PAMELA McNEILL Video “Heavy Lifting” Now Featured On DITTY TV
DATE: JULY 18, 2022
FROM: LYNDIE WENNER/MITCH SCHNEIDER, SRO PR
PAMELA McNEILL’S VIDEO
“HEAVY LIFTING” NOW FEATURED ON LATEST EPISODE OF DITTY TV’s SHOW “THE CURVE”
THE SONG IS FROM
THE MINNEAPOLIS-BASED SINGER/SONGWRITER AND PERFORMER’S ALBUM
‘NEON LIGHTNING’
OUT AUGUST 5 ON FARM TO LABEL RECORDS
WATCH THE FULL VIDEO HERE
Photo Credit: Jessica Hegland Photography
As singer, songwriter, pianist and performer PAMELA McNEILL gears up for the August 5 release of her album NEON LIGHTNING, the Minneapolis-based artist is in the spotlight at Ditty TV, which added her video “Heavy Lifting” this past weekend to the latest episode of the platform’s show “The Curve.” Watch the full video HERE and view the Ditty TV promo HERE.
“Heavy Lifting” is an upbeat Tom Petty-inspired rock song that takes an incisive look at a fractured romantic relationship and is highlighted by McNEILL’s soaring, resonant vocals. It will appear alongside seven other tracks on NEON LIGHTNING marking her seventh album to be released on all digital service platforms on Farm To Label Records (distributed by Sony’s, The Orchard.)
The video for “Heavy Lifting” was directed by Ric Cannon of Redline Creative Group; executive produced and assistant directed by John Richardson of Farm To Label Records, and shot in St. Louis, Missouri. McNEILL shares her story and vision for creating the video: “It’s about a woman who, because she is the one who wants to end the relationship, is basically punished by her partner and made to do all of the hard work on her own because he doesn’t want the relationship to end. We wanted to show the happy early days of the relationship and then some small conflicts that added up over time resulting in her leaving.”
“Heavy Lifting” was written by McNEILL and inspired by one of her longtime musical influences, Tom Petty. “I came up with a piano chord progression that I was really digging and I loved how the hook in the progression ‘rubbed’ against the major chords. I had the title ‘Heavy Lifting’ rolling around in my head for a few weeks and knew I wanted to see where it led. “He made you do the heavy lifting…like it was all your fault…” came to me instantly and I heard it being sung by Tom Petty in my head! And from there it just wrote itself.”
Credit: John Stanton
PAMELA McNEILL’s songwriting, vocal and keyboard skills extend from Minneapolis to London to Nashville and back. She’s played iconic venues and stages from London’s Royal Albert Hall to Nashville’s Bluebird Café and she’s released six previous albums. https://www.pamelamcneill.com/music
Connect with PAMELA McNEILL here:
DATE: JULY 18, 2022
FROM: LYNDIE WENNER/MITCH SCHNEIDER, SRO PR
PAMELA McNEILL’S VIDEO
“HEAVY LIFTING” NOW FEATURED ON LATEST EPISODE OF DITTY TV’s SHOW “THE CURVE”
THE SONG IS FROM
THE MINNEAPOLIS-BASED SINGER/SONGWRITER AND PERFORMER’S ALBUM
‘NEON LIGHTNING’
OUT AUGUST 5 ON FARM TO LABEL RECORDS
WATCH THE FULL VIDEO HERE
Photo Credit: Jessica Hegland Photography
As singer, songwriter, pianist and performer PAMELA McNEILL gears up for the August 5 release of her album NEON LIGHTNING, the Minneapolis-based artist is in the spotlight at Ditty TV, which added her video “Heavy Lifting” this past weekend to the latest episode of the platform’s show “The Curve.” Watch the full video HERE and view the Ditty TV promo HERE.
“Heavy Lifting” is an upbeat Tom Petty-inspired rock song that takes an incisive look at a fractured romantic relationship and is highlighted by McNEILL’s soaring, resonant vocals. It will appear alongside seven other tracks on NEON LIGHTNING marking her seventh album to be released on all digital service platforms on Farm To Label Records (distributed by Sony’s, The Orchard.)
The video for “Heavy Lifting” was directed by Ric Cannon of Redline Creative Group; executive produced and assistant directed by John Richardson of Farm To Label Records, and shot in St. Louis, Missouri. McNEILL shares her story and vision for creating the video: “It’s about a woman who, because she is the one who wants to end the relationship, is basically punished by her partner and made to do all of the hard work on her own because he doesn’t want the relationship to end. We wanted to show the happy early days of the relationship and then some small conflicts that added up over time resulting in her leaving.”
“Heavy Lifting” was written by McNEILL and inspired by one of her longtime musical influences, Tom Petty. “I came up with a piano chord progression that I was really digging and I loved how the hook in the progression ‘rubbed’ against the major chords. I had the title ‘Heavy Lifting’ rolling around in my head for a few weeks and knew I wanted to see where it led. “He made you do the heavy lifting…like it was all your fault…” came to me instantly and I heard it being sung by Tom Petty in my head! And from there it just wrote itself.”
Credit: John Stanton
PAMELA McNEILL’s songwriting, vocal and keyboard skills extend from Minneapolis to London to Nashville and back. She’s played iconic venues and stages from London’s Royal Albert Hall to Nashville’s Bluebird Café and she’s released six previous albums. https://www.pamelamcneill.com/music
Connect with PAMELA McNEILL here:
SRO PR Assets + Press Releases
For press inquiries,
please contact:
Lyndie Wenner, SRO PR
615-512-8360 (direct to cell)
615-973-4160 (office)
SRO PR Assets + Press Releases
For press inquiries, please contact:
Lyndie Wenner, SRO PR
lwenner@sropr.com
615-512-8360 (direct to cell)
615-973-4160 (office)