DATE: MARCH 11, 2026

FROM: MITCH SCHNEIDER / ANDREA FAULK, SRO PR

SOUNDING ARROW—
THE SOLO PROJECT OF SCOTT KINNEBREW (TRUTH AND SALVAGE CO)—
SHARE “WHY YOU FRONTIN?”
FROM UPCOMING ALBUM ‘SKYMAN’
OUT APRIL 10 ON BLACKBIRD RECORD LABEL/INDIE AM GOLD

WATCH THE VIDEO HERE
AND PRE-SAVE THE SINGLE,
OUT THIS FRIDAY, MARCH 13, HERE

“Why You Frontin?” artwork (Download)

The world is a better place with SOUNDING ARROW—the indie solo project of veteran recording artist and touring musician Scott Kinnebrew (Truth and Salvage Co)—in it. Today (March 11), the singer, songwriter, and musician has released the video for “Why You Frontin?”—a melodically rich song that combines folky stylings, jangly guitars, and Kinnebrew’s candid musings about the world around him.

“Why You Frontin?” is the fourth single from SOUNDING ARROW’s second album SKYMAN, out April 10 on Blackbird Record Label. In the video, Kinnebrew is seen performing the song on his porch in Asheville, NC, interspersed with old/original Super 8 family footage shot by his grandfather (John Davison). View the video HERE and pre-save the single HERE.

Kinnebrew explains that “Why You Frontin?” on which he’s joined by Gary Jules “Mad World” from the Donnie Darko soundtrack) and Katie Crawford, is “about ego death. It comes from the All One ethos, hence the mantra-like chorus ‘I know you.’ He adds: “The title comes from the bridge, where the song is telling the listener that enlightenment is coming, and all you need to do is drop your sense of self to receive it. Why You Frontin? Why the posturing? Why You Frontin? Why the facade? “Why you Frontin?….I KNOW YOU.” Read the Q&A below with Kinnebrew for more insight into the song.

The SKYMAN album was co-produced with Kinnebrew by Gary Jules and mixed by Bill Reynolds (Band of Horses, The Avett Brothers’ Emotionalism). It weaves a vivid sonic landscape rich with the textures of rock, folk, country, blues, British invasion, R&B, and pop. It’s a brew that resists classification, as it lands somewhere between tradition and invention—what Kinnebrew thinks of as “sonic impressionism.”

SKYMAN follows SOUNDING ARROW 2017 debut album LOVING IS BREATHING. This past September (2025), SKYMAN’s warm and radiant title track—both heady and light as a feather, a perfect tonic for these times—was unveiled as the first single/video. Watch the video for “Skyman”—directed by Doug Frerichs and filmed in Kinnebrew’s adopted hometown of Asheville, North Carolina—HERE.

“Skyman” was followed in January by the uplifting “Zero Gravity” single. The video was also directed by Doug Frerichs and filmed around various Southern California locations including the San Fernando Valley, 6^thand Broadway in DTLA, Frogtown, and Calabasas. It ends with scenes of Kinnebrew up in space floating above civilization below and illuminating the song’s lyrics about escaping from an increasingly heavy world. Listen to the track HERE and watch the video HERE. Read the press release HERE

Next, in February, Kinnebrew released “Lucky Shaman.” The track’s freewheeling musical brew comprising indie, blues, psychedelia, garage rock, and even ‘60s AM pop is matched with lyrics inspired by the time that Kinnebrew lived for four months in the Ecuadorian Amazon and his experience at a plant medicine ceremony (ayahuasca) there. Watch the colorful animated video HERE and pre-save the single, out this Friday, February 13, HERE.

Q&A with Scott Kinnebrew
About “Why You Frontin?”

–Seems “Why You Frontin?” was inspired by your travels across the country. When did you travel, where did you go, and what did you discover?

