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IVA TORIC Releases Debut Album ‘The Devil’s Mark’; Shares Emotionally Charged Music Video for “Goodbye”

DT: OCTOBER 30, 2020

FM: KELLY WALSH, SRO PR

IVA TORIC
RELEASES DEBUT ALBUM
‘THE DEVIL’S MARK’
AVAILABLE NOW DIGITALLY +/OR ON GATEFOLD 2LP VINYL

SHARES EMOTIONALLY CHARGED SINGLE/MUSIC VIDEO
GOODBYE
TO HELP ERASE STIGMA SURROUNDING MENTAL HEALTH CONDITIONS

 

Melodic doom rock singer-songwriter-artist IVA TORIC is excited to unleash her debut album The Devil’s Mark today, October 30. Produced by Jim Kaufman (Danny Worsnop, Them Evils), its 14 tracks combine doom-laden riffs and dark folk melodies with lyrical and visual nods to various aspects of modern paganism and witchcraft. Adjacent to the release—and just in time for Halloween—IVA has also issued an evocative music video for its fifth single, “Goodbye,” which visually reflects IVA’s lifelong struggle with mental health issues and depression. It was premiered yesterday, October 29, via FolkNRock who declared that the “thought-provoking piece perfectly balances the subject’s seriousness while giving a musically pleasant listening experience of angelic vocals and heavy soundscapes.” Watch it streaming below or on YouTube HERE.

“I was inspired to write this song after learning some heartbreaking details about the tragic suicide of a thirteen-year-old boy,” shares IVA. “We have a mental health crisis in the United States. There is still a stigma against mental health conditions and treatment is rarely affordable if it is available at all. I have personally been impacted by suicides of loved ones and have suffered with suicidal thoughts myself. This song is my reflection on this darkness.”

GOODBYE - Iva Toric

The Devil’s Mark is available now across all digital platforms HERE.
Limited copies of the album on 2LP gatefold vinyl are also available including bundle options with an exclusive branded t-shirt and a sticker featuring the cover artwork (seen above). Get yours now directly from IVA’s webstore at www.ivatoric.com/shop.

IVA unveiled the album’s debut single “Dark Side of Me” in January 2020 with an exclusive music video premiere via KERRANG! who lauded her “syncretic approach to dark culture, mixing the organic darkness of Uada, the psychedelic hues of Soundgarden, and the goth elegance of Maria Brink.” She continued to release two more original tracks “Actions Speak Louder” (premiered via Ghost Cult Magazine) and “Finally Today” (premiered via Metal Injection) as well as a dynamic cover of Tori Amos’ “Crucify.”

The Devil’s Mark features guest musicians Gregg Cash (Josh Todd and the Conflict, ex-Dorothy) on bass, Kemble Walters (Juliette & The Licks, Aeges) on guitars, Dylan Howard (Aeges) on drums and Sasha Smith on keys.

“’The Devil’s Mark’ was born out of curiosity and exploring what I didn’t know was possible,” says IVA. “It’s my debut solo album after working in other bands and playing music non-professionally for many years. I wanted to see what I could create and how my art would impact others. I was hesitant to release this music into an uncertain world amidst a pandemic, environmental disasters, and social unrest, but now more than ever we need music to bring us together and soothe our souls. I have hope for the future–uncertain though it may be–and I hope ‘The Devil’s Mark’ finds its place in your hearts amidst the chaos.”

