lyrics and music seem to talk about basic yet important principles of human beings; on a deeper level, they share the preservation of cultures that are in danger of going extinct and allow us to be representatives for groups who have slightly different world perspectives than the modern world. This is a huge inspiration for us and part of our purposes as artists. Therefore, we will do everything in our power to be the inspiration for the cultures that are underrepresented and work with UNESCO to bring them the attention that they deserve.”

“The Hunnu Rock genre’s fundamental values are based on creating safe space in the modern music world for different traditional music styles that are only appreciated by certain geographical regions and has many cultural values to its techniques and history to its instruments,” states THE HU’s producer Dashka. “With UNESCO recognizing that effort and selecting The HU as their cultural ambassador to stand with what we believe in and what we are trying to accomplish is important to not only Mongolians, but to all nations around the world. In any tradition the lores and the music carry so much of their uniqueness and world view, and everybody agree that sometimes the only way to describe one’s perspective is through music. Our goals and priorities will always be to create amazing music and safeguard the pieces of culture that were passed down to us from prior generations.”

THE HU are currently on the last leg of their global headlining tour which concludes in London, UK on December 9. Earlier this year, the band headlined across North America, a run which included their fiery debut performance at Coachella, and was followed by a supporting tour alongside Five Finger Death Punch and Megadeth. THE HU released their second album RUMBLE OF THUNDER in July via BETTER NOISE MUSIC which features their eco-conscious debut single, “This Is Mongol”; an epic two-part music video for their nine-minute track “Black Thunder”; and the lively single “Bii Biyelegee.” THE HU have announced a deluxe version of RUMBLE OF THUNDER to be released in spring/summer of 2023 via Better Noise Music, with guest appearances from some of rock’s top musicians. Stay tuned for more information in the new year.

Stream/download RUMBLE OF THUNDER, along with varying physical product offerings including special edition colored vinyl variants, here: https://thehu.ffm.to/rumbleofthunder

A picture containing text Description automatically generatedDOWNLOAD ALBUM ARTWORK

Find THE HU online at:
Website | Instagram | Twitter | Facebook | YouTube | Spotify

SRO PR Assets: www.sropr.com/portfolio/thehu

###

About THE HU
In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of THE HU. Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, “Yuve Yuve” and “Wolf Totem,” were produced by the band’s producer Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, THE HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021 alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

 

ABOUT BETTER NOISE MUSIC
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, THE HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.

In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Labels for the year.

For information, visit: http://betternoise.com/

CONNECT WITH BETTER NOISE
Facebook | YouTube | Spotify | Instagram | Twitter | TikTok

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com


THE HU Release Second Album “Rumble Of Thunder”; Share New Video “BIE BIYELGEE”

DT: SEPTEMBER 2, 2022

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

 

Logo, company name Description automatically generated

MONGOLIAN ROCK SENSATION
THE HU
SHARE MUSIC VIDEO FOR NEW SINGLE
“BIE BIYELGEE”


WATCH
HERE
SECOND ALBUM
‘RUMBLE OF THUNDER’
OUT TODAY, SEPTEMBER 2, VIA BETTER NOISE MUSIC

STREAM/DOWNLOAD HERE

Credit: Khishigsuren

Hailing from Mongolia, THE HU have combined traditional music and instrumentation performed in their native language using native instrumentation with Western modern rock stylings to create a unique and catchy sound they have labelled as “Hunnu Rock.” The acclaimed rock outfit have today, September 2, unleashed their anticipated second official studio album RUMBLE OF THUNDER via Better Noise Music alongside the music video for the track “Bie Biyelegee.” In this lively video, THE HU can be seen dancing in the traditional Mongolian style of “biyelgee.”

“’Bie Biyelgee’ is about having a good time,” share THE HU. “We danced like we never danced before during the video shoot and the movements where we tried to imitate biyelgee were very challenging. The biyelgee movements require a different skill set than you would find in any dance genre so in that way, celebrating these qualities are fascinating and inspiring to us.”

THE HU are currently touring in support of RUMBLE OF THUNDER across the U.S. alongside Five Finger Death Punch and Megadeth until October 15, after which they finish off the year with a headlining run throughout Europe and the U.K. Earlier this year, THE HU hopped across the globe on their “Black Thunder” tour which included stops at Coachella (USA), Fuji Rock Festival (Japan) and headlining shows all over North America, Japan, New Zealand and Australia. Find a list of all upcoming shows and ticket information HERE.

Five Finger Death Punch’s Zoltan Bathory shared his thoughts on the band via Instagram, “The Hu is out on the road with us – great band from Mongolia – you gotta check them out. I’m a Hun, so from the anthropologic perspective they are my cousins.”

Across its 12 tracks, RUMBLE OF THUNDER connects the world to Mongolian culture and its unique core values of natural preservation and spiritual connection with the earth. These core values are on full display in the album along with deeply meaningful lyrics that uplift Mongol people, as the band wishes for prosperity and peace among all. The band shared the eco-conscious debut single, “This Is Mongol,” in May which has since received over 3 million video views and over 1.6 million Spotify streams. In July, they revealed an epic action-packed music video for the first half of their nine-minute track “Black Thunder” before sharing its second equally tantalizing sequel in mid-August.

“‘Rumble of Thunder’ extends the variety of songs that the Hunnu Rock genre has and focuses on bringing new playing techniques that would sound unique and add more hard rock components to the songs,” THE HU state. “It was quite fun to record and most importantly, we had so much time to play and choose the best versions. Creative space and time are crucial, so we are very grateful to our friends and families who had our backs during the lengthy process. We also feel very much in sync in terms of understanding and complementing each other during performance. You will find that we have become an even closer unit in this album with many new surprises.”

Stream/download RUMBLE OF THUNDER along with varying physical product offerings including special edition colored vinyl variants here: https://thehu.ffm.to/rumbleofthunder.

DOWNLOAD ALBUM ARTWORK

RUMBLE OF THUNDER TRACK LISTING
1. This is Mongol (WATCH)
2. YUT Hövende
3. Triangle
4. Teach Me
5. Upright Destined Mongol
6. Sell The World
7. Black Thunder ( WATCH Part 1 | Part 2)
8. Mother Nature
9. Bie Biyelgee
10. Segee

Connect with THE HU

Website | Instagram | Twitter | YouTube | TikTok

SRO PR Assets: www.sropr.com/portfolio/thehu

###

About THE HU

In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of THE HU. Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, “Yuve Yuve” and “Wolf Totem,” were produced by the band’s producer Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, THE HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021 alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

 

ABOUT BETTER NOISE MUSIC

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, THE HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.

In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Labels for the year.

For information, visit: http://betternoise.com/

CONNECT WITH BETTER NOISE
Facebook | YouTube | Spotify | Instagram | Twitter | TikTok

###

For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

Better Noise Music
Eliana Nunez – eliana@betternoise.com
Jess Giordano – jessgiordano@betternoise.com


Mongolian Rock Sensation THE HU Announce New Album; Share New Single With Video fFor “Black Thunder”

DT: JULY 8, 2022

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

 Logo, company name Description automatically generated

THE HU, ACCLAIMED MONGOLIAN ROCK BAND, ANNOUNCE HIGHLY ANTICIPATED ALBUM
‘RUMBLE OF THUNDER’
OUT SEPTEMBER 2 VIA BETTER NOISE MUSIC

UNLEASH NEW TRACK AND VIDEO “BLACK THUNDER”
PRE-ORDER HERE | STREAM HERE

DOWNLOAD ALBUM ARTWORK

A group of people posing for a photo Description automatically generated

 DOWNLOAD PHOTO
Photo Credit: Khishigsuren Baasan

Band Kicking Off North American Tour with Five Finger Death Punch, Megadeth, and Fire From The Gods on August 19
Purchase Tickets

Today, July 8, breakthrough Mongolian rock act THE HU announced details of their long-awaited sophomore album ‘RUMBLE OF THUNDER,’ recorded via Better Noise Music, and released a new single called “Black Thunder” along with an official music video. The band’s 12-track second studio album is set for release September 2 and includes “This Is Mongol,” their eco-conscious single released in May, that now boasts over a million streams in less than two months. “Black Thunder” incorporates Mongolian values, telling a powerful story of battle, faith, and death lyrically and visually. The band has been teasing new music from their sophomore album on their headlining Black Thunder Tour, at Coachella, and soon at Japan’s Fuji Rock Festival, in Australia and New Zealand, on tour with Five Finger Death Punch and Megadeth, and later in Europe and the UK – a full list of dates below. This new music was recorded in their homeland of Mongolia, after their debut album ‘The Gereg’ landed at #1 on the World Album and Top New Artist charts in its first week of release. Pre-order ‘RUMBLE OF THUNDER HERE. See below for a full tracklist. To stream and watch the striking video for “Black Thunder,” click HERE. Fans can purchase tickets to watch THE HU on tour HERE.