If someone pointed to a 15-passenger van and said to me, “that’s your bench, get in, we’re goin’ on tour,” I’d be happy as a clam. I just have a rambling spirit, all I can say, and it’s been cooped up in Asheville for more than a minute now. For several years, from 2009-2015, I traveled the country incessantly with my band Truth & Salvage Co. We joked that our main calling was to bear witness to this beautiful country we live in, less playing music.

My first travel bug hit me in my teens when Jerry Garcia was still alive and every fiber of my being wanted to leave hometown New Orleans and follow The Grateful Dead. My neighbor brought me to see them in 1988 and it changed my world. Honestly less the music and more the wild caravan of Deadheads. They were so freaky and I loved it.  And the day after the show I was a deadhead, still with two years of high school to complete.  After much persistence, I convinced my parents to let me do a summer tour in ’90 and that was my first road trip with buds, and it was incredible. Our ride was a black 1969 Ford F-150 that we named “Indubitably.” The tour was awesome, and we lived it up, (saw Brent Mydland’s last show).  On the way back to New Orleans, we ran out of money, and we went to police stations and asked for gas vouchers (and got them). And the truck broke down in Sikeston, MO where we went to a church and asked if we could sleep on the pews and they got us a room at a nearby motel instead.  Different times than now.

I only followed them for a couple of summers, and hit the Vermont National Rainbow gathering, and in ’91 I started school at The Evergreen State College in Olympia and met a rocker girl and fell in love with her and also in love with The Pixies.

I have a lot of foreign travel stories. I lived in Ecuador for a year and after graduating college for about two years, I was a Merchant Marine and sailed all over the world. Best save that story for when I write a song about sailing and need to answer some press questions.

As for a discovery–you can’t sleep on the ground at a rest area, even if there are 50 of you doing it. 😂

–What inspired the sentiment and song title “Why You Frontin?”?

“Why You Frontin?” wrote itself.  It started with some chords I was playing that sparked a melody and quickly the song unfolded. My wife (Katie) was out of town and I basically spent the weekend writing all and recording most of what you hear in the finished song.  Words form from humming vowel sounds which turn into a cadence which ultimately gets whittled into lyrics.  I may have been reading a book talking about how the 60’s inspired the search for America (not a new concept). There is a phrase in the song that says “I’ve been yipping, I’ve been howling,” and that is exactly what my mother-in-law says I do when I’m writing a song. “All that yipping and howling turned out pretty good.”  So I yip and I howl until the words form, and a lot of times I don’t really understand what I’m writing until I have time to digest it.

“Why You Frontin?” is about ego death. It comes from the All One ethos, hence the mantra-like chorus “I know you.”

The title comes from the bridge, where the song is telling the listener that enlightenment is coming, and all you need to do is drop your sense of self to receive it. Why You Frontin? Why the posturing? Why You Frontin? Why the facade? “Why you Frontin?….I KNOW YOU.”

–Can you talk about the choices of stock footage shown in the video?

The footage is all original family footage my grandfather John Davison shot. And it had been in my mother’s attic for decades. I found the box of reels when helping my parents downsize. I had the tapes digitized and actually sat on them for a couple of years. I can thank this album campaign we are on for making me need one more video.  Watching the reels with the purpose of creating a video in mind, I could see the potential for making something really powerful.

And there is something subtly powerful about the video, and I credit my grandfather for having a great eye and the forethought to capture his family as time was fleeting, and my editor Doug Frerichs who has an excellent knack for pairing sound with visuals—an incredible sense of timing.

I didn’t know what footage he would use, (there were five 15-minute tapes), and I wasn’t expecting to cry, but so far I have been unsuccessful in watching it without shedding a tear.

The video achieved the difficult goal of completing the vision of the song. The two are very symbiotic and complement each other completely. This is not easy to achieve. As Bill Reynolds (who mixed the track) accurately describes the video, “it is magic.”

–Where were you filmed singing and playing guitar?

