DT: February 15, 2021

 

THE HU
ANNOUNCE NORTH AMERICAN “BLACK THUNDER TOUR” DATES, KICKING OFF WITH THEIR SET AT COACHELLA IN APRIL
AND SHARE NEW Q&A

BAND’S HIGHLY ANTICIPATED SECOND STUDIO ALBUM SET FOR 2022 RELEASE, FURTHER DETAILS TO BE REVEALED IN THE COMING WEEKS VIA BAND’S SOCIAL MEDIA CHANNELS

Credit: Enkhbat Nyamkhishig

Critically celebrated Mongolian rock band THE HU is set to head out on tour this spring. Today, they announced their “Black Thunder Tour” with a series of headlining dates, beginning in San Diego, CA on April 16 and ending in Mexico City, MX on May 31. The tour, which the band talks about in a new Q&A below, will continue the live music celebrations that the band is set to kick off during their Coachella sets on Friday, April 15 for the first weekend of the musical festival and on Friday, April 22 for the second. Fans will be able to purchase tickets for the tour starting tomorrow, Wednesday February 16, for the fan presale, Thursday, February 17, for the local presale, and Friday, February 18 for the general on sale. All ticket sale times begin at 10AM local time. For more information on “The Black Thunder Tour,” visit https://www.thehuofficial.com/tour-1.

The tour will continue to tease new music from THE HU’s highly anticipated sophomore album, due later this year from Better Noise Music. The album was recorded in their homeland of Mongolia over the last several months, during which, the group gave an update from the studio to fans via their YouTube channel HERE. Fans can also expect special previews of the project with live performances of new songs that the group originally premiered on their North American 2021 tour. See a new Q&A with THE HU discussing the album and touring below.

This past fall, THE HU headlined a tour through North America after joining Halestorm’s headlining tour, where they reunited with frontwoman Lzzy Hale, their special guest on “Song of Women” from their #1-charting debut album THE GEREG. In addition to those tours, THE HU also performed a slew of high-profile festival dates including Austin City Limits, Outside Lands, Rocklahoma, Inkcarceration and more, with the Austin-American Statesman giving a rave review for their ACL set, writing, “File this one under noise you didn’t think you needed. The eight-piece Mongolian band the Hu plays its guitars with bows and man buns, with backing “whoa” chants and punishing drums…It’s music built on tradition with an eye on the past.”

Those dates coincided with THE HU’s appearance on Metallica’s Special 30th Anniversary ‘Black Album’ Reissue Covers Project, for which they covered the legendary band’s “Through the Never.” They appeared on the track listing alongside some of the biggest names in music – Elton John, Miley Cyrus, Yo-Yo Ma, St. Vincent, Phoebe Bridgers, J Balvin with the Neptunes, Weezer, and many more – who offered their own renditions of Metallica’s songs that originally appeared on the iconic LP.

The band is excited to share more news on new music and further touring in the coming weeks on their social media channels and encourage everyone to give them a follow so they don’t miss out on anything: Website, Instagram, Twitter, YouTube, TikTok

The HU Headlining Tour Dates:
April 15 – Indio, CA – Coachella
April 16 – San Diego, CA – Humphreys by the Bay
April 17 – Las Vegas, NV – Brooklyn Bowl
April 19 – Tucson, AZ – Rialto Theatre
April 21 – Phoenix, AZ – The Van Buren
April 22 – Indio, CA – Coachella
April 23 – Monterey, CA – Golden State Theatre
April 25 – Portland, OR – Roseland Theater
April 26 – Bend, OR – Midtown Ballroom
April 28 – Spokane, WA – Knitting Factory
April 29 – Missoula, MT – The Wilma
April 30 – Bozeman, MT – The ELM
May 02 – Fargo, ND – Sanctuary Events Center
May 03 – Lincoln, NE – Bourbon Theatre
May 04 – Kansas City, MO – The Truman
May 06 – Detroit, MI – St. Andrews Hall
May 07 – Bloomington, IL – Castle Theatre
May 08 – Columbus, OH – Newport Music Hall
May 09 – Nashville, TN – Cannery Ballroom
May 11 – Louisville, KY – Mercury Ballroom
May 13 – Portland, ME – State Theatre
May 14 – Albany, NY – Empire Live
May 16 – Washington, DC – Warner Theatre
May 17 – Norfolk, VA – The NorVa
May 19 – Charlotte, NC – The Fillmore
May 20 – Raleigh, NC – The Ritz
May 21 – Charleston, SC – Music Farm
May 22 – Daytona Beach, FL – Welcome to Rockville
May 25 – Birmingham, AL – Iron City
May 26 – Little Rock, AR – Little Rock Music Hall
May 27 – Oklahoma City, OK – Tower Theatre
May 28 – The Woodlands, TX – The Cynthia Woods Mitchell Pavilion (Buzzfest)
May 29 – Dallas, TX – Dos Equis Pavilion (BFD 22)
May 31 – Mexico City, MEX – Lunario