Vocalist GALA shared, “‘Black Thunder’ is the crown jewel of our second album. The music video is split into two parts and conveys the core values of men through visuals. Our producer Dashka chose a unique location in Mongolia to shoot the video, where we had a great time riding the horses in the vast grassland of our countryside. We hope that our pride in our culture shines through, as we aimed to bring viewers joy and a piece of our culture through this video.” Speaking on their next studio album, he continued, “Our second album will include ‘Black Thunder,’ along with many new songs. We can’t wait for you to listen and enjoy it as much as we enjoyed recording it.”

THE HU’s last official video was set in the Mojave Desert and highlighted their unique core values of natural preservation and spiritual connection with the earth. The video for “Black Thunder” also features an epic backdrop, this time in Mongolia. Directed by Erdenebileg Ganbold and producer Dashka, the video is action packed, taking the viewers through battle and a funeral procession ritual. Watch the official music video HERE.

Earlier this year, THE HU impressed various media with powerful, energizing performances on their Black Thunder Tour and at Coachella, with SF Gate’s Ariana Bindman writing, The last time I fell in love, it wasn’t with a person. It was with a seven-piece Mongolian heavy metal band belting out guttural war cries while playing Motorhead-style riffs with traditional horsehead fiddles, electric guitars and flutes. Behind me, people of all backgrounds bob their heads, raise their fists and scream in harmony. I’m watching THE HU at Coachella, the first music festival I’ve attended since the world forever changed. And they’re f—king epic.”

This summer, THE HU will hit stages across North America, as they head out on tour with Megadeth, Five Finger Death Punch, and Fire From The Gods. The tour starts in Portland, Oregon on August 19, spanning over 30 dates, and closes out on October 15 in Salt Lake City, Utah. Concertgoers are promised an intense multi-faceted night of heavy rock music. Tickets are on sale now HERE.

The band has curated five playlists on Spotify, hand-picked by Gala, Enkush, Jaya, and Temka and feature tracks from their previous album and upcoming release. Listen here:

THE HU Complete
THE HU Playlist Curated by Gala
THE HU Playlist Curated by Enkush
THE HU Playlist Curated by Jaya
THE HU Playlist Curated by Temka

‘Rumble of Thunder’ Tracklist

  1. This is Mongol
  2. YUT Hövende
  3. Triangle
  4. Teach Me
  5. Upright Destined Mongol
  6. Sell The World
  7. Black Thunder
  8. Mother Nature
  9. Bii Biyelgee
  10. Segee
  11. Shihi Hutu
  12. TATAR Warrior

THE HU Upcoming Tour Dates:

Jul 29 – Yuzama, JP – Fuji Rock Festival

Aug 2 – Melbourne, AU – 170 Russell

Aug 3 – Melbourne, AU – 170 Russell

Aug 5 – Brisbane, AU – Eatons Hill Hotel

Aug 6 – Adelaide, AU – Hindley Street Music Hall

Aug 7 – Sydney, AU – Roundhouse

Aug 11 – Auckland, NZ – Powerstation

Aug 19 – Portland, OR – RV Inn Style Resorts Amphitheater

Aug 20 – Auburn, WA – White River Amphitheater

Aug 23 – Mountain View, CA – Shoreline Amphitheater

Aug 24 – Irvine, CA – FivePoint Amphitheater

Aug 26 – Phoenix, AZ – Ak-Chin Pavilion

Aug 27 – Albuquerque, NM – Isleta Amphitheater

Aug 30 – Dallas, TX – Dos Equis Pavilion

Sep 1 – Del Valle, TX – Germania Insurance Amphitheater

Sep 2 – Houston, TX –The Cynthia Woods Mitchell Pavilion presented by Huntsman

Sep 6 – Charlotte, NC – PNC Music Pavilion

Sep 7 – Raleigh, NC – Coastal Credit Union Music Park at Walnut Creek

Sep 9 – Virginia Beach, VA – Veterans United Home Loans Amphitheater at Virginia Beach

Sep 10 – Bristow, VA – Jiffy Lube Live

Sep 12 – Wantagh, NY – Northwell Health at Jones Beach Theater

Sep 14 – Holmdel, NJ – PNC Bank Arts Center

Sep 15 – Camden, NJ – Waterfront Music Pavilion

Sep 17 – Bangor, ME – Maine Savings Amphitheater

Sep 18 – Mansfield, MA – Xfinity Center

Sep 20 – Syracuse, NY – St. Joseph’s Health Amphitheater at Lakeview

Sep 21 – Pittsburgh, PA – The Pavilion at Star Lake**

Sep 23 – Scranton, PA – Pavilion at Montage Mountain

Sep 24 – Hershey, PA – Hersheypark Stadium

Sep 27 – Darien Center, NY – Darien Lake Amphitheater**

Sep 28 –Cincinnati, OH – Riverbend Music Center

Sep 30 – Tinley Park, IL – Hollywood Casino Amphitheater

Oct 1 – Noblesville, IN – Ruoff Music Center

Oct 4 – Cleveland, OH – Blossom Music Center

Oct 5 – Clarkston, MI – Pine Knob Music Theatre

Oct 7 – Milwaukee, WI – American Family Insurance Amphitheater – Summerfest Grounds

Oct 8 – St. Louis, MO – Hollywood Casino Amphitheater

Oct 10 – Atlanta, GA – Ameris Bank Amphitheatre

Oct 12 – Rogers, AR – Walmart AMP

Oct 14 – Denver, CO – Ball Arena

Oct 15 – Salt Lake City, UT – USANA Amphitheater

Oct 26 – Oslo, NO – Sentrum Scene

Oct 28 – Stockholm, SE – Fryshuset Arenan

Oct 29 – Goteborg, SE – Gothenburg Studios

Oct 31 – Copenhagen, DK – The Grey Hall

Nov 1 – Arhus C, DK – Train

Nov 3 – Berlin, DE – Metropol

Nov 4 – Gdansk, PL – B90 Club

Nov 5 – Warsaw, PL – Progresja

Nov 7 – Krakow, PL – Klub STUDIO

Nov 8 – Budapest, HU – Akvarium Klub

Nov 9 – Wien, AT – Gasometer

Nov 11 – Kralovske Vinohrady, CZ – Mala Sportovni Hala

Nov 12 – Zurich, CH – Volkshaus Zurich

Nov 13 – Milan, IT – Alcatraz

Nov 15 – Lyon 01, FR – Transbordeur

Nov 17 – Madrid, ES – La Paqui

Nov 18 – Barcelona, ES – La Salamandra

Nov 20 – Ramonville-st-agne, FR – Le Bikini

Nov 21 – Brussels, BE – Ancienne Belgique

Nov 22 – Tilburg, NL – Poppodium

Nov 24 – Cologne, DE – Live Music Hall

Nov 25 – Paris, FR – Casino de Paris

Nov 27 – Amsterdam, NL – Melkweg

Nov 28 – Manchester, UK – Manchester Academy

Nov 30 – Leeds, UK – Stylus

Dec 1 – Nottingham, UK – Rock City

Dec 2 – Cardiff, UK – Cardiff University Students’ Union

Dec 3 – Birmingham, UK – 02 Institute

Dec 5 – Dublin, IE – 30lympia Theatre

Dec 6 – Belfast, UK – Ulster Hall

Dec 7 – Glasgow, UK – SWG3 Poetry Club

Dec 9 – London, UK – Roundhouse

**5FDP, THE HU, and Fire From The Gods only

See full list of the band’s upcoming live shows and ticket information at https://www.thehuofficial.com/tour-1.

