DT: SEPTEMBER 15, 2023

FM: KELLY WALSH / MITCH SCHNEIDER, SRO PR

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HYRO THE HERO
CELEBRATES RELEASE OF SOPHOMORE ALBUM
‘BOUND FOR GLORY’
VIA BETTER NOISE MUSIC
WITH HOMETOWN SHOW TONIGHT (9/15) IN HOUSTON, TX

RAP-ROCKER REVEALS MUSIC VIDEO FOR
TITLE TRACK
“BOUND FOR GLORY”
FEAT. MARKUS VIDESÄTER OF SOLENCE
WATCH HERE

NEW ALBUM FEATURES SPECIAL GUESTS INCLUDING
DAVID DRAIMAN (DISTURBED), BRANDON SALLER (ATREYU), CHAD GREY (HELLYEAH), SPENCER CHARNAS (ICE NINE KILLS), REDDSTAR AND MORE

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Bound For Glory Album Artwork (Download HERE); Photo Credit: Simon Grumal

Houston, TX-born and France-based rap rock sensation HYRO THE HERO will celebrate the release of his sophomore full-length album BOUND FOR GLORY via Better Noise Music with a hometown performance tonight, September 15, at House of Blues on the Live Nation-produced “SPIRITS 2023” tour with labelmates NOTHING MORE.

On BOUND FOR GLORY, HYRO collaborates with some of the leading names in rock including David Draiman (Disturbed), Brandon Saller (Atreyu), Chad Gray (HELLYEAH), Spencer Charnas and Dan Sugarman (Ice Nine Kills), REDDSTAR, AJ (Fire From The Gods) and Markus Videsäter (Solence). Several of these artists, in addition to artists who collaborated on his 2022 KIDS AGAINST THE MONSTERS EP shared praise for HYRO as quoted below.

“I’m incredibly honored. Hyro is a truly amazing artist and I had a blast working with him. This track is exactly what the world needs right now. It’s time to believe again.”
– David Draiman (Disturbed)

“It’s always nice to collaborate with up-and-coming talent, especially when you’re a genuine fan. I was stoked to hop on this song with Hyro The Hero. He embodies what a true artist is meant to do: make you feel something. This song is a great reminder that we’re stronger together when facing our demons.”
– Corey Taylor

“A fireball of energy, a sharp lyricist and an infectious personality. If you haven’t heard of HYRO already you’ve been missing out! This new album is catchy, groove laden, fun and full of talent. Best enjoyed at loud volumes!”
-Benjamin Bruce (Asking Alexandria)

Produced by Matt Good (Asking Alexandria, Hollywood Undead), BOUND FOR GLORY’s 12 tracks consist of a trendsetting hybrid of hip-hop and hard rock spiked with punk topped with unbreakable lyricism and undeniable choruses. Stream/download BOUND FOR GLORY now digitally or grab a copy on CD or Coke Bottle Green vinyl (pictured below) at https://hyrothehero.ffm.to/boundforglory.

Reflecting on his new album, HYRO says “Issues may arise when you feel it in your gut that you were meant to do something great. It’s not a matter of ‘if,’ it’s a matter of ‘when.’ All obstacles and failures are lessons down the road to achieve what you set out for. Some may reach them before you, but that is their story not yours. I live this; being in this industry for so long and seeing others surpass me on my journey doesn’t matter; I know, in my heart, I’m ‘Bound for Glory.’”

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“I had such a blast getting in the studio recording ‘Fight’ with Hyro. The verses he wrote were so compelling to me. I knew right when I heard it, that this is the track I wanted to be a part of – I’m so proud of Hyro and this track. And it’s always nice when the melody and lyrics write themselves. That’s always the sign of a great song. “
– Chad Gray (HELLYEAH)

HYRO has today released the music video for the album’s pummeling title track, “Bound For Glory (feat. Markus Videsäter of Solence).” Watch it streaming below or via YouTube HERE.