Photo Credit: Carey Lynne Fruth

For more information on IVA TORIC, please visit:

FACEBOOK | INSTAGRAM | TWITTER | WEBSITE

PR ASSETS + RELEASES: sropr.com/portfolio/ivatoric/

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For press inquiries, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com


IVA TORIC Shares Cover Version of Tori Amos’ “Crucify”

DT: SEPTEMBER 8, 2020
FM: KELLY WALSH, SRO PR

 

MELODIC DOOM/SYMPHONIC ROCK ARTIST
IVA TORIC

RELEASES COVER VERSION OF TORI AMOS’
“CRUCIFY”
 
SHARES ‘MAKING OF’-THEMED MUSIC VIDEO
 
  
San Francisco-based melodic doom/symphonic metal artist IVA TORIC has revealed a new single–a striking cover version of Tori Amos‘ “Crucify“–in advance of her upcoming debut album THE DEVIL’S MARK due out later this year. Alongside the single, IVA has shared a music video that takes listeners behind the scenes of the recording process with producer Jim Kaufman and guest musicians Gregg Cash (Josh Todd and the Conflict, ex-Dorothy) on bass, Kemble Walters (Juliette & The Licks, Aeges) on guitars, Dylan Howard (Aeges) on drums and Sasha Smith on keys. Directed and edited by Matt Akana-who also designed the above cover art–the video can be seen streaming below or via YouTube here.
 
“I’m excited to honor Tori Amos with this cover,” shares IVA, “and to give my listeners a preview of what’s to come on my debut album ‘The Devil’s Mark.'”
 
Iva Toric - Crucify (Tori Amos cover)
IVA TORIC – “Crucify” (Tori Amos cover) Music Video
“Crucify” is available now across all digital platforms at https://ffm.to/crucify 
IVA uses her music to overcome personal challenges with mental health and relate to those who share the same issues while nurturing her connection to nature by using dark, mysterious elements and pagan aesthetics across her imagery. IVA‘s debut single “Dark Side of Me was premiered in January via KERRANG who described her sound as a “syncretic approach to dark culture, mixing the organic darkness of Uada, the psychedelic hues of Soundgarden, and the goth elegance of Maria Brink.” In April, she revealed her second “explosive and melancholy” (Ghost Cult Magazine) track “Actions Speak Louder followed by her last single, “Finally Today” which premiered via Metal Injection in May.

 

For more information on IVA TORIC, please visit:
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Melodic Doom/Metal Artist IVA TORIC Shares New Single “Finally Today”

DT: MAY 8, 2020
FM: KELLY WALSH, SRO PR
  

MELODIC DOOM/SYMPHONIC METAL ARTIST
IVA TORIC
UNVEILS NEW SINGLE
“FINALLY TODAY”
 
 
In advance of her upcoming debut album THE DEVIL’S MARK due out later this year, San Francisco-based melodic doom/symphonic metal artist IVA TORIC has shared its emotionally resonant third single, “Finally Today,” with a personal lyric/music video as which premiered yesterday, May 7, via Metal Injection as seen below.
 

Finally Today” was recorded by producer/mixer Jim Kaufman with guest musicians Gregg Cash (Josh Todd and the Conflict, ex-Dorothy) on bass, Kemble Walters (Juliette & The Licks, Aeges) on guitars, Dylan Howard (Aeges) on drums and Sasha Smith on keys.

Of the track, IVA shared: “If ever you’ve experienced such painful longing as being separated from the one you love for what feels like an eternity, and you are counting the days until you are reunited, I hope you’ll feel this song resonate deep within your soul.”

Iva Toric - Finally Today
IVA TORIC – “Finally Today”
 
IVA‘s music–which Kerrang! lauds as a “syncretic approach to dark culture, mixing the organic darkness of Uada, the psychedelic hues of Soundgarden, and the goth elegance of Maria Brink”–presents an ethereal hue influenced by aspects of modern paganism and witchcraft while her lyrics stem from personal battles with mental health issues, self-esteem and body image issues. “Finally Today” follows two previously released single/videos, “Action Speaks Louder” and “Dark Side Of Me.”
  