I’m on my porch! I had expectations of filming the band performance at a dive bar up the street. And have friends dress like the early 60’s and come dance the foxtrot. But after shooting three other videos for this campaign, I was tapped. Finally, it dawned on me “Scott, why you frontin? You don’t need a band and dancers, you need to be vulnerable bro!”

So I asked Katie [his wife] to film me. I dressed up halfway decent to honor my grandparents, took off my ball cap, and removed my sunglasses so you can see my eyes.  And I lit a fire in our awesome porch fireplace as a symbolic gesture of the physical form transforming into spirit.

 –Musically, the song has the signature Sounding Arrow lightness of touch which is very comforting to listen to. Can you talk about how this “lightness” is sonically achieved?

Well the song is chock full of Major 7’s which does a lot of heavy lifting. And it has stacked harmonies, with Katie singing the highest harmony, which gives the song a high ceiling. And on top of that we put this very high pitch synth that makes the chorus sonically stratospheric.

Composition-wise the chorus is legato and really floating. We are singing “I” for a whole bar before singing “know you” for another bar, and repeat it. That’s it, that’s the whole chorus. It gives it a real undulating feel.

–Finally, what are your thoughts about the state of America? Will she emerge from her current state of darkness?

Ay yai yai. Things are abysmal. We were on tour just recently, and at the hotel in Davenport, Iowa I happened to flip the channel to “Leave It To Beaver.” Though I’ve forgotten every episode, there was a time I watched every single episode. It was so nostalgic. It was actually comforting, which was discomforting. It was right there, the version of America our current administration and the MAGA movement is striving for. A version of America that actually NEVER existed, as it failed to include all the faces that made up America. Didn’t we all hear in school our country referred to as The Melting Pot? All of us, right? How can you unmelt the melting pot? It’s a fool’s errand.

Another thing, “Lola” by the Kinks was a hit in 1970. “Rocky Horror Picture Show” was released in 1975. These are historic cultural landmarks and institutions in our history. Widely loved, sung, danced to, and accepted. You would think that presently as a society we would be more welcoming of our Transgender community, but unfortunately, we have seriously regressed.

Our last night of the “Leave It To Beaver Tour” happened to be in Minneapolis at the height of the community protest. The show was at The Parkway Theater which was less than a mile from where the protests were popping off. The spirit of resilience of the audience, the staff, the band we were supporting (Lissie) was super moving. They were charged, and really feeling solidarity. And it was inspiring. This could be happening in my small liberal town of Asheville. This can be happening in your town.  We might be finding ourselves exactly in the same scenario. And I think Minneapolis is setting a fine example of how we must resist. So as for our current state of darkness…man, it might be just the beginning, but love conquers hate

SKYMAN Album Cover Art (download)

Scott Kinnebrew
Photo Credit: Sandlin Gaither

ABOUT SCOTT KINNEBREW:

Over some 30 years, Scott Kinnebrew has shared the stage with a long list of renowned artists he admires, including The Black Crowes, The Avett Brothers, The Lumineers, Sturgill Simpson, Dawes, Lynyrd Skynyrd, Lissie, Levon Helm, Garth Hudson, Blind Melon, Steve Miller Band, Gov’t Mule, and The Doobie Brothers. His former band, Truth & Salvage Co., released two records on Sony’s Megaforce label, appeared on Jimmy Kimmel Live, toured Iraq to perform for U.S. troops in 2009, turned down a gig with Phil Lesh for reasons unknown, and racked up 250,000 road miles in five years.

