THE HU Reveal New Single & Video “This Is Mongol” Ahead Of Sophomore Album Due This Summer via Better Noise Music
DT: MAY 13, 2022
FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR
CRITICALLY CELEBRATED MONGOLIAN ROCK BAND
PREMIERE A NEW SINGLE, “THIS IS MONGOL,”
AND VIDEO, AHEAD OF THEIR HIGHLY ANTICIPATED SOPHOMORE ALBUM EXPECTED THIS SUMMER
DOWNLOAD ARTWORK | DOWNLOAD PHOTO
Photo Credit: Enkhbat Nyamkhishig
Further Details on the The HU’s Highly Anticipated Second Studio Album to be Revealed in the Coming Weeks via Band’s Social Media Channels
Band Continuing to Headline Shows This Spring on The Black Thunder Tour
Today, acclaimed Mongolian rock band THE HU released a new single called “This Is Mongol” ahead of their second official studio album set for release later this summer via Better Noise Music. With “This Is Mongol,” as with all of their music, THE HU connects the world to Mongolian culture and its unique core values of natural preservation and spiritual connection with the earth. These core values are on full display in the new, epic official video for “This is Mongol,” also released today. The deeply meaningful lyrics uplift the Mongol people, as the band wishes for prosperity and peace among all. Previously debuting at #1 on the World Album and Top New Artist charts with their 2019 debut album THE GEREG, the band is excited to start dropping new music for fans. Currently on their Black Thunder Tour this spring, THE HU also recently played at Coachella, earning an array of critical acclaim. They will also join Five Finger Death Punch and Megadeath on tour later this summer. Full list of dates below. To stream, download and catch the stunning video for “This Is Mongol,” click HERE.
Speaking about the video, singer and tumur hhuur player Jaya said, “We shot in the Mojave Desert, Nevada and the environment reminded us of Gobi Desert in Mongolia. We enjoyed shooting the video, which happened during our tour and gave us a little break to reminisce about home. The song perfectly matched the environment we made the video in. It was one of the best memories we created as a band and it was special because our producer Dashka was with us to oversee the whole process.”
Enkush, who also sings and plays the morin khuur, shared his thoughts on their tour dates with Five Finger Death Punch and Megadeth, “We grew up listening to Megadeth and can’t express how much they have inspired and motivated us to do what we love every day, so you can only imagine our excitement for our next tour with them. Everybody knows Megadeth is one of the four biggest trailblazers in thrash metal and to be performing with a modern band such as FFDP is truly going to be legendary. Although it will be our first time performing with them, we will bring our A-game on this tour.”
Thrilled to be sharing more of their Mongolian roots, producer Dashka said, “Creating this song meant so much to me. We are announcing our arrival through music and specifically through this song. In these uncertain times, I hope we are bringing positivity, empowerment and strength to fight for better days.”
In celebration of their new single and upcoming album, THE HU also released an official music video directed by John Connor Hammond. The visual is set in the Mojave Desert and showcases the band energetically performing their inspiring new single “This Is Mongol.”
Over the last several months, the band has been recording new material in their homeland of Mongolia and shared an update from the studio with fans on their YouTube channel HERE. While on their current headlining tour, the band has been teasing the new music from their much-awaited sophomore album, out late this summer. The tour continues tonight, May 13, in Portland, ME and will see the band journey across the southern U.S. throughout May 29 landing in Dallas, TX before ending in Mexico City, MX on May 31. For more information on The Black Thunder Tour, visit https://www.thehuofficial.com/tour-1.
On the morin khuur and serving as a vocalist, Gala talked about their recording process, “Our second album was recorded during Covid lockdown, where we used the time to put our best effort and astounding amount of energy to focus on the work. Therefore, it is our hope to present our listeners with unique songs that have their own characteristics.”
Temka, who plays the tovshurr and sings background vocals, also spoke about their upcoming album, “The new album has great quality, composition, melody and overall it is sensational. The lyrics that Dashka wrote consist of our traditional values, virtues and wisdom of our ancestors. Our fans can expect to hear and feel the messages we try to deliver through our songs, such as love and respect for parental love, the importance of sustainability and cultural heritage. We can’t wait for our fans to listen and enjoy our second album and are excited to be performing for fans whom we have yet to meet. We will see you very soon and send our regards to our fans all over the world!”
Soon after, THE HU will continue their trek across North America, as they head out on tour with Megadeth, Five Finger Death Punch, and Fire From The Gods. The tour, presented by Live Nation, will kick off in Portland, Oregon on August 19th and span over 30 dates, closing out on October 15 in Salt Lake City, Utah. Concertgoers are promised an intense multi-faceted night of heavy rock music. Tickets are on sale now HERE.