###  

About THE HU

In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of THE HU. Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, “Yuve Yuve” and “Wolf Totem,” were produced by the band’s producer Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, THE HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021 alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

Readying their next chapter as a global force, THE HU are putting the finishing touches on their highly anticipated sophomore album, which is due for a global release later this year from Better Noise Music. THE HU will tour with Five Finger Death Punch and Megadeth starting August 19th 2022.

Connect with THE HU
Website | Instagram | Twitter | YouTube | TikTok

ABOUT BETTER NOISE MUSIC

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, THE HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.

In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Label for the year.

For information, visit: http://betternoise.com/

CONNECT WITH BETTER NOISE
Facebook | YouTube | Spotify | Instagram | Twitter | TikTok

###

For press inquiries, please contact:

SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

Better Noise Music
Eliana Nunez – eliana@betternoise.com


THE HU Reveal New Single & Video “This Is Mongol” Ahead Of Sophomore Album Due This Summer via Better Noise Music

DT: MAY 13, 2022

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

CRITICALLY CELEBRATED MONGOLIAN ROCK BAND
THE HU
PREMIERE A NEW SINGLE, “THIS IS MONGOL,”
AND VIDEO, AHEAD OF THEIR HIGHLY ANTICIPATED SOPHOMORE ALBUM EXPECTED THIS SUMMER

WATCH HERE

DOWNLOAD ARTWORK | DOWNLOAD PHOTO
Photo Credit: Enkhbat Nyamkhishig

Further Details on the The HU’s Highly Anticipated Second Studio Album to be Revealed in the Coming Weeks via Band’s Social Media Channels
Band Continuing to Headline Shows This Spring on The Black Thunder Tour

Today, acclaimed Mongolian rock band THE HU released a new single called “This Is Mongol” ahead of their second official studio album set for release later this summer via Better Noise Music. With “This Is Mongol,” as with all of their music, THE HU connects the world to Mongolian culture and its unique core values of natural preservation and spiritual connection with the earth. These core values are on full display in the new, epic official video for “This is Mongol,” also released today. The deeply meaningful lyrics uplift the Mongol people, as the band wishes for prosperity and peace among all. Previously debuting at #1 on the World Album and Top New Artist charts with their 2019 debut album THE GEREG, the band is excited to start dropping new music for fans. Currently on their Black Thunder Tour this spring, THE HU also recently played at Coachella, earning an array of critical acclaim. They will also join Five Finger Death Punch and Megadeath on tour later this summer. Full list of dates below. To stream, download and catch the stunning video for “This Is Mongol,” click HERE.

Speaking about the video, singer and tumur hhuur player Jaya said, “We shot in the Mojave Desert, Nevada and the environment reminded us of Gobi Desert in Mongolia. We enjoyed shooting the video, which happened during our tour and gave us a little break to reminisce about home. The song perfectly matched the environment we made the video in. It was one of the best memories we created as a band and it was special because our producer Dashka was with us to oversee the whole process.”

Enkush, who also sings and plays the morin khuur, shared his thoughts on their tour dates with Five Finger Death Punch and Megadeth, “We grew up listening to Megadeth and can’t express how much they have inspired and motivated us to do what we love every day, so you can only imagine our excitement for our next tour with them. Everybody knows Megadeth is one of the four biggest trailblazers in thrash metal and to be performing with a modern band such as FFDP is truly going to be legendary. Although it will be our first time performing with them, we will bring our A-game on this tour.”

Thrilled to be sharing more of their Mongolian roots, producer Dashka said, “Creating this song meant so much to me. We are announcing our arrival through music and specifically through this song. In these uncertain times, I hope we are bringing positivity, empowerment and strength to fight for better days.”

In celebration of their new single and upcoming album, THE HU also released an official music video directed by John Connor Hammond. The visual is set in the Mojave Desert and showcases the band energetically performing their inspiring new single “This Is Mongol.”

Over the last several months, the band has been recording new material in their homeland of Mongolia and shared an update from the studio with fans on their YouTube channel HERE. While on their current headlining tour, the band has been teasing the new music from their much-awaited sophomore album, out late this summer. The tour continues tonight, May 13, in Portland, ME and will see the band journey across the southern U.S. throughout May 29 landing in Dallas, TX before ending in Mexico City, MX on May 31. For more information on The Black Thunder Tour, visit https://www.thehuofficial.com/tour-1.

On the morin khuur and serving as a vocalist, Gala talked about their recording process, “Our second album was recorded during Covid lockdown, where we used the time to put our best effort and astounding amount of energy to focus on the work. Therefore, it is our hope to present our listeners with unique songs that have their own characteristics.”

Temka, who plays the tovshurr and sings background vocals, also spoke about their upcoming album, “The new album has great quality, composition, melody and overall it is sensational. The lyrics that Dashka wrote consist of our traditional values, virtues and wisdom of our ancestors. Our fans can expect to hear and feel the messages we try to deliver through our songs, such as love and respect for parental love, the importance of sustainability and cultural heritage. We can’t wait for our fans to listen and enjoy our second album and are excited to be performing for fans whom we have yet to meet. We will see you very soon and send our regards to our fans all over the world!”

Soon after, THE HU will continue their trek across North America, as they head out on tour with Megadeth, Five Finger Death Punch, and Fire From The Gods. The tour, presented by Live Nation, will kick off in Portland, Oregon on August 19th and span over 30 dates, closing out on October 15 in Salt Lake City, Utah. Concertgoers are promised an intense multi-faceted night of heavy rock music. Tickets are on sale now HERE.

Most recently, the band headlined a tour last fall through North America after joining Halestorm’s headlining tour, reuniting with frontwoman Lzzy Hale, their special guest on Song of Women from their #1-charting debut album THE GEREG. In addition to those tours, THE HU also performed a slew of high-profile festival dates including Austin City Limits, Outside Lands, Rocklahoma, Inkcarceration and more. Those dates coincided with THE HU’s appearance on Metallica’s Special 30th Anniversary ‘Black Album’ Reissue Covers Project, for which they covered the legendary band’s “Through the Never.” They appeared on the track listing alongside some of the biggest names in music – Elton John, Miley Cyrus, Yo-Yo Ma, St. Vincent, Phoebe Bridgers, J Balvin with the Neptunes, Weezer, and many more – who offered their own renditions of Metallica’s songs that originally appeared on the iconic LP.

The band is excited to share more news on new music and further touring in the coming weeks on their social media channels and encourage everyone to give them a follow so they don’t miss out on anything: Website, Instagram, Twitter, YouTube, TikTok.