“Hyro first got put on my radar maybe seven years ago by a good friend Fred Archambault. Since then I sort of had my eye on what he was doing. Last summer we did the Disrupt Festival with Hyro and he blew me away at every show. His energy was amazing and we immediately hit it off. When the opportunity came to be on a track with him I had no hesitations. This song has such a vibe to it and has so much power and I’m stoked to be a part of it.”
-­ Brandon Saller (Atreyu)

“All I kept hearing from my people is how sick Hyro the Hero is so I checked him out at The Viper Room…it reminded me of the first time I saw Rage Against the Machine. It was just off the chain unbridled energy, and I knew I wanted to be a part of and was lucky enough to be asked.” – Spencer Charnas (Ice Nine Kills)

Long before mosh pits regularly broke out at rap shows and metal samples abounded throughout the culture, HYRO THE HERO was collaborating with members of At The Drive-In and Blood Brothers as well as era-defining producer Ross Robinson (Slipknot, Korn) on his independently released EP BIRTH, SCHOOL, WORK, DEATH in 2011. The latter generated applause from BBC, Kerrang!, and Alternative Press who touted him as one of “19 Underrated Bands From The 2010s Who Deserve Another Listen.” In its wake, he blasted off with “Bullet,” posting north of 15 million-plus streams and paving the way for his 2018 debut album FLAGGED CHANNEL. He asserted himself as the rare outlier who could shine on a track with Hollywood Undead, Lil’ Keke, and AWOLNATION or Islander, Fozzy, and James “Munky” Shaffer of Korn. Flexing his versatility, he featured on “Cheatcode” by Black Tiger Sex Machine x Hairitage, generating 7.3 million Spotify streams. Meanwhile, his 2022 KIDS AGAINST THE MONSTERS EP via Better Noise Music boasted an assist from Corey Taylor of Slipknot, and the legendary Mötley Crüe tapped him for “Who’s That Playing On The Radio?” for THE RETALIATORS ORIGINAL MOTION PICTURE SOUNDTRACK. At the same time, he packed houses on his own and became a festival favorite at Welcome to Rockville, Carolina Rebellion, Shiprocked!, and more

“‘Head Under Water’ is as authentic and real as a song can get. The second I heard this track; I knew I needed to be a part of it. Feeding off of the raw rock energy, I dug deep to bring as many melodic and off the wall guitar elements to the table as I possibly could. Playing through a slurred drunken swagger, the solo and guitar playing gets more concise and razor sharp as the song progresses. Hyro and Reddstar spit the sickest flows and heaviest lyrics I’ve ever heard, and that meant that I needed to do the same. Considering that moments before I started write and record, I got a call from my doctor with the most terrifying medical news that a person could get – I poured myself into this solo, and into this song. I know ‘Head Under Water’ will hit you like it hit me, because this feeling is so real for so many of us.”
– Dan Sugarman (Ice Nine Kills)

“I knew when I heard this track that we had something. Not only does the song have a lot of meaning but I like how me and Hyro approached it from our own perspectives. I do believe when people listen to this that so many will be able to connect or relate to it on multiple levels.”
– Reddstar

Catch HYRO on tour throughout September with NOTHING MORE, Dead Poet Society and Post Profit in the U.S. before he returns to France, where he resides, for two headlining shows in December. Tickets can be found at www.hyrothehero.com.

HYRO THE HERO TOUR DATES
9/15 Houston, TX – House of Blues *
9/16 San Antonio, TX – Aztec Theatre *
9/18 Mobile, AL – Soul Kitchen Music Hall *
9/19 Huntsville, AL – Mars Music Hall *
9/20 Knoxville, TN – The Mill & Mine *
9/22 Ft. Lauderdale, FL – Revolution *
9/23 Orlando, FL – House of Blues *
9/25 Charlotte, NC – The Fillmore *
12/7 Nantes, FR – Le Ferrailleur
12/8 Nantes, FR – Le Ferrailleur
* with Nothing More, Dead Poet Society & Post Profit

Find more on HYRO THE HERO online at:
WEBSITE | FB | IG | TWITTER | TIK TOK | YOUTUBE

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ABOUT BETTER NOISE MUSIC
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation, and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, The HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED, and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Toronto, and Sydney.

In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Label for the year.

CONNECT WITH BETTER NOISE
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For press inquiries and/or tour requests, please contact:
SRO PR
Kelly Walsh – kwalsh@sropr.com
Mitch Schneider – mschneider@sropr.com