Symphonic Rock Artist IVA TORIC Announces Sophomore Album, Reveals Debut Single/Video “Wasting Water”
DT: SEPTEMBER 24, 2021
FM: KELLY WALSH, SRO PR
SYMPHONIC ROCK SINGER-SONGWRITER
ANNOUNCES SOPHOMORE ALBUM
DUE FALL 2022
REVEALS DEBUT SINGLE/MUSIC VIDEO
Hauntingly evocative symphonic rock singer-songwriter IVA TORIC spent the summer following the early days of the global pandemic writing material for her sophomore album DEAD RECKONING due in fall 2022. The record includes instrumentation from Gregg Cash (guitars, bass, arrangement) and Dylan Howard (drums) and was recorded with producer/engineer Jim Kaufman and assistant producer Ryan Molder, all of whom previously worked with IVA on her debut 2020 album The Devil’s Mark. Grammy Award-winning engineer Ted Jensen (Evanescence, Alice In Chains, Green Day) handled mastering duties.
IVA premiered DEAD RECKONING’s debut single “Wasting Water” with a resonant music video yesterday (September 23) via Ghost Cult Magazine. The video was recorded by Myles Erfuth and incorporates nature elements from the shooting location in Kernville, CA. “Wasting Water” is available now across all digital platforms HERE and its music video can be seen streaming below or directly via YouTube HERE.
“‘Wasting Water’ invokes the power of water to describe a deteriorating domestic relationship,” declares IVA. “I wanted to explore the reciprocal existence between humans and water–how it both nourishes us and destroys us, and how we both cherish and waste it. As we change the course of rivers and pollute groundwater, we simultaneously need water to survive. We try to control it, but it breaks free of our chains and causes mass destruction. It is profound to think how similar our relationship with water is to our relationships with each other, with time, and with life itself. My songwriting is about tapping into the collective human experience, so this song is both deeply personal and universal. As you listen, ask yourself ‘in what aspects of my life am I wasting water?’’
On the video for “Wasting Water,” IVA shares: “We shot the video in Kernville, California on the beautiful Kern River. We incorporated nature, snakes, flowing water, and sorcery into the video’s imagery and added a captivating emotional storyline. The result is both beautiful and unapologetically dark and sets the tone for my next release coming out in fall of 2022.”
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