The HU Upcoming Tour Dates:
May 13 – Portland, ME – State Theater
May 14 – Albany, NY – Empire Live
May 16 – Washington, DC – Warner Theater
May 17 – Norfolk, VA – The NorVa
May 19 – Charlotte, NC – The Fillmore
May 20 – Raleigh, NC – The Ritz
May 21 – Charleston, SC – Music Farm
May 22 – Daytona Beach, FL – Welcome to Rockville
May 25 – Birmingham, AL – Iron City
May 26 – Little Rock, AR – Little Rock Music Hall
May 27 – Oklahoma City, OK – Tower Theater
May 28 – The Woodlands, TX – The Cynthia Woods Mitchell Pavilion (Buzzfest)
May 29 – Dallas, TX – Dos Equis Pavilion
May 31 – Mexico City, MEX – Lunario
Aug 19 – Portland, OR – RV Inn Style Resorts Amphitheater
Aug 20 – Auburn, WA – White River Amphitheater
Aug 23 – Mountain View, CA – Shoreline Amphitheater
Aug 24 – Irvine, CA – FivePoint Amphitheater
Aug 26 – Phoenix, AZ – Ak-Chin Pavilion
Aug 27 – Albuquerque, NM – Isleta Amphitheater
Aug 30 – Dallas, TX – Dos Equis Pavilion
Sep 1 – Del Valle, TX – Germania Insurance Amphitheater
Sep 2 – Houston, TX –The Cynthia Woods Mitchell Pavilion presented by Huntsman
Sep 6 – Charlotte, NC – PNC Music Pavilion
Sep 7 – Raleigh, NC – Coastal Credit Union Music Park at Walnut Creek
Sep 9 – Virginia Beach, VA – Veterans United Home Loans Amphitheater at Virginia Beach
Sep 10 – Bristow, VA – Jiffy Lube Live
Sep 12 – Wantagh, NY – Northwell Health at Jones Beach Theater
Sep 14 – Holmdel, NJ – PNC Bank Arts Center
Sep 15 – Camden, NJ – Waterfront Music Pavilion
Sep 17 – Bangor, ME – Maine Savings Amphitheater
Sep 18 – Mansfield, MA – Xfinity Center
Sep 20 – Syracuse, NY – St. Joseph’s Health Amphitheater at Lakeview
Sep 21 – Pittsburgh, PA – The Pavilion at Star Lake**
Sep 23 – Scranton, PA – Pavilion at Montage Mountain
Sep 24 – Hershey, PA – Hersheypark Stadium
Sep 27 – Darien Center, NY – Darien Lake Amphitheater**
Sep 28 –Cincinnati, OH – Riverbend Music Center
Sep 30 – Tinley Park, IL – Hollywood Casino Amphitheater
Oct 1 – Noblesville, IN – Ruoff Music Center
Oct 4 – Cleveland, OH – Blossom Music Center
Oct 5 – Clarkston, MI – Pine Knob Music Theatre
Oct 7 – Milwaukee, WI – American Family Insurance Amphitheater – Summerfest Grounds
Oct 8 – St. Louis, MO – Hollywood Casino Amphitheater
Oct 10 – Atlanta, GA – Ameris Bank Amphitheatre
Oct 12 – Rogers, AR – Walmart AMP
Oct 14 – Denver, CO – Ball Arena
Oct 15 – Salt Lake City, UT – USANA Amphitheater
**5FDP, The HU, and Fire From The Gods only

See full list of the band’s upcoming live shows and ticket information at https://www.thehuofficial.com/tour-1.

###

About The HU
In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of The HU. Founded in 2016 in Ulaanbaatar, Mongolia, The HU, Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, “Yuve Yuve” and “Wolf Totem,” were produced by the band’s producer Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, The HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021 alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

Readying their next chapter as a global force, The HU are putting the finishing touches on their highly anticipated sophomore album, which is due for a global release later this year from Better Noise Music. The Hu will tour with Five Finger Death Punch and Megadeth starting August 19th 2022.

Connect with The HU
Website | Instagram | Twitter | YouTube | TikTok

ABOUT BETTER NOISE MUSIC

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, The HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.

In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Label for the year.

For information, visit: http://betternoise.com/

CONNECT WITH BETTER NOISE
Facebook | YouTube | Spotify | Instagram | Twitter | TikTok

###

For press inquiries, please contact
SRO PR 
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

BETTER NOISE MUSIC 
Eliana Nunez – eliana@betternoise.com


THE HU Announce 2022 U.S. “Black Thunder” Tour Following Upcoming Coachella Appearance, Share Q&A On New Album & Touring

DT: February 15, 2021

 

THE HU
ANNOUNCE NORTH AMERICAN “BLACK THUNDER TOUR” DATES, KICKING OFF WITH THEIR SET AT COACHELLA IN APRIL
AND SHARE NEW Q&A

BAND’S HIGHLY ANTICIPATED SECOND STUDIO ALBUM SET FOR 2022 RELEASE, FURTHER DETAILS TO BE REVEALED IN THE COMING WEEKS VIA BAND’S SOCIAL MEDIA CHANNELS

Credit: Enkhbat Nyamkhishig

Critically celebrated Mongolian rock band THE HU is set to head out on tour this spring. Today, they announced their “Black Thunder Tour” with a series of headlining dates, beginning in San Diego, CA on April 16 and ending in Mexico City, MX on May 31. The tour, which the band talks about in a new Q&A below, will continue the live music celebrations that the band is set to kick off during their Coachella sets on Friday, April 15 for the first weekend of the musical festival and on Friday, April 22 for the second. Fans will be able to purchase tickets for the tour starting tomorrow, Wednesday February 16, for the fan presale, Thursday, February 17, for the local presale, and Friday, February 18 for the general on sale. All ticket sale times begin at 10AM local time. For more information on “The Black Thunder Tour,” visit https://www.thehuofficial.com/tour-1.

The tour will continue to tease new music from THE HU’s highly anticipated sophomore album, due later this year from Better Noise Music. The album was recorded in their homeland of Mongolia over the last several months, during which, the group gave an update from the studio to fans via their YouTube channel HERE. Fans can also expect special previews of the project with live performances of new songs that the group originally premiered on their North American 2021 tour. See a new Q&A with THE HU discussing the album and touring below.

This past fall, THE HU headlined a tour through North America after joining Halestorm’s headlining tour, where they reunited with frontwoman Lzzy Hale, their special guest on “Song of Women” from their #1-charting debut album THE GEREG. In addition to those tours, THE HU also performed a slew of high-profile festival dates including Austin City Limits, Outside Lands, Rocklahoma, Inkcarceration and more, with the Austin-American Statesman giving a rave review for their ACL set, writing, “File this one under noise you didn’t think you needed. The eight-piece Mongolian band the Hu plays its guitars with bows and man buns, with backing “whoa” chants and punishing drums…It’s music built on tradition with an eye on the past.”

Those dates coincided with THE HU’s appearance on Metallica’s Special 30th Anniversary ‘Black Album’ Reissue Covers Project, for which they covered the legendary band’s “Through the Never.” They appeared on the track listing alongside some of the biggest names in music – Elton John, Miley Cyrus, Yo-Yo Ma, St. Vincent, Phoebe Bridgers, J Balvin with the Neptunes, Weezer, and many more – who offered their own renditions of Metallica’s songs that originally appeared on the iconic LP.