Connect with SOUNDING ARROW at:
WEBSITE | INSTAGRAM | FACEBOOK | X | SPOTIFY | APPLE MUSIC

SRO PR Press Releases + Assets:
https://sropr.com/portfolio/sounding-arrow/

CONTACT:

SRO PR
Mitch Schneider, mschneider@sropr.com
Andrea Faulk, afaulk@sropr.com

DATE: FEBRUARY 12, 2026

FROM: MITCH SCHNEIDER / ANDREA FAULK, SRO PR

SOUNDING ARROW—
THE SOLO PROJECT OF SCOTT KINNEBREW (TRUTH AND SALVAGE CO)—
SHARE THE FREEWHEELING “LUCKY SHAMAN” VIDEO
FROM THEIR UPCOMING ALBUM ‘SKYMAN’
OUT APRIL 10 ON BLACKBIRD RECORD LABEL/INDIE AM GOLD

WATCH THE ANIMATED “LUCKY SHAMAN” VIDEO HERE
AND PRE-SAVE THE SINGLE,
OUT THIS FRIDAY, FEBRUARY 13, HERE

SOUNDING ARROW—the indie solo project of veteran recording artist and touring musician Scott Kinnebrew (Truth and Salvage Co)—continue to light up the world with music that’s fresh, positive, and mind-opening. Today (February 12), they share “Lucky Shaman.” It’s the latest single/video from the singer, songwriter and guitarist’s second album SKYMAN, out April 10 via Blackbird Record Label/Indie AM Gold.

The track’s freewheeling musical brew comprising indie, blues, psychedelia, garage rock, and even ‘60s AM pop is matched with lyrics inspired by the time that Kinnebrew lived for four months in the Ecuadorian Amazon and his experience at a plant medicine ceremony (ayahuasca) there. Watch the colorful animated video HERE and pre-save the single, out this Friday, February 13, HERE.

In the Q&A below with Kinnebrew, he talks about the song’s wide range of influences and the animated video as well as the knowledge he received while living in the Ecuadorian Amazon.

The SKYMAN album was co-produced with Kinnebrew by Gary Jules (“Mad World” from the Donnie Darko soundtrack) and mixed by Bill Reynolds (Band of Horses, The Avett Brothers’ Emotionalism). It weaves a vivid sonic landscape rich with the textures of rock, folk, country, blues, British invasion, R&B, and pop. It’s a brew that resists classification, as it lands somewhere between tradition and invention—what Kinnebrew thinks of as “sonic impressionism.”

SKYMAN follows SOUNDING ARROW 2017 debut album LOVING IS BREATHING. This past September (2025), SKYMAN’s warm and radiant title track—both heady and light as a feather, a perfect tonic for these times—was unveiled as the first single/video. Watch the video—directed by Doug Frerichs and filmed in Kinnebrew’s adopted hometown of Asheville, North Carolina—HERE.

“Skyman” was followed last month (January) by the uplifting “Zero Gravity” single. The video was also directed by Doug Frerichs and filmed around various Southern California locations including the San Fernando Valley, 6^thand Broadway in DTLA, Frogtown, and Calabasas. It ends with scenes of Kinnebrew up in space floating above civilization below and illuminating the song’s lyrics about escaping from an increasingly heavy world. Listen to the track HERE and watch the video HERE. Read the press release HERE.

Q&A With SOUNDING ARROW
About “Lucky Shaman”

“Lucky Shaman” is impressively wide-ranging and upbeat with elements of indie, psychedelia, garage rock, bluesy jam vibes, and even ‘60s AM pop. Quite a brew! Can you talk about what inspired the song, the recording of it, and the mood you wanted to evoke?

Believe it or not this is the first “Blues” song I’ve ever written, at least I’ve not written very many, if any. That being said, I love good Blues. Especially Brit Blues, (most), like blues through the filter of The Kinks, or The Faces, The Rolling Stones of course. And I love that their influence came back over the pond to inspire some sweet Velvet Underground jams. Blues does have the precarious tendency to veer towards Blues Daddy, which is to be avoided at all costs. Hence the Blues dilemma, should I or shouldn’t I play the Blues?

Lucky Shaman is a perfect approach to the Blues dilemma. Though feeling upbeat, it’s actually slow AF. It’s easy to count it off too fast, but when it’s right, it’s sooo groovy.

