DT: FEBRUARY 23, 2023
FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR
GLOBALLY ACCLAIMED MONGOLIAN ROCK SENSATION
LAUNCH FIRST EPISODE OF MINI-DOCUSERIES
“CITIZENS OF THE WORLD”
Photo Credit: Khishigsuren Baasan
Critically acclaimed Mongolian rock outfit THE HU have spent the past five years dominating audiences across the globe with their self-branded genre of “hunnu rock”—a unique blend of Western modern rock/metal and Mongolian throat singing using traditional Mongolian instruments sung entirely in their native language. Having accumulated over 329 million combined streams and 290 million video views, two Top 5 Mainstream Rock charting singles, multiple sold-out headlining global tours, festival appearances including Coachella, Lollapalooza and Download Festival and rave reviews from Billboard, NPR, GQ, The Guardian, Revolver and even Sir Elton John himself—THE HU have released a three-part mini-docuseries encapsulating their career to date.
The first episode of the docuseries, “Citizens of The World,” is out now via Better Noise Music’s YouTube channel. In the episode, viewers get an introduction to the band’s four founding members–Gala, Jaya, Temka, and Enkush—and to their traditional instrumentats, including the Morin Khuur, Tovshuur and Tumur Khuur, while presenting THE HU’s main message of inspiring listeners to awaken the warrior spirit inside of themselves and to use that courage to spread goodness throughout the world. The episode ends with the announcement of the band being named UNESCO’s “Artist For Peace” recipients for 2022. The final two episodes, airing March 1 and 15 respectively, will cover their journey to UNESCO’s Paris Headquarters where they received the designation in a ceremony held last December and their following concert at the renowned Casino de Paris. The docuseries was directed and co-produced by Michael Lombardi, who also co-directed the music video for their new single, “This Is Mongol (Warrior Souls) Feat. William DuVall of Alice In Chains,” and was the lead actor/co-producer of the 2022 horror-thriller The Retaliators in which members of THE HU appeared and whose soundtrack included music from the band’s discography
Watch “Citizens of The World” Episode One streaming below or on YouTube HERE.
THE HU will be performing their first-ever virtual concert in the metaverse on March 30 in partnership with ARD Financial Group (ARD) featuring music from their 2022 album RUMBLE OF THUNDER and debut 2019 album THE GEREG. Tickets are on sale now at www.hu.rocks. Throughout the show, fans will experience a virtual world created by METAFORSE that highlights the THE HU’s home country of Mongolia and its culture. The band will also be appearing across Europe this summer for festival season, see a full list of appearances below. Stay tuned for updates on their next release, a deluxe version of RUMBLE OF THUNDER which will include guest appearances from some of rock’s top-charting musicians.
THE HU TOUR DATES
6/7 Nickelsdorf, AT – Nova Rock
6/11 Leicestershire, UK – Download Festival
6/15 Clisson, FR – Hellfest 2023
6/16 Landgraaf, NL – Pinkpop 2023
6/29 Werchter, BE – Rock Werchter 2023
7/5 Aix-les-bains, FR – Musilack 2023
7/6 Madrid, ES – Mad Cool Festival 2023
7/19 Bontida, RO – EC9
SRO PR Assets: www.sropr.com/portfolio/thehu