The band is excited to share more news on new music and further touring in the coming weeks on their social media channels and encourage everyone to give them a follow so they don’t miss out on anything: Website, Instagram, Twitter, YouTube, TikTok

The HU Headlining Tour Dates:
April 15 – Indio, CA – Coachella
April 16 – San Diego, CA – Humphreys by the Bay
April 17 – Las Vegas, NV – Brooklyn Bowl
April 19 – Tucson, AZ – Rialto Theatre
April 21 – Phoenix, AZ – The Van Buren
April 22 – Indio, CA – Coachella
April 23 – Monterey, CA – Golden State Theatre
April 25 – Portland, OR – Roseland Theater
April 26 – Bend, OR – Midtown Ballroom
April 28 – Spokane, WA – Knitting Factory
April 29 – Missoula, MT – The Wilma
April 30 – Bozeman, MT – The ELM
May 02 – Fargo, ND – Sanctuary Events Center
May 03 – Lincoln, NE – Bourbon Theatre
May 04 – Kansas City, MO – The Truman
May 06 – Detroit, MI – St. Andrews Hall
May 07 – Bloomington, IL – Castle Theatre
May 08 – Columbus, OH – Newport Music Hall
May 09 – Nashville, TN – Cannery Ballroom
May 11 – Louisville, KY – Mercury Ballroom
May 13 – Portland, ME – State Theatre
May 14 – Albany, NY – Empire Live
May 16 – Washington, DC – Warner Theatre
May 17 – Norfolk, VA – The NorVa
May 19 – Charlotte, NC – The Fillmore
May 20 – Raleigh, NC – The Ritz
May 21 – Charleston, SC – Music Farm
May 22 – Daytona Beach, FL – Welcome to Rockville
May 25 – Birmingham, AL – Iron City
May 26 – Little Rock, AR – Little Rock Music Hall
May 27 – Oklahoma City, OK – Tower Theatre
May 28 – The Woodlands, TX – The Cynthia Woods Mitchell Pavilion (Buzzfest)
May 29 – Dallas, TX – Dos Equis Pavilion (BFD 22)
May 31 – Mexico City, MEX – Lunario

See full list of the band’s upcoming live shows and ticket information at https://www.thehuofficial.com/tour-1

Q&A WITH THE HU

Can you tell us which songs from the upcoming album will be performed on the “Black Thunder” tour, why you’re excited to play them and how they represent a new chapter for THE HU?

THE HU: For the “Black Thunder” tour, we’re excited to be performing songs from our new album including “Mother Nature,” “Tatar Warrior” and “ShihiHutu.” We have been working hard on our second album and hope to have it ready soon. It will be focused on showing the unique qualities of the Hunnu Rock genre and consists of many new songs that reinforce the different aspects of it. So far we’ve been getting positive response from our fans and we can’t wait to perform all of our new songs for them.

–What inspired you to call the tour “Black Thunder”?

THE HU: We originated in Mongolia and through our music we try to make our fans feel the freedom and energy of the spirit of our vast land and high mountains. Likewise, the “Black Thunder” name is inspired by the unique scenery that can only be seen in Mongolia in which the thunder rumbles right before the rain in the high mountains, the number of clouds in the sky and the force of the lightning are heard, and seen many, many miles away We tried to communicate the energy and feeling you would get experiencing that and hence we named the tour “Black Thunder.”

A Coachella performance is a prestigious booking since the festival has always stood for musical integrity. Can you discuss what it feels like to be performing at Coachella for the first time in your career? Are there any other artists you’re excited to see performing on the day you play?

THE HU: It is such an honor to be part of Coachella. We’re more than thrilled to be included and it has always been our dream to be performing on that stage representing Mongolia for the first time. We feel that it’s a great opportunity to meet with many of our loyal fans and artists that we love. There are so many talented great artists playing on the day we perform and for the rest of the festival, and if we get a chance, we would love to see all of them.

–You’ve performed in many cities in North America. Can you tell us what it’s like to play for audiences here and how they might be different from ones in Europe?

THE HU: We’ve toured many cities and several continents and met with so many awesome people. Every place has its own characteristics that can be felt through their greetings, hand gestures and chants before, during and after the concerts. In that regard, we would say the biggest differences that we can recall would be the amount of people who would sing along and who’ve memorized the lyrics. Each continent has different accents on singing in Mongolian and we love all of our audiences and their uniqueness.

–What is your favorite part about touring North America? Do you guys ever have the time to explore cities on days off (restaurants, museums, etc.) and if so, what has that been like?

THE HU: Our favorite thing about touring in North America is visiting different places and meeting people. Not only do the restaurants and establishments differ, but each one of them has a unique style. On our days off, we’ve had a chance to taste the most amazing barbecue in Texas, Asian fusion mixed with Mexican spices and sushiritto, etc and explore around everywhere we go. Like their cuisine, Americans are always willing to go the extra mile to make people feel welcome and accepted–we’ve had many people guide us through their cities and towns.

###

About The HU

In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of The HU. Founded in 2016 in Ulaanbaatar, Mongolia, The HU, comprised of producer Dashka along with members Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, The HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica themselves acknowledged on their social media accounts, seemingly giving the band their official seal of approval. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

Readying their next chapter as a global force, The HU are putting the finishing touches on their highly anticipated sophomore album, which is due for a global release later this year from Better Noise Music. The project will include a selection of tracks that were premiered live on the band’s critically acclaimed North American tour at the end of 2021, coinciding with their appearance on Metallica’s 2021 retrospective covers album The Metallica Blacklist, alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The HU’s forthcoming 2022 headlining tour will kick off with a special set at Coachella this April.

Connect with The HU

Website | Instagram | Twitter | YouTube | TikTok

PR Assets

 

ABOUT BETTER NOISE MUSIC

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, The HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.

In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Label for the year.

For information, visit: http://betternoise.com/

 

CONNECT WITH BETTER NOISE

Facebook | YouTube | Spotify | Instagram | Twitter | TikTok

###

For press inquiries, please contact:
SRO PR
Kelly Walsh / kwalsh@sropr.com
Mitch Schneider / mschneider@sropr.com

Better Noise Music
Jimmy Harney – jimmy@betternoise.com

 


Mongolian Rock Act THE HU Move Sold-Out Vancouver, BC Show To Larger Venue To Accommodate Covid Restrictions

DT: OCTOBER 19, 2021

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

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MONGOLIAN ROCK SENSATION
THE HU
MOVE VENUE FOR SOLD-OUT VANCOUVER, B.C. SHOW
FROM THE COMMODORE BALLROOM TO THE ORPHEUM
TO ABIDE WITH COVID CAPACITY RESTRICTIONS

SHOW WILL NOW TAKE PLACE AT
THE ORPHEUM
TUESDAY, OCTOBER 26

Chart-topping Mongolian rock sensation THE HU are currently on the last stretch of their second-ever North American headlining tour which kicked off on September 1 and has included performances at several top-notch music festivals (ACL, Rocklahoma, Firefly, Outside Lands, Louder Than Life) plus select dates with Halestorm and Volbeat. As the electrifying act make their way to Canada, the band have been required to move venues for their sold-out October 26 show in Vancouver, B.C. from The Commodore Ballroom to The Orpheum due to limited capacity regulations put in place to combat the spread of covid. For current ticket holders, please retain your tickets and Ticketmaster will reach out directly with more information about the venue move.

The band has issued the following statement:

“Despite rules and regulations related to covid keeping the doors to the Commodore closed, we don’t want to let our Canadian fans down. We’re still coming to Vancouver! Join us at the beautiful Orpheum Theatre instead and let’s light it up.”

Full dates and tickets can be found here: https://www.thehuofficial.com/tour-1

THE HU’s live performance has won over fans–including actress and co-host of ABC-TV’s talk show ‘The View’ Whoopi Goldberg who attended their sold-out show at Irving Plaza in NYC (9/18)—as well as critics.

Here’s what some writers are saying of the band’s shows:

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“File this one under noise you didn’t think you needed. The seven-piece Mongolian band the Hu plays its guitars with bows and man buns, with backing ‘whoa’ chants and punishing drums. On Saturday at the Tito’s stage, they offer layered, loud rock epics built on classical Mongolian instrumentation. Truly, everything about these dudes rocks. By which I mean you’ll want to raise glasses and bark war chants after taking this set in.”
– Ramon Ramirez, AUSTIN 360 / AUSTIN STATESMAN, 10/3 (Austin City Limits)

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“This was my very first time seeing them in concert and it certainly won’t be the last. They absolutely destroyed it as they closed out the Renegade Stage on day three at ROK21.The Hu mix a wide variety of traditional Mongolian and non-traditional sting and percussion instruments along with influences and different genres for an unmistakable sound, unique unto themselves. The Hu really are their own genre of music. They have a mix of everything from rock, metal, folk and Mongolian throat singing. They draw from all kinds of influences and genres, when it all comes together it’s incredible!”
– Critter, Z94, Rocklahoma, 9/6/21

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“If you don’t already know you are a Hunnu Rock fan, The HU will seal the deal.”
– Carrianne Stoker-Postier, Digital Beat Magazine, 9/11/21 (Asheville, NC)

 

“Buttressed by guitar, bass, and a pair of percussionists, the core quartet aligned across the stage front in a wall of top knots and truncheon tempos. Recall, if you will, the talkbox intro to Bon Jovi’s ‘Livin’ on a Prayer’ and elongate it across T. Rex/Gary Glitter downstrokes as Tsendbaatar exhorts, growls, and drops into a death metal croak. Meanwhile, Austin can’t gawk and stomp along enough.”
– Raoul Hernandez,
AUSTIN CHRONICLE, 10/3 (Austin City Limits)

A group of people posing for a photo Description automatically generated with medium confidenceDOWNLOAD PHOTO
Credit: Enkhbat Nyamkhishig

Founded in 2016 in Ulaanbaatar, Mongolia, THE HU are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing.