Most recently, the band headlined a tour last fall through North America after joining Halestorm’s headlining tour, reuniting with frontwoman Lzzy Hale, their special guest on “Song of Women” from their #1-charting debut album THE GEREG. In addition to those tours, THE HU also performed a slew of high-profile festival dates including Austin City Limits, Outside Lands, Rocklahoma, Inkcarceration and more. Those dates coincided with THE HU’s appearance on Metallica’s Special 30th Anniversary ‘Black Album’ Reissue Covers Project, for which they covered the legendary band’s “Through the Never.” They appeared on the track listing alongside some of the biggest names in music – Elton John, Miley Cyrus, Yo-Yo Ma, St. Vincent, Phoebe Bridgers, J Balvin with the Neptunes, Weezer, and many more – who offered their own renditions of Metallica’s songs that originally appeared on the iconic LP.
The band is excited to share more news on new music and further touring in the coming weeks on their social media channels and encourage everyone to give them a follow so they don’t miss out on anything: Website, Instagram, Twitter, YouTube, TikTok.
The HU Upcoming Tour Dates:
May 13 – Portland, ME – State Theater
May 14 – Albany, NY – Empire Live
May 16 – Washington, DC – Warner Theater
May 17 – Norfolk, VA – The NorVa
May 19 – Charlotte, NC – The Fillmore
May 20 – Raleigh, NC – The Ritz
May 21 – Charleston, SC – Music Farm
May 22 – Daytona Beach, FL – Welcome to Rockville
May 25 – Birmingham, AL – Iron City
May 26 – Little Rock, AR – Little Rock Music Hall
May 27 – Oklahoma City, OK – Tower Theater
May 28 – The Woodlands, TX – The Cynthia Woods Mitchell Pavilion (Buzzfest)
May 29 – Dallas, TX – Dos Equis Pavilion
May 31 – Mexico City, MEX – Lunario
Aug 19 – Portland, OR – RV Inn Style Resorts Amphitheater
Aug 20 – Auburn, WA – White River Amphitheater
Aug 23 – Mountain View, CA – Shoreline Amphitheater
Aug 24 – Irvine, CA – FivePoint Amphitheater
Aug 26 – Phoenix, AZ – Ak-Chin Pavilion
Aug 27 – Albuquerque, NM – Isleta Amphitheater
Aug 30 – Dallas, TX – Dos Equis Pavilion
Sep 1 – Del Valle, TX – Germania Insurance Amphitheater
Sep 2 – Houston, TX –The Cynthia Woods Mitchell Pavilion presented by Huntsman
Sep 6 – Charlotte, NC – PNC Music Pavilion
Sep 7 – Raleigh, NC – Coastal Credit Union Music Park at Walnut Creek
Sep 9 – Virginia Beach, VA – Veterans United Home Loans Amphitheater at Virginia Beach
Sep 10 – Bristow, VA – Jiffy Lube Live
Sep 12 – Wantagh, NY – Northwell Health at Jones Beach Theater
Sep 14 – Holmdel, NJ – PNC Bank Arts Center
Sep 15 – Camden, NJ – Waterfront Music Pavilion
Sep 17 – Bangor, ME – Maine Savings Amphitheater
Sep 18 – Mansfield, MA – Xfinity Center
Sep 20 – Syracuse, NY – St. Joseph’s Health Amphitheater at Lakeview
Sep 21 – Pittsburgh, PA – The Pavilion at Star Lake**
Sep 23 – Scranton, PA – Pavilion at Montage Mountain
Sep 24 – Hershey, PA – Hersheypark Stadium
Sep 27 – Darien Center, NY – Darien Lake Amphitheater**
Sep 28 –Cincinnati, OH – Riverbend Music Center
Sep 30 – Tinley Park, IL – Hollywood Casino Amphitheater
Oct 1 – Noblesville, IN – Ruoff Music Center
Oct 4 – Cleveland, OH – Blossom Music Center
Oct 5 – Clarkston, MI – Pine Knob Music Theatre
Oct 7 – Milwaukee, WI – American Family Insurance Amphitheater – Summerfest Grounds
Oct 8 – St. Louis, MO – Hollywood Casino Amphitheater
Oct 10 – Atlanta, GA – Ameris Bank Amphitheatre
Oct 12 – Rogers, AR – Walmart AMP
Oct 14 – Denver, CO – Ball Arena
Oct 15 – Salt Lake City, UT – USANA Amphitheater
**5FDP, The HU, and Fire From The Gods only
See full list of the band’s upcoming live shows and ticket information at https://www.thehuofficial.com/tour-1.
About The HU
In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of The HU. Founded in 2016 in Ulaanbaatar, Mongolia, The HU, Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, “Yuve Yuve” and “Wolf Totem,” were produced by the band’s producer Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”
Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.
Proving their global appeal, The HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021 alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.
Readying their next chapter as a global force, The HU are putting the finishing touches on their highly anticipated sophomore album, which is due for a global release later this year from Better Noise Music. The Hu will tour with Five Finger Death Punch and Megadeth starting August 19th 2022.
Connect with The HU
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ABOUT BETTER NOISE MUSIC
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, The HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.
In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Label for the year.
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