As far as the song coming to me, I guess I had finally digested enough of the classics to be able to write my own Blues jam without it sounding contrived. I guess it was just my moment. I wanted it to definitely nod at all those rad tunes and contain their quirk and swagger—just my own take on it.

Who is the “Lucky Shaman”? Is he going to save the world? 

This can have a couple of answers. If you are talking about the hero in the “Lucky Shaman” video, the little sun head plant buddy, well that little dude is plant wisdom personified. And it’s definitely healing the world.

The original subject of the tune was my friend and mentor Don Cesareo of the Seikopai Peoples of Amazonian Ecuador/Peru. I was fortunate to be able to study abroad my junior year of college.  And after meeting students who invited me to join them on a trip to the jungle, I found myself living with Don Cesareo and his wife Doña Juaquina for almost four months in the Ecuadorian Amazon. This was 1994. Don Cesaereo was old then, in his 70’s, but stronger than an ox. He was a taita (shaman), but you’d never know it because he was always cracking jokes and laughing at the sound of his farts.

I guess a more appropriate title would have been “Silly Shaman” but it really didn’t have the same ring as “lucky.” I went back in 2018 to pay him and his family a visit. He was 102 years old. But he remembered me. The entire time I lived with him my name was Gringo, but I discovered on my return I actually had been given a nickname Ñase Køwu- “Beak Of The Toucan”.

In the early 90’s in the Amazon “Ayahuasca Tourism” was not a thing. In fact, because of Evangelical influence, plant ceremony was discouraged. After much persistence, Cesareo and I did partake in ceremony, but under his wife’s insistence it was a very weak brew.

It wasn’t until decades later when I was truly ready to receive the knowledge, and it was revelational, and harrowing.

In Seikopai belief [Seikopai is a mindset and means ‘cup of success’), there are 9 dimensions. In the 9th dimension, a taita, shaman, teacher, can transcend and heal anyone in the world from right there on the banks of the Aguarico. So yes, they are healing the world!

What led you to create a colorful, animated video? Tell us all about it and the musicians who appear in it with you. 

Some stories are better to tell animated right? Have you seen “Common Side Effects” on Adult Swim? Could you imagine that as a live action? It would never work.

That was my reasoning with the animated video. I knew it would be a huge undertaking, but I knew when I met animator Sophie Caswell that she would crush it. We met at a music video festival in Asheville; we both had videos that were accepted into the event. Her work was stop-motion, fantastical, and super gory. I was like, “I love your work, you would be perfect for this video, but please, NO BLOOD.” I’m really pleased with how it turned out.

The band is my West Coast band, and always down to clown! The keyboardist in the video is the Illustrious Lady Tigra, from Tigra & Bunny fame and their hit “Cars With The Boom” (“we like the cars, the cars that go BOOM!”)

SKYMAN Album Cover Art (download)

Scott Kinnebrew
Photo Credit: Sandlin Gaither

ABOUT SCOTT KINNEBREW:

Over some 30 years, Scott Kinnebrew has shared the stage with a long list of renowned artists he admires, including The Black Crowes, The Avett Brothers, The Lumineers, Sturgill Simpson, Dawes, Lynyrd Skynyrd, Lissie, Levon Helm, Garth Hudson, Blind Melon, Steve Miller Band, Gov’t Mule, and The Doobie Brothers. His former band, Truth & Salvage Co., released two records on Sony’s Megaforce label, appeared on Jimmy Kimmel Live, toured Iraq to perform for U.S. troops in 2009, turned down a gig with Phil Lesh for reasons unknown, and racked up 250,000 road miles in five years.