Their debut album, THE GEREG (Better Noise), debuted at #1 on the World Album and Top New Artist Charts and its singles have accumulated over 250 million combined streams and video views to date. Due to their global success, THE HU were heralded as Cultural Envoy of Mongolia by the Minister of Foreign Affairs of Mongolia and have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life.

THE HU were recently included as part of the track listing for Metallica’s Special 30th Anniversary ‘Black Album’ Reissue Covers Project, The Metallica Blacklist, on which they covered the iconic group’s song “Through the Never,released on September 10. The band had previously shared a cover of Metallica’sSad But True,which received over 9 million views on YouTube and was acknowledged by Metallica themselves on their social media accounts. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

Connect with THE HU
Website | Instagram | Twitter | YouTube | TikTok

ABOUT BETTER NOISE MUSIC

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Mötley Crüe, Five Finger Death Punch, Escape The Fate, AWOLNATION, All Good Things, From Ashes To New, Asking Alexandria, Cory Marks, Papa Roach, Bad Wolves, Nothing More, and The Hu. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney.

Connect With BETTER NOISE
Website | Twitter | Facebook | IG | YouTube

Previous press releases can be found here: sropr.com/portfolio/thehu

###

For press inquiries, please contact:
SRO PR
Kelly Walsh / kwalsh@sropr.com
Mitch Schneider / mschneider@sropr.com

Better Noise Music
Jimmy Harney – jimmy@betternoise.com
Eliana Nunez – Eliana@betternoise.com


THE HU Roared Into NYC For A Sold-Out Show At Irving Plaza In Front Of An Audience Of Devotees Including Whoopi Goldberg

DT: SEPTEMBER 21, 2021

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

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GLOBALLY ACCLAIMED
MONGOLIAN ROCK SENSATION
THE HU
ROARED INTO NYC FOR SOLD-OUT SHOW AT IRVING PLAZA
IN FRONT OF AN AUDIENCE THAT INCLUDED
WHOOPI GOLDBERG,
ACTRESS AND CO-HOST OF ABC TV’S “THE VIEW”

A group of people posing for a photo

Description automatically generatedTHE HU with Whoopi Goldberg
Photo Credit: Tuga Namgur

As part of their buzzed-about North American headlining tour, “The Hun Tour,” globally acclaimed Mongolian rock sensation THE HU roared into NYC for a sold-out show at Irving Plaza (9/18) in front of an audience of devotees including Whoopi Goldberg, actress and co-host of ABC-TV’s long-running hit talk show “The View.” Whoopi also came backstage to hang with the guys and express her deep admiration for them.

Known for their electrifying performances, THE HU will be on the road through October 31 with upcoming sold-out shows in Los Angeles, Seattle, Denver, Minneapolis and Flint (recent gigs in New York, Baltimore and Munhall, PA were sold out). Tickets are going fast for the remaining shows and can be purchased at https://www.thehuofficial.com/tour-1.

Read an exclusive Q&A here with THE HU as they talk about returning to the stage for the first time since the start of the pandemic and their experience dealing with its repercussions from a global standpoint. The band also discusses their excitement on reuniting with Lzzy Hale; being included as part of Metallica’s 30th anniversary reissue project; and the creation of new music.

Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, comprised of producer Dashka along with members Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019‘s THE GEREG, was released via BETTER NOISE MUSIC and debuted at #1 on the World Album and Top New Artist charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, THE HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They’ve quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. Most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True” (as part of Better Noise’s “15 Years of Rock” series), which Metallica themselves acknowledged on their social media accounts and enlisted them to be part of their upcoming Special 30th Anniversary ‘Black Album’ Reissue Covers Project, with a cover of the iconic song “Through The Never.” The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

Readying their next chapter as a global force, THE HU are finishing their highly anticipated sophomore album, which was recorded in their homeland during quarantine. The project is expected to be released in early 2022 via BETTER NOISE MUSIC.

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Credit: Enkhbat Nyamkhishig

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Connect with The HU
Website | Instagram | Twitter | YouTube | TikTok

ABOUT BETTER NOISE MUSIC

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Mötley Crüe, Five Finger Death Punch, Escape The Fate, AWOLNATION, Atlas Genius, Papa Roach, Bad Wolves, Nothing More, and The Hu. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney.

CONNECT WITH BETTER NOISE
Website | Twitter | Facebook | IG | YouTube

###

For press inquiries, please contact:

SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

Better Noise Music
Jimmy Harney – jimmy@betternoise.com
Eliana Nunez – Eliana@betternoise.com

 


Mongolian Rock Band THE HU Share Details on Upcoming N. American Headlining Tour & New Music in Exclusive Q&A

DT: SEPTEMBER 1, 2021

FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR

 

Logo, company name Description automatically generated

GLOBALLY ACCLAIMED
MONGOLIAN ROCK SENSATION
THE HU

SHARE DETAILS ON UPCOMING RETURN TO NORTH AMERICA & NEW MUSIC
IN EXCLUSIVE Q&A

BAND TO BE FEATURED ON METALLICA’S 30TH ANNIVERSARY ‘BLACK ALBUM’ REISSUE COVERS PROJECT, ‘THE METALLICA BLACKLIST’

Globally acclaimed Mongolian rock sensation THE HU are excited to return to audiences across North America this fall on their upcoming headlining tour, “The Hun Tour,” with special guests The Haunt from September 7 to October 31. With five sold-out shows to date (NYC, Los Angeles, Seattle, Denver and Flint), tickets are going fast and can be purchased while available at https://www.thehuofficial.com/tour-1.

Before the headline shows begin, THE HU will make their way stateside on September 1 for shows supporting Halestorm, whose frontwoman Lzzy Hale was featured on the empowering track “Song of Women,” included on the deluxe edition of THE HU’s #1 debut album THE GEREG. During the run, THE HU will also perform at several of the U.S.’s most high-profile music festivals including Austin City Limits, Outside Lands, Rocklahoma, Inkcarceration, Louder Than Life and more as well as appear alongside Danish rockers Volbeat for a few select dates.

Read an exclusive Q&A with THE HU below as they talk about returning to the stage for the first time since the start of the pandemic and their experience dealing with its repercussions from a global standpoint. The band also discusses their excitement on reuniting with Lzzy Hale; being included as part of Metallica’s 30th anniversary reissue project; and the creation of new music.

Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, comprised of producer Dashka along with members Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019‘s THE GEREG, was released via BETTER NOISE MUSIC and debuted at #1 on the World Album and Top New Artist charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, THE HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They’ve quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. Most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True” (as part of Better Noise’s “15 Years of Rock” series), which Metallica themselves acknowledged on their social media accounts and enlisted them to be part of their upcoming Special 30th Anniversary ‘Black Album’ Reissue Covers Project, with a cover of the iconic song “Through The Never.” The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

Readying their next chapter as a global force, THE HU are finishing their highly anticipated sophomore album, which was recorded in their homeland during quarantine. The project is expected to be released in early 2022 via BETTER NOISE MUSIC.