See full list of the band’s upcoming live shows and ticket information at https://www.thehuofficial.com/tour-1

Q&A WITH THE HU

Can you tell us which songs from the upcoming album will be performed on the “Black Thunder” tour, why you’re excited to play them and how they represent a new chapter for THE HU?

THE HU: For the “Black Thunder” tour, we’re excited to be performing songs from our new album including “Mother Nature,” “Tatar Warrior” and “ShihiHutu.” We have been working hard on our second album and hope to have it ready soon. It will be focused on showing the unique qualities of the Hunnu Rock genre and consists of many new songs that reinforce the different aspects of it. So far we’ve been getting positive response from our fans and we can’t wait to perform all of our new songs for them.

–What inspired you to call the tour “Black Thunder”?

THE HU: We originated in Mongolia and through our music we try to make our fans feel the freedom and energy of the spirit of our vast land and high mountains. Likewise, the “Black Thunder” name is inspired by the unique scenery that can only be seen in Mongolia in which the thunder rumbles right before the rain in the high mountains, the number of clouds in the sky and the force of the lightning are heard, and seen many, many miles away We tried to communicate the energy and feeling you would get experiencing that and hence we named the tour “Black Thunder.”

A Coachella performance is a prestigious booking since the festival has always stood for musical integrity. Can you discuss what it feels like to be performing at Coachella for the first time in your career? Are there any other artists you’re excited to see performing on the day you play?

THE HU: It is such an honor to be part of Coachella. We’re more than thrilled to be included and it has always been our dream to be performing on that stage representing Mongolia for the first time. We feel that it’s a great opportunity to meet with many of our loyal fans and artists that we love. There are so many talented great artists playing on the day we perform and for the rest of the festival, and if we get a chance, we would love to see all of them.

–You’ve performed in many cities in North America. Can you tell us what it’s like to play for audiences here and how they might be different from ones in Europe?

THE HU: We’ve toured many cities and several continents and met with so many awesome people. Every place has its own characteristics that can be felt through their greetings, hand gestures and chants before, during and after the concerts. In that regard, we would say the biggest differences that we can recall would be the amount of people who would sing along and who’ve memorized the lyrics. Each continent has different accents on singing in Mongolian and we love all of our audiences and their uniqueness.

–What is your favorite part about touring North America? Do you guys ever have the time to explore cities on days off (restaurants, museums, etc.) and if so, what has that been like?

THE HU: Our favorite thing about touring in North America is visiting different places and meeting people. Not only do the restaurants and establishments differ, but each one of them has a unique style. On our days off, we’ve had a chance to taste the most amazing barbecue in Texas, Asian fusion mixed with Mexican spices and sushiritto, etc and explore around everywhere we go. Like their cuisine, Americans are always willing to go the extra mile to make people feel welcome and accepted–we’ve had many people guide us through their cities and towns.

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About The HU

In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of The HU. Founded in 2016 in Ulaanbaatar, Mongolia, The HU, comprised of producer Dashka along with members Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock.”

Their debut album, 2019 ‘s The Gereg, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.

Proving their global appeal, The HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s “Sad But True,” which Metallica themselves acknowledged on their social media accounts, seemingly giving the band their official seal of approval. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.

Readying their next chapter as a global force, The HU are putting the finishing touches on their highly anticipated sophomore album, which is due for a global release later this year from Better Noise Music. The project will include a selection of tracks that were premiered live on the band’s critically acclaimed North American tour at the end of 2021, coinciding with their appearance on Metallica’s 2021 retrospective covers album The Metallica Blacklist, alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The HU’s forthcoming 2022 headlining tour will kick off with a special set at Coachella this April.

Connect with The HU

Website | Instagram | Twitter | YouTube | TikTok

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ABOUT BETTER NOISE MUSIC

BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, The HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Paris, Toronto and Sydney.

In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Label for the year.

For information, visit: http://betternoise.com/

 

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