Connect with SOUNDING ARROW at:
WEBSITE | INSTAGRAM | FACEBOOK | X | SPOTIFY | APPLE MUSIC

SRO PR Press Releases + Assets:
https://sropr.com/portfolio/sounding-arrow/

CONTACT:

SRO PR
Mitch Schneider, mschneider@sropr.com
Andrea Faulk, afaulk@sropr.com

DATE: JANUARY 16, 2026

FROM: MITCH SCHNEIDER / ANDREA FAULK, SRO PR

SOUNDING ARROW—
THE SOLO PROJECT OF SCOTT KINNEBREW (TRUTH AND SALVAGE CO)—
MAKE THE WORLD A LIGHTER PLACE WITH
“ZERO GRAVITY” SINGLE/VIDEO FROM THEIR
UPCOMING ALBUM ‘SKYMAN’
OUT APRIL 10 ON BLACKBIRD RECORD LABEL/INDIE AM GOLD

WATCH THE “ZERO GRAVITY” VIDEO HERE
AND LISTEN TO SINGLE HERE

BAND TO SUPPORT GARY JULES AND LISSIE
ON TOUR DATES STARTING JANUARY 28

“Zero Gravity” Single Cover Art (download)

With the weight of the world becoming increasingly heavier, wouldn’t everyone love to experience “zero gravity”? That’s the idea behind the “Zero Gravity” by SOUNDING ARROW—the indie solo project of veteran recording artist and touring musician Scott Kinnebrew (Truth and Salvage Co). “Zero Gravity” marks the latest single/video from the singer, songwriter and guitarist’s second album, SKYMAN, out April 10 on Blackbird Record Label/Indie AM Gold.

The video was directed by Doug Frerichs and filmed around various Southern California locations including the San Fernando Valley, 6^thand Broadway in DTLA, Frogtown, and Calabasas. . It ends with scenes of Kinnebrew up in space floating above civilization below. Listen to the track HERE and watch the video HERE. The song will be on SOUNDING ARROW’s set list when they perform various dates starting January 28 (see the date below).

The SKYMAN album was co-produced with Kinnebrew by Gary Jules (“Mad World” from the Donnie Darko soundtrack) and mixed by Bill Reynolds (Band of Horses, The Avett Brothers’ Emotionalism). It weaves a vivid sonic landscape rich with the textures of rock, folk, country, blues, British invasion, R&B, and pop. It’s a brew that resists classification, as it lands somewhere between tradition and invention—what Kinnebrew thinks of as “sonic impressionism.”

SKYMAN follows SOUNDING ARROW 2017 debut album LOVING IS BREATHING and was rolled out this past September with the warm and radiant title track as the first single. Watch the uplifting, colorful “Skyman” video—directed by Doug Frerichs and filmed in Kinnebrew’s adopted hometown of Asheville, North Carolina—HERE and read the press release HERE. The song will be on the setlist when SOUNDING ARROW open for Gary Jules and Lissie at tour dates starting January 28.

Q&A With SOUNDING ARROW
About “Zero Gravity”

What inspired you to write the song?

Well I must confess that I’ve had this song in the quiver for a while now, for 10 years actually. It was towards the end of 2015 when NASA announced that they were holding auditions for a space team on an expedition to Mars. The headlines kind of floored me as I was used to science-fiction stories like this but not the real deal! Of course I started thinking about what type of person it would take to sign up to leave Earth forever, what it would mean to leave Earth forever, and quickly came up with a narrative for a song.

The song is about a townie, a regular old Joe, that was selected (“I got cast in a brand-new series”) to be a spaceman on a reality TV show. He speaks of how he will deeply miss Earth, but he was chosen to be a spaceman and a spaceman he must be. I cheapened the auditions to be for a TV show instead of NASA.

I had recently just gotten off a 7-year tour with my band Truth & Salvage, and I was deep within the trenches of Band PTSD. I couldn’t listen to any popular music without blowing my top. Instead, I listened to the local classical radio station, that and NPR, almost exclusively. (It was Kendrik Lamar who eventually broke this musical depression.) I don’t know what classical song I “ripped” the chords from, but indeed the verse sounds very classical. And it’s the origin of “Zero Gravity.”

How did you visualize the video and what did you want it to convey?