For more information on IVA TORIC, please visit:
###
For press opportunities, please contact:
SRO PR
585-765-5162
Kelly Walsh – kwalsh@sropr.com

Melodic Doom Artist IVA TORIC Shares Second Single “Actions Speak Louder”

 

 
DT: APRIL 17, 2020
 
FM: KELLY WALSH, SRO PR
 
 
MELODIC DOOM/SYMPHONIC METAL ARTIST
IVA TORIC
SHARES VIDEO FOR COMPELLING SECOND SINGLE
“ACTIONS SPEAK LOUDER”
 
 
 
San Francisco-based melodic doom/symphonic metal artist IVA TORIC has conjured a second track from her upcoming debut album, THE DEVIL’S MARK, due later this year. The “explosive and melancholy” (Ghost Cult Magazine) single “Actions Speak Louder” comes with a bewitching music video (seen below) directed by Matt Akana (Asking Alexandria, The Unlikely Candidates). “Actions Speak Louder” was produced and mixed by Jim Kaufman and features guest musicians Gregg Cash (Josh Todd and the Conflict, ex-Dorothy) on bass, Kemble Walters (Juliette & The Licks, Aeges) on guitars, Dylan Howard (Aeges) on drums and Sasha Smith on keys.
 
“‘Actions Speak Louder’ is about honesty,” declares IVA. “It’s about speaking truthfully and acting on your words. Do what you say you’ll do especially when it’s hard or inconvenient. When emotions are high and chaos reigns, we display our true character.
 
“I realize more and more each day how meaningless words are when they’re not accompanied by congruent actions–from those we love and from our leaders. Actions Speak Louder is my mantra today.”
 
Iva Toric - Actions Speak Louder
IVA TORIC – “Actions Speak Louder” Music Video

 

 
Stream/download “Actions Speak Louder” today at:

Described by Kerrang! as a “syncretic approach to dark culture, mixing the organic darkness of Uada, the psychedelic hues of Soundgarden, and the goth elegance of Maria Brink” (January 14, 2020), IVA uses her music to overcome personal challenges and relate to those who share the same issues.
 
IVA‘s debut single “DARK SIDE OF ME” was released earlier this year and depicts her lifelong struggle with chronic depression while itsethereal video shares her connection to nature with dark, mysterious elements and pagan aesthetics. “The lyrics are honest and raw,” says IVA, “and for anybody who has struggled with their own mental health, self-esteem or body image, you’ll find a part of yourself gazing back at you from within this song. Watch it here: https://www.youtube.com/watch?v=XpWMaZyAjOA.
 
 
For more information on IVA TORIC, please visit:
 
 
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For press opportunities, please contact:
SRO PR
585-765-5162
Kelly Walsh – kwalsh@sropr.com

 

 

Melodic Dark Folk Artist IVA TORIC Unveils Debut Video Single “Dark Side Of Me”

DT: JANUARY 15, 2020
FM: KELLY WALSH
MELODIC DARK FOLK ARTIST
IVA TORIC
UNVEILS DEBUT MUSIC VIDEO SINGLE
“DARK SIDE OF ME”
SHARES DETAILS ON FORTHCOMING DEBUT ALBUM
‘THE DEVIL’S MARK’ IN EXCLUSIVE Q&A
 
 


Hailing from San Francisco, CA, IVA TORIC is truly a one-woman force to be reckoned with. She combines her multi-instrumental talents with haunting melodic/symphonic vocals over dark folk and doom-laden riffs on her debut single “Dark Side of Me.” The ethereal music video was premiered exclusively with KERRANG earlier this week (TuesdayJanuary 14) which lauded it as a “syncretic approach to dark culture, mixing the organic darkness of Uada, the psychedelic hues of Soundgarden, and the goth elegance of Maria Brink.” Drawing from various aspects of modern paganism and witchcraft, IVA TORIC will self-release her debut album THE DEVIL’S MARK this fall.
 
