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HEART OF BONE Salutes AC/DC. Proudly Presented By CUSTOM CREED

DT: APRIL 15, 2021

FM: MITCH SCHNEIDER, KELLY WALSH / SRO PR

HEART OF BONE SALUTES AC/DC
PROUDLY PRESENTED BY CUSTOM CREED

For those about to rock…Almost two years in the making, this incredible collection fuses advanced electron microscope technology with traditional craftsmanship, HEART OF BONE SALUTES AC/DC–a high voltage unisex collection inspired by the band’s rock n’ roll legacy.

There is something for every AC/DC fan including:

-Limited edition bespoke 9k solid gold tribute collectors’ rings
-Bespoke sterling silver tribute rings in three unique styles
– ‘Ready to Rock’ artisan crafted stainless steel jewelry styles

-100% Australian-made organic cotton limited edition t-shirts made using the latest technology in screen printing practices and inks.
-Exclusive AC/DC cashmere knitwear, limited to 100 units per release which were created in collaboration with the famous Barrie factory in Scotland, an ode to the Scottish heritage of AC/DC members, Angus and Malcolm Young and Bon Scott.

This once-in-a-lifetime, first of its kind AC/DC-inspired collection, is a revolution in luxury rockware. There is already a global waitlist for these soon to be released collector’s items. This is an officially licensed AC/DC collection, and every product includes a certificate of authenticity. CUSTOM CREED and HEART OF BONE will begin dropping capsule collection releases regularly over an 18-month period starting April 15.

Shop and view the collection at www.heartofbone.com and www.customcreed.com

Find HEART OF BONE on socials here:
www.Instagram.com/heartofbone_
www.facebook.com/heartbonestudio/
www.twitter.com/heartofbone_

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For press inquiries, please contact:
SRO PR
Mitch Schneider – mschneider@sropr.com
Kelly Walsh – kwalsh@sropr.com


Rock & Roll Jewelry Brand HEART OF BONE Announce StayTrue™ Collection Launch Details

DT: MARCH 2, 2020

FM: MITCH SCHNEIDER, KELLY WALSH / SRO PR

INTRODUCING
AUSTRALIAN ROCK & ROLL INSPIRED BESPOKE JEWELRY BRAND
HEART OF BONE

DISTINCTIVE GENDER-NEUTRAL STATEMENT PIECES EMBRACED BY THE LIKES
OF A-LEVEL CELEBRITIES, MUSICIANS & FASHION ICONS

REVEAL NEWS OF UPCOMING STAYTRUE™️ COLLECTION LAUNCH 

HEART OF BONE is an Australian born-and-bred jewelry, accessories and lifestyle brand founded in 2013 by Creative Director Emma AddamsHEART OF BONE creates authentic and unique badass jewelry with a dark edge and a rock & roll spirit that is coveted across the globe.

HEART OF BONE, loved by loyal fans and customers everywhere, is highlighted by the brand’s most iconic style: the Bad Bunny ring, now a global cult sensation and a favorite style of loyal customer and worldwide sensation, artist Billie Eilish.

Billie Eilish (Credit: Dan Garcia)

Addams has since built a globally recognized and admired brand that has a heavy hitting VIP client list including Miley Cyrus, Lil Nas X, Billie Eilish, Poppy, Drew Barrymore, Ghostemane, Courtney Love, Daphne Guinness, Karl Lagerfeld, Paris Hilton, The Blonds, Slash, Rick Owens, Dave Stewart, Jean Paul Gaultier, Dita Von Teese, Marc Jacobs, Diplo, Skrillex, Katy Perry, Janet Jackson, Kelly Rowland, Joel Madden, Kelly Osbourne and many more.

BILLY IDOL (photo courtesy of House of Bone)

SLASH (photo courtesy of House of Bone)

 

DITA VON TEESE (photo courtesy of House of Bone)

Here are some of the highlights from HEART OF BONE coming soon:

March 2021
STAYTRUE™️ COLLECTION LAUNCH 

We are excited to announce the release of STAYTRUE™, a revolutionary high shine, anti-tarnish jewelry finish with a lifetime guarantee that’s as authentic as you are and built tough for a life well lived. STAYRUE™ is being initially launched in one style, the brand’s iconic Bad Bunny ring. The launch will coincide with a global campaign that celebrates creativity, individuality and diversity while focusing on giving back to local communities. All the amazingly talented and wonderful people who have taken part in this extraordinary campaign have been set up with a unique QR code that allows them to receive a percentage of sales; helping support the creative community HEART OF BONE loves that has been deeply affected by the Covid-19 pandemic. STAYTRUE™ focuses on HEART OF BONE’s own global community and captures the portraits and stories of those that make up the unique and authentic world that is HEART OF BONE. STAYTRUE™ will be activating interactive community campaigns in Melbourne, Sydney, LA, NYC, Paris, London and Tokyo.

Shop and view HEART OF BONE’s current 2021 collection at www.heartofbone.com

Find HEART OF BONE on socials here:
Instagram.com/heartofbone_
https://www.facebook.com/heartbonestudio/
https://twitter.com/heartofbone_

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For press inquiries, styling loans and/or artist gifting requests, please contact:
SRO PR
Mitch Schneider – mschneider@sropr.com
Kelly Walsh – kwalsh@sropr.com

 


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