I always wanted to make a video for the song, and in my grand imagination I imagined it having all the bells and whistles. Like having a real spaceship set, and special effects like floating in zero gravity. You know, space stuff.

I wanted the video to convey the earnestness and commitment this guy had to leaving Earth forever. I wanted the viewer to feel the take off, and the instant separation from home, and the peace and total isolation as a result. I also wanted it to be ridiculous.

My good friend and the director of the video, (and camera op, and editor) Doug Frerichs and I wracked our brains for how to get the feel of blast off, and it was he who came up with the idea of paying homage to the ’84 cult classic “Repo Man,” and to have our hero (me!) blast off in a glowing green sedan. And since “Repo Man” and the music from “Repo Man” is in the top 5 of biggest influences in my life, I instantly was totally down. Having worked in the film industry, and having dressed space sets before, I knew just the place to rent a convincing spacesuit in LA. Plane tickets were cheap. It made sense to fly out to LA, see some old friends (I moved away in 2020), and shoot the video.

It was pretty hysterical walking around Los Angeles in a spacesuit. Like people really thought I was a spaceman. You would think that every Angeleno would know that if they a saw a guy walking around in a space suit, it was for a film or some gimmick, but people were pretty shocked.

We were up in the hills of Calabasas and these teenagers walked up smelling like weed and one asked “Man! Are you like a real astronaut?” Me, thinking he must know I’m not, joked back “Yeah Kid.” He responded “Dude, my mom works at Caltech! She is going to flip, what’s your name?”

“Buzz.”

“Cooooool! Where are you going?”

“This is my last day on Earth and I shall never return again.”

“Man that is soooo coool, So nice to meet you.”

I wanted to be like “kid… your mom is going to be disappointed.”

###

Here are SOUNDING ARROW’s preliminary tour dates:

1/28 – Nashville, TN – Underdog  – with Gary Jules
1/29 – Chicago, IL – Red Room – with Gary Jules
1/30 – Davenport, IA  – Raccoon Motel – with Gary Jules
1/31 – Minneapolis, MN – Parkway Theater – support for Lissie

SKYMAN Album Cover Art (download)

Scott Kinnebrew
Photo Credit: Sandlin Gaither

ABOUT SCOTT KINNEBREW:

Over some 30 years, Scott Kinnebrew has shared the stage with a long list of renowned artists he admires, including The Black Crowes, The Avett Brothers, The Lumineers, Sturgill Simpson, Dawes, Lynyrd Skynyrd, Lissie, Levon Helm, Garth Hudson, Blind Melon, Steve Miller Band, Gov’t Mule, and The Doobie Brothers. His former band, Truth & Salvage Co., released two records on Sony’s Megaforce label, appeared on Jimmy Kimmel Live, toured Iraq to perform for U.S. troops in 2009, turned down a gig with Phil Lesh for reasons unknown, and racked up 250,000 road miles in five years.

Connect with SOUNDING ARROW at:
WEBSITE | INSTAGRAM | FACEBOOK | X | SPOTIFY | APPLE MUSIC

CONTACT:

SRO PR
Mitch Schneider, mschneider@sropr.com
Andrea Faulk, afaulk@sropr.com

DATE: SEPTEMBER 25, 2025

FROM: MITCH SCHNEIDER / SRO PR

SOUNDING ARROW—
THE SOLO PROJECT OF SCOTT KINNEBREW (TRUTH AND SALVAGE CO)—
RETURN TODAY WITH “SKYMAN”
MARKS THE FIRST SINGLE AND VIDEO
FROM UPCOMING ALBUM
OUT IN EARLY 2026 ON BLACKBIRD RECORD LABEL
WATCH THE VIDEO HERE

“Skyman” Single Art

It’s been a minute or two since we’ve heard from SOUNDING ARROW, the solo project of veteran recording artist and touring musician Scott Kinnebrew (Truth and Salvage Co). For the first time since the 2017 album Loving Is Breathing, SOUNDING ARROW return today (September 25) with the warm and radiant single “Skyman” (Blackbird Record Label) and its uplifting, colorful video.