“I wrote “Dark Side of Me” about my lifelong struggle with chronic depression and how sometimes I find myself desperately fighting off dark thoughts as they creep uninvited into my consciousness,” reveals IVA. “The lyrics are honest and raw, and for anybody who has struggled with their own mental health, self-esteem or body image, you’ll find a part of yourself gazing back at you from within this song.”
“I’ve always loved dark witchy imagery,” IVA says. “I relate to the earthbound connections and message from that belief system. It is a unique counterculture belief that appeals to me.”
Watch the “Dark Side Of Me” video below and stream/download the track across digital platforms here:
IVA TORIC -
IVA TORIC – “Dark Side Of Me”

 

 
Q&A WITH IVA TORIC
What inspired you to become a musician? Who are some of your biggest influences?
 
I have always been drawn to music, so I think I would have ended up being a musician one way or another but growing up poor had a big impact. My family didn’t have the means to buy music, so all I had was the radio. If I liked a song and wanted to hear it again, I had to either wait for it to come on again, or I had to learn it so I could play it myself. I learned to listen very carefully to music as a child so I could recreate it later on my keyboard. That provided a foundation for my more formal music education later in my life.
My influences are wide. I grew up listening to 90s rock and alternative on the radio. Alice In Chains has always been a favorite of mine–I love their unique harmonies. I also like 70s and 80s rock and that gave me a taste for more progressive sounds. Once I was able to download music and trade burned CDs with friends I got into metal. So, what comes out when I write is a product of everything I’ve heard throughout my life. It’s definitely not something I can point to and say, “that’s where I got my sound.”

Your first single is titled “Dark Side of Me,” how did you pick this to be the first music people hear from you on this project? What is the overall theme?

I wanted people to hear something dark and deeply personal from me for my debut. I put a lot of myself into my lyrics and I hope that authenticity shines through in this first single and draws people in to want to hear more.
I wrote ‘Dark Side of Me’ about my lifelong struggle with chronic depression and how sometimes I find myself desperately fighting off dark thoughts as they creep uninvited into my consciousness. The lyrics are honest and raw, and for anybody who has struggled with their own mental health, self-esteem, or body image, you’ll find a part of yourself gazing back at you from within this song.
 
When people hear your music, what message do you want them to take from it?
 
I want people to know they are not alone. I want people to feel connected to my music and find their own meanings within my lyrics.
 
Tell us about your songwriting process. Do you have a special routine? What outside influences do you use for inspiration?
 
My songwriting process isn’t a set routine and it depends on what is going on in my life and whether I’m writing with other people or not.
For DSOM, I wrote it alone at my keyboard, and I wrote the lyrics and the music at the same time. This isn’t always how it goes. Sometimes I write lyrics first and put them to music later. Sometimes I write music first. It’s all organic for me and I try to remain open and flexible and let the music come to me.
 
To write, I use my life or current events. Sometimes I use stories others have told me. As long as it’s something I can tap into and put myself in the story, I’ll use it. DSOM was like a journal entry. It’s all coming from deep within me.
 
The video for “Dark Side of Me” is very ethereal with pagan/wiccan occult references, do you relate to this belief system? Was there anything special about the location where it was filmed?
 
I’ve always loved dark witchy imagery. Anything that’s against mainstream and unique appeals to me.
I wanted the video to have a nature element, so we found this beautiful spot north of LA with lots of dead branches and a dry creek bed and we brought in a lovely old crow to be part of the magic. I think the location made the video super special.
 
What can listeners expect to hear from your future singles/upcoming album?
 
More dark, personal lyrics. More haunting melodies. More fallen angel vocals. More heavy guitars and driving bass. More technically bad ass drums. More sick keys. The album is full of this plus some great songwriting from amazing co-writers. It’s a wonderful album and I can’t wait to share it with the world.
 
Is there anything else you want to add?
 
Just that I’m honored to be here. I’ve worked hard for many years to make this happen and I’m finally realizing my dream. It feels right.

(Photo Credit: Carey Lynne Fruth)
For more information on IVA TORIC, please visit:
###
For press opportunities, please contact:
SRO PR
818-380-0400 x239
Kelly Walsh – kwalsh@sropr.com

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