A group of people posing for a photo Description automatically generated with medium confidenceDOWNLOAD PHOTO
Credit: Enkhbat Nyamkhishig

 

10 QUESTIONS w/THE HU

–What do you think will be going through your minds when the band step onstage September 1 in Lewiston, New York since it will be your first time in front of an audience in a long time due to Covid?

A: We are so excited and we’ll be delighted to be on the stage again. The stage is the place where we live, love and express our messages and feelings. Not being able to perform due to COV-19 reminded us how important this is in our lives.

–What has THE HU missed most about touring?

A: Connecting with our fans through our music is something we missed the most. Of course, there are other parts we missed including having a great time with our entire crew and seeing new places.

–In the months ahead, the band has its North American headlining tour, festival appearances plus shows with Halestorm. THE HU’s collaboration with Lzzy Hale of Halestorm on a new version of “Song of Women” on the deluxe edition of ‘The Gereg’ in 2020 was bold and moving. Can you talk about Lzzy’s contributions vocally and lyrically?

A: Lzzy is an incredibly talented singer, musician and songwriter. She brought a whole other level of dynamics to “Song of Women.” The lyrics that she wrote for this English version are absolutely beautiful and they complement the message of the original version. The first time we heard her vocal recording, it gave us goose bumps. Her sincerity in singing is off the hook.

–On the upcoming tour, THE HU will preview songs from the upcoming album. What can you tell us for now about these new songs and the album?

A: Yes, we will perform several new songs from the upcoming album. We’re highly anticipating sharing these songs because we have worked very hard to make them amazing for our fans. The recording part of the second album is done and now it’s in process of mixing and mastering.

— Does the band have any rituals before hitting the stage?

A: Yes, we do. A few minutes before going on the stage we circle around and chant together just like our ancestors.

 

–Can you talk about the challenge of performing at festivals where audiences are a mix of your fans plus folks who may not have heard of the band?

A: We don’t see it as a challenge but rather an opportunity. We believe in our music and message therein. We welcome new folks to come and listen to our music and hope they leave as new fans of the band.

–How does THE HU stay positive in such a volatile world given the pandemic, wars, polarizing political views, dramatic weather events and more?

A: As human beings, we’re stronger when we’re united together as we face any adversity. We believe that everyone has a warrior in them. Through our music we want to wake up those inner warriors in each of us so that you can face your fears and overcome them. Also believing in a bright future and accepting others regardless of their race, age, and political views make us stay positive.

–As Mongolians, do you feel you may view the world differently than, say, Americans and if so, how?

A: At the end of the day, we all are human being whether you’re from America or Mongolia. We have more things in common than one might think. For example, we grew up in Mongolia listening to American rock bands just like American kids. We love touring here and meeting with our idols, some of whom we have been fortunate enough to collaborate with.

–THE HU ended its last tour in Australia and were in fact stuck there as the country locked down at the start of the pandemic in early 2020. What was that experience like and how did you make the best of it?

A: Because of the COV-19 restrictions, we needed to stay in Sydney, Australia for about two months in early 2020. Of course, we wanted to return to Mongolia and our families, but it was impossible due to border lockdowns. During that time, we worked on our second album recording and making some episodes of “HU’s in the Kitchen?” We love Australia and would love to go back there to perform again.

–Music fans have really embraced THE HU’s cover of Metallica’s “Sad But True” on Better Noise’s “15 Years of Rock” series. And now you’re offering THE HU’s interpretation of Metallica’s “Through The Never” on the upcoming Metallica Special 30th Anniversary ‘Black Album’ Reissue Covers Project. Can you talk about the influence of Metallica on THE HU?

A: Like millions of people around the world, Metallica has been a huge influence and inspiration for us as music fans and musicians. We admire their 40 years of relentless touring and the timeless, unique music they have created. It is a great honor to show them our respect and gratitude by recording our versions of their incredible songs. We are honored and grateful to be included in the Blacklist.

###

Connect with The HU
Website | Instagram | Twitter | YouTube | TikTok

ABOUT BETTER NOISE MUSIC

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Mötley Crüe, Five Finger Death Punch, Escape The Fate, AWOLNATION, Atlas Genius, Papa Roach, Bad Wolves, Nothing More, and The Hu. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney.

CONNECT WITH BETTER NOISE
Website | Twitter | Facebook | IG | YouTube

###

For press inquiries and/or show review requests, please contact:

SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com

Better Noise Music
Jimmy Harney – jimmy@betternoise.com
Eliana Nunez – Eliana@betternoise.com


Mongolian Rock Sensation THE HU Announce 2020 U.S. Tour and Festival Dates

 

DT:      FEBRUARY 5, 2020
 
FM:     KELLY WALSH / MITCH SCHNEIDER
 
FOLLOWING THEIR MASSIVE GLOBAL DEBUT IN 2019,
THE HU ANNOUNCES NEW U.S. FESTIVAL AND HEADLINE DATES STARTING APRIL 10TH AT COACHELLA
MONGOLIAN ROCK SENSATION’S CURRENT SINGLE
“YUVE YUVE YU (FEAT. FROM ASHES TO NEW)” IS CURRENTLY
#8 ON THE ACTIVE ROCK CHARTS
 

 

Mongolian rock sensation THE HU–who ended 2019 with a 75% sold-out North American tour in support of their debut album, THE GEREG (Better Noise Music)–has announced a new U.S. headlining tour. Starting on April 10 at Coachella in Indio, CA, the tour will take them through May 24 in Dallas, TX. This will follow the band’s current sold-out European/UK run.

 

 
“We’re so excited by the reaction to our performances and tours everywhere. Our fans are the best and we are humbled by their overwhelming support.   We can’t wait to return to the USA and perform at Coachella and so many other great festivals and venues.” – The Hu
                                       
THE HU’s current single “Yuve Yuve Yu (feat. From Ashes To New)” is currently at #8 and rising on the Active Rock Charts. The success of the single is a ‘win’ for diversity in the Rock genre as a whole, with lyrics primarily in Mongolian.
 
THE HU has been making waves across the globe with many sold-out shows and festival appearances presenting their signature brand of “hunnu rock“–a one-of-a-kind mixture of Western rock music combined with traditional Mongolian instrumentation and throat-singing sung in their native language.
 
The impact they made in 2019 worldwide is also evident in the critical acclaim and year-end best-of lists that THE GEREG appeared on. Loudwire listed THE GEREG among its Top Albums of 2019 and Revolver Magazine included the band’s video for “The Great Chinggis Khaan” among their Top 10 of the year. In the UK THE GEREG placed among Top Albums of 2019 in Classic Rock and Metal Hammer magazines.
 
“With so bracing a combination of sights and sounds, the Hu have been forging a highly improbable connection between the complexities of traditional Mongolian music and the 10-ton force of western metal,” wrote Jim Farber in The Guardian (10/22/19).
 
