Jewelry Brand HEART OF BONE Launch NFT Collab with Club Amnesia Ibiza + Digital Artist Hipworth
DT: JUNE 24, 2020
FM: MITCH SCHNEIDER, KELLY WALSH / SRO PR
AUSTRALIAN JEWELRY BRAND
HEART OF BONE
LAUNCH COLLABORATION WITH
CLUB AMNESIA IBIZA
DIGITAL ARTIST HIPWORTH
FOR LIMITED-EDITION VIP NFT MEDALLION
Internationally renowned club AMNESIA IBIZA is the first Ibiza brand to launch a collection of NFT digital artworks in collaboration with Hipworth—the digital artist behind the famous Carl Cox portrait—and Australian bespoke jewelry and lifestyle brand HEART OF BONE. The drop, on Makersplace, includes three unique pieces of art including a limited-edition medallion designed and handcrafted by HEART OF BONE. The drop is available now at www.amnesia.es/nft.
The drop includes:
- An extremely rare edition of 100 numbered NFT copies based on the iconic Amnesia pyramid. Buyers of this limited-edition NFT will receive a unique medallion in the shape of the Amnesia pyramid designed and handcrafted by HEART OF BONE (as seen above with) and a psychedelic NFT fractal created by Mirage Mahal. The pyramid will contain a RFID chip that gives VIP access to the club for two people with two drinks, every day of the season.
- A giant 1:1 piece signed by Hipworth which will exist both virtually as an NFT on the blockchain and physically with a giant frame installed inside the Amnesia club in Ibiza. The lucky owner will have a lifetime VIP table at the club for themselves and up to three guests which includes free access to enter the club at any time to admire the physical art piece. The artwork will also a unique experience for party goers with a special augmented reality effect.
- A limited-edition (up to 999 copies) animated artwork based on the history of the club including unreleased music by Mar-T (Amnesia Ibiza’s resident DJ) and access to a secured vault where NFT owners can listen to a playlist of 45 handpicked iconic tracks covering the last 45 years of Ibiza & Amnesia music history—a unique musical time travel experience.
“We have always been excited about new technologies at Amnesia, we were the first to
install CO2 cannons inside the club, the first Ibiza club to have a website in the early days of the web and we will be the first Ibiza club to open in the metaverse with Decentral Games, with this NFT collection and the precious help of Hipworth & Heart of Bone our aim is to be the first club to give a physical extension to to this virtual technology, to make the NFTs become alive, physically inside the club and daily around your neck,” says Martin F. Vega (CEO and artistic director at Amnesia Ibiza).
“Making material manifestations of the metaverse is something that we have been exploring for some time now so coming together on a collaboration of this nature was exciting and equally inspirational. Fusing together conceptual and experimental design elements with the latest technology still using traditional bespoke craftsmanship is the kind of project that really got our heartbeats up. We are thrilled to be collaborating with the extraordinary and brilliant team at Amnesia Ibiza and Hipworth,” says Emma Addams (Founder and Creative Director at Heart of Bone) and Lenny Cohen (jewelry designer at Heart of Bone).
“It is an honor for us at MakersPlace to work with Amnesia Ibiza, one of the most iconic
clubs in the world, and the supremely talented Hipworth, an artist with a mesmerizing style who has been a force within the crypto art and NFT community from the beginning. Told through Hipworth’s unique collage art style, this collaboration symbolizes a celebration and unification of physical and digital connections, extending Amnesia Ibiza’s legacy onto the blockchain for the first time ever. This expansion of the physical world into the digital allows for a global celebration as we emerge from the covid lockdown era. We are extremely excited to be a part of this celebration!” says Aisha Arif (Community Marketing at Makersplace).
“I couldn’t be more excited to be collaborating with Amnesia on their first NFT which will also find a home in the club as a physical print. Showcasing my work with an institution like this is a super honour and I can’t wait to share the pieces.” says Hipworth.
About Amnesia Ibiza
Amnesia Ibiza is a club of the Amnesia Group. Since its opening in 1976, it has become one of the most popular Ibiza music venues globally. Big names from the music industry have performed at Amnesia Ibiza such as: Jamie Jones, Steve Aoki, Ricardo Villalobos, Armin Van Buuren, Calvin Harris, among others and globally renowned alternative artists such as Snoop Dogg, Justice, 50 Cent that are part of the huge list of its history. Amnesia has also won the Best Club in the World award in 2007, 2008, 2009 and 2011 at the IDMA Awards in Miami.
MakersPlace is the premier marketplace for rare digital art. Launched in early 2018 by a team of early Pinterest leaders, Yash Nelapati, Ryoma Ito, and Dannie Chu, MakersPlace is considered one of the rare digital art movement’s earliest enablers, paving the way for the immense growth we are seeing within the space. Their mission is simple: enable a vibrant future of creativity by empowering the digital creators of the world.
Hipworth is a digital artist hailing from Melbourne, Australia who has worked with global brands such as Redbull, Carl Cox, Opera Victoria, Pioneer DJ and Bush Records to name a few. He has been active in the NFT and crypto art space since early 2020 and dropped NFTs on SuperRare, Nifty Gateway, MakersPlace, BlockParty and Kollectiv. His style combines collage, illustration, graphic design and 3D animation which he combines into rich textured landscapes that explore surreal and organic themes.
About Heart of Bone
Heart of Bone is an Australian born-and-bred jewelry, accessories and lifestyle brand founded in 2013 by Creative Director Emma Addams. Entirely handcrafted from their Melbourne-based atelier and studio, HEART OF BONE creates gender-neutral bespoke statement pieces, with a dark edge and a rock & roll spirit, that have been making a splash across the globe. HEART OF BONE, loved by loyal fans and customers everywhere, is highlighted by the brand’s most iconic style: the Bad Bunny ring, now a global cult sensation and a favorite style of loyal customer and worldwide sensation, artist Billie Eilish. Addams has since built a globally recognized and admired brand that has a heavy hitting VIP client list including Miley Cyrus, Lil Nas X, Billie Eilish, Poppy, Drew Barrymore, Ghostemane, Courtney Love, Daphne Guinness, Karl Lagerfeld, Paris Hilton, The Blonds, Slash, Rick Owens, Dave Stewart, Jean Paul Gaultier, Dita Von Teese, Marc Jacobs, Diplo, Skrillex, Katy Perry, Janet Jackson, Kelly Rowland, Joel Madden, Kelly Osbourne, AC/DC and many more.
For more information on HEART OF BONE, please contact:
Mitch Schneider – firstname.lastname@example.org
Kelly Walsh – email@example.com
For more information on AMNESIA IBIZA, please contact:
+34 608 093 710