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SRO


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Biography

SRO is the go-to publicity firm for creative and maximum impact press campaigns.

With its iconic and cutting-edge artist roster—and its representation of internationally heralded music festivals, tours and events–SRO has the eyes and ears of America’s exuberant music fans.

With the prowess to represent high-quality, honest music from many musical genres—pop, rock, electronic, dance, hip hop and country including the various sub genres of punk, metal, screamo, goth and Americana–SRO is plugged not only into the music itself but into the culture and lifestyles that continue to rapidly grow around the music.

Through the skilled efforts of the agency’s expert staff of music industry veterans and young blood, the world-famous agency has become respected as the ideal conduit between the taste-making media and music devotees that have propelled so many of its clients into the limelight.

Always forward thinking, SRO was the first independent music publicity firm in America to have its own web site back in 1996. Founded by one-time Rolling Stone rock journalist Mitch Schneider, the agency designs tailor-made, passionate press and TV campaigns that focus on the talent, vision and goals of the individual client, artist or event.

In a market where CD sales have started to give way to the phenomenon of digital downloads and video games–and the touring market has grown to include the explosion of music festivals and package tours–SRO has embraced the change, recognizing that music’s role as a cultural lightning rod is more pronounced than ever.

SRO is–and will always be–about Music. Culture. Lifestyle.

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