THE HU’s return to the U.S.:
DATE
CITY
VENUE
SUPPORT
Fri-Apr-10-20
Indio, CA
Coachella
 N/A
Sat-Apr-11-20
Bakersfield, CA
The Well
King Nun
Sun-Apr-12-20
Fresno, CA
Strummer’s
King Nun
Tue-Apr-14-20
Albuquerque, NM
Sunshine Theater
King Nun
Wed-Apr-15-20
Tucson, AZ
Rialto
King Nun
Fri-Apr-17-20
Indio, CA
Coachella
 N/A
Sun-Apr-19-20
Denver, CO
Ogden Theatre
King Nun
Mon-Apr-20-20
Boulder, CO
The Boulder Theatre
King Nun
Wed-Apr-22-20
Kansas City, MO
The Truman
King Nun
Thu-Apr-23-20
Minneapolis, MN
The Fillmore Minneapolis
King Nun
Fri-Apr-24-20
Milwaukee, WI
The Rave
King Nun
Sun-Apr-26-20
Detroit, MI
Majestic Theatre
King Nun
Mon-Apr-27-20
Angola, IN
The Eclectic Room
King Nun
Tue-Apr-28-20
Indianapolis, IN
Deluxe @ Old National Centre
King Nun
Wed-Apr-29-20
Nashville, TN
Cannery Ballroom
King Nun
Fri-May-01-20
Concord, NC
Epicenter
N/A
Sun-May-03-20
Atlanta, GA
Masquerade – Heaven Stage
King Nun
Tue-May-05-20
New Orleans, LA
The Joy Theatre
Des Rocs
Wed-May-06-20
Pensacola, FL
Vinyl Music Hall
Des Rocs
Sat-May-09-20
Daytona Beach, FL
Welcome to Rockville
N/A
Sun-May-10-20
Birmingham, AL
Iron City
Des Rocs
Thu-May-14-20
Silver Spring, MD
The Fillmore Silver Spring
Des Rocs
Fri-May-15-20
Norfolk, VA
The Norva
Des Rocs
Sat-May-16-20
Camden, NJ
MMR*B*Q Radio Show @ BB&T Pavilion
N/A
Sun-May-17-20
Columbus, OH
Sonic Temple
N/A
Tue-May-19-20
Louisville, KY
Mercury Ballroom
N/A
Wed-May-20-20
Lexington, KY
Manchester Music Hall
N/A
Thu-May-21-20
Memphis, TN
Growlers
N/A
Fri-May-22-20
Pryor, OK
Rocklahoma Festival
N/A
Sun-May-24-20
Dallas, TX
KEGL-FM Radio Show @ Dos Equis Pavilion
N/A
 
For more information on THE HU, visit:
Previous press releases for THE HU can be found here: http://sropr.com/portfolio/thehu/

 

ABOUT BETTER NOISE MUSIC:

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, AWOLNATION, Mötley Crüe, Atlas Genius, Papa Roach, Bad Wolves, Nothing More and The Hu. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, Nashville, London, Berlin, Toronto and Sydney. https://betternoise.com/

 

###

FOR PRESS INQUIRIES, PLEASE CONTACT:

SRO PR (formerly MSO)
818.380.0400
Kelly Walsh / kwalsh@sropr.com
Mitch Schneider / mschneider@sropr.com
 
Better Noise Music
212-334-3160
Jamie Roberts / jamie@betternoise.com

 


THE HU’s new song “Sugaan Essena” is featured in EA’s ‘Star Wars Jedi: Fallen Order’

 
 

 

DT:      DECEMBER 3, 2019
 
FM:     KELLY WALSH/MITCH SCHNEIDER
 
 
 
THE HU’s NEW SONG “SUGAAN ESSENA”
IS FEATURED IN NEW
EA ‘STAR WARS’ VIDEO GAME:

‘STAR WARS JEDI: FALLEN ORDER’

MONGOLIAN ROCKERS CONTINUE ON FIRST-EVER HEADLINING

NORTH AMERICAN TOUR
WITH 37 SOLD-OUT SHOWS SO FAR
 
BAND’S SINGLE “YUVE YUVE YU” FEATURING
DANNY CASE OF FROM ASHES TO NEW
IS NOW #22 ON THE MAINSTREAM ACTIVE ROCK CHARTS
 

Credit: Brian Down

 

 
Coming off their recent sold-out New York City show (November 17) at Bowery Ballroom on their first-ever headlining North American tour, Mongolian rock sensation THE HU are excited to share a new song “Sugaan Essena.” It’s featured on the new EA video game “Star Wars Jedi: Fallen Order.” The game hit stores November 15, while “Sugaan Essena” will be released as a digital single later this year. Find out more about the game and order it here: https://www.ea.com/games/starwars/jedi-fallen-order
 
The band will continue their triumphant three-month tour through December 10th when they’ll play a second Los Angeles show at The Fonda Theatre (the first L.A. show this past October at the Teragram Ballroom was a sell-out). So far, the band has sold out 37 North American shows and performed at such festivals as Riot Fest (Chicago), Aftershock Festival (Sacramento) and Las Rageous (Las Vegas).
 
Among the band’s biggest new fans is Sir Elton John. When he recently interviewed the band on his ‘Rocket Hours’ Beats 1 radio show, Elton gave them massive praise by stating: “I’m such a fan of your album [The Gereg], and I want to congratulate you on being one of the freshest most original bands that I’ve heard in many many years.”
 

Formed in 2016 in Ulaanbaatar, Mongolia, THE HU achieved global recognition with three powerful videos that have amassed over 45 million views to date–“Wolf Totem,” “Yuve Yuve Yu” and The Great Chingiss Khan“–showcasing their one-of-a-kind style of ‘hunnu rock’-a combination of American heavy rock played with traditional Mongolian instrumentation such as the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and guttural throat singing in their native language.

Their debut album THE GEREG was released on September 13 via Better Noise Music and landed on several Top Ten charts in the U.S., Canada, UK and Australia, and Top 20 charts in Germany and Sweden.


THE HU have recently made their way onto the Mainstream Active Rock charts-positioned at #22 this week–with the reinvigorated release of their viral track “Yuve Yuve Yu” featuring guest vocals from Danny Case of From Ashes To New.
Listen to a stream here https://thehu.ffm.to/fatn. Further singles with guest vocals will be announced shortly including Lzzy Hale (Halestorm) on “Song of Women.
 
Here’s some critical praise for The HU‘s electrifying performances:
 
 
“The Hu had everyone pumping their fists and chanting “HU! HU! HU! HU! HU!” in between almost every song, and their music – which is not the kind of thing you hear every day in America – was genuinely awesome. Don’t mistake The Hu for a novelty act or anything; they are just a great band in general.”
–Andrew Sacher, Brooklyn Vegan, 9/15/19
 
 
“With so bracing a combination of sights and sounds, the Hu have been forging a highly improbable connection between the complexities of traditional Mongolian music and the 10-ton force of western metal.”
–Jim Farber, The Guardian, 10/22/19
 
 
“The sound is a rumbling, raga-like trance music supplemented by booming tribal beats that veers from a country hoe-down to snippets of Led Zeppelin, Metallica and even the buzzing drone of the Velvet Underground, all delivered in native Mongolian lyrics…The HU pay tribute to their warrior roots on ‘The Great Chinggis Khaan,’ but also demonstrate a more politically correct side with the ‘Song of Women,’ from The Gereg, which is a diplomatic passport used by Mongolian nobles and officials during the 13th century…The tribal stomp cuts through all language and cultural barriers, joining this far-off exotic location and downtown L.A. in a bond of shared humanity, which makes sense because The HU call their music ‘hunnu rock,’ the Mongolian root word for ‘human,’ and a derivation on the ancient Huns.”
–Roy Trakin, Pollstar, 10/15/19 
 
 
 
For more information on THE HU, visit:
 
SRO PR ASSETS:www.msopr.com/the-hu
 
 
THE HU’s remaining North American tour dates are as follows:
 
Wednesday, December 4, 2019
Ventura, CA
The Majestic Ventura Theatre
Thursday, December 5, 2019
Santa Ana, CA
The Observatory OC
Friday, December 6, 2019
Pomona, CA
Glass House
Saturday, December 7, 2019
Las Vegas, NV
Brooklyn Bowl
Monday, December 9, 2019
Oakland, CA
The New Parish (SOLD OUT)
Tuesday, December 10, 2019
Los Angeles, CA
The Fonda
 
 
###

For press information, please contact:
SRO PR (formerly MSO)
818.380.0400
Kelly Walsh / kwalsh@sropr.com
Mitch Schneider / mschneider@sropr.com
 
 
Better Noise Music
212-334-3160
Jamie Roberts / jamie@betternoise.com
 

 


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