“Skyman”—both heady and light as a feather, a perfect tonic for these times—marks the first release from the singer, songwriter and guitarist’s second as-yet-untitled album due out in early 2026 (exact release date TBA). Watch the video—directed by Doug Frerichs and filmed in Kinnebrew’s adopted hometown of Asheville, North Carolina—HERE. The track will be available for streaming everywhere this Friday, September 26 HERE.

The SKYMAN album was co-produced by Gary Jules (“Mad World” from the Donnie Darko soundtrack) and mixed by Bill Reynolds (Band of Horses, The Avett Brothers’ Emotionalism). It weaves a vivid sonic landscape rich with the textures of rock, folk, country, blues, British invasion, R&B, and pop. It’s a brew that resists classification, as it lands somewhere between tradition and invention—what Kinnebrew thinks of as “sonic impressionism.”

Listening to the “Skyman” single feels like driving a lonely stretch of two-lane highway through a terrain of psychedelic optimism. The destination loses importance as the listener absorbs the introspective grandeur of a consciousness unfolding mile by mile. Sure, the song’s an invitation to lighten your day by just grooving along with the spacey vibes. But Kinnebrew wants us to keep mindful, too—as he delicately points out, “Everything is perfect,” but “soon we’ll all be dying. The now is wow. We are so lucky to be here.”

Talking about the song’s sonic alchemy, Kinnebrew says: “I think the song is very mantra-like. The major7 acoustic guitar riff that anchors the song just repeats hypnotically until the bridge, which comes as such a release. And then—when the 16th note tambo comes in on the chorus—it’s like the song catches a thermal and you are truly gliding.”

On the “Skyman” video set, with Scott Kinnebrew front and center
Photo Credit: Sue Wille

This lightness of being is captured in the “Skyman” video. Explains Kinnebrew: “I started thinking about what could best define ‘Skyman’ within my network and zero budget.  Scrolling through Instagram, I came across my friend Alethia Austin’s post. Alethia is a professional skydiver who instructs for a living. And she is a badass.

“She was totally down to work on the video. At that point my wife and brains behind the operation said we needed a narrative. She thought it would be cool to have footage of a kid pretending to skydive cut in with footage of a pro dive. Brilliant idea. Our little buddy Burl Craven fit the bill, and he and his folks were down to help.

“So all in all, it was a group operation,” adds Kinnebrew. “I reached out to friends asking if anyone had cool footage of clouds, and folks sent me stuff. I borrowed a camera and had my buddy Jesse McSwain help shoot. None of us knew what we were doing with the camera but followed Doug’s (the editor/director) instructions and went for it. Sounding Arrow has a rotating cast of characters so I asked friends around town if they wanted to be my ‘band.’  Everyone chipped in with direction, location, and wardrobe. When we were done collecting footage, we sent it all to Doug (who directed two Sounding Arrow videos, “King Size Heart” and “You Will Be Loved”). He took it and turned into a masterpiece, per usual.”

Scott Kinnebrew
Photo Credit: Sandlin Gaither

ABOUT SCOTT KINNEBREW:

Over some 30 years, Scott Kinnebrew has shared the stage with a long list of renowned artists he admires, including The Black Crowes, The Avett Brothers, The Lumineers, Sturgill Simpson, Dawes, Lynyrd Skynyrd, Lissie, Levon Helm, Garth Hudson, Blind Melon, Steve Miller Band, Gov’t Mule, and The Doobie Brothers. His former band, Truth & Salvage Co., released two records on Sony’s Megaforce label, appeared on Jimmy Kimmel Live, toured Iraq to perform for U.S. troops in 2009, turned down a gig with Phil Lesh for reasons unknown, and racked up 250,000 road miles in five years.

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SRO PR
Mitch Schneider, mschneider@sropr.com