DT: MARCH 22, 2023
FM: KELLY WALSH, MITCH SCHNEIDER / SRO PR
BETTER NOISE MUSIC (BNM)
PIVOTAL NEW HIRES AND PROMOTIONS
PROMOTIONS COME AFTER STELLAR 2022
BNM NAMED Billboard’s #1 Mainstream Rock Airplay Label of 2022
AND #1 Mainstream Rock Airplay Imprint of 2022
BETTER NOISE MUSIC (BNM)—the leading independent music label founded in 2006 by music industry veteran and independent pioneer Allen Kovac whose roster boasts many of mainstream rock’s top acts including FIVE FINGER DEATH PUNCH, HELLYEAH, ASKING ALEXANDRIA, BAD WOLVES and NOTHING MORE—has announced a series of new hires and promotions across the company’s global offices in New York, Los Angeles, London, Berlin, Toronto and Sydney. The label was named Billboard’s #1 Mainstream Rock Airplay Label as well as #1 Mainstream Rock Airplay Imprint of 2022; the latter distinction is a historic one since the label has held this title for five consecutive years (2018-2022).
Internally, BETTER NOISE MUSIC has promoted Trish Sterling to VP, Marketing from her position as Senior Label Manager. Claudia Mancino has been promoted to International Director of Press & Promotion from her prior role as UK & Europe Promotions Manager. Harris Masood, who joined BETTER NOISE in 2013 as a Finance Manager and has since worked his way up the ranks to his most recent title, SVP, Finance, has been promoted to CFO. Chekesha McCalla has also been promoted to VP, Finance from her role as Director of Financial Operations. Additional promotions include Dan Sears to Director of Production and Michael Filippone to Finance Manager.
Better Noise Music President Dan Waite commented on the promotions and new hires: “As Better Noise Music expands in both roster, territories and consumption of our artists music, to be able to promote from within is testament to the development of the teams within Better Noise Music. We attract world class artists to our label who benefit from our US and international offices, and our global approach to radio, touring and streaming. Additionally, the new hires are learning the Better Noise Music artist development way, and their contributions are already visible and tangible.”
(Top, l-r: Claudia Mancino, Trish Sterling
Bottom: Harris Masood)
The company has also announced several new hires. Michael Lombardi has been appointed as Head of Production and Development. Lombardi co-produced and starred in Better Noise’s film production company, Better Noise Films recent 2022 release THE RETALIATORS and has directed and co-produced recent music videos and digital content for label’s past and current acts including PAPA ROACH, MÖTLEY CRÜE, THE HU and more.
Additional Better Noise staff hires include former SONY staffer Paolo Bettaglio as Senior Director of Digital Marketing & Audience Growth; his first act was hiring Elise Nye as Senior Manager of Digital Marketing & Audience Growth.
Further rounding off the new hires are Chandler Booth as Marketing Manager and Liam Kay as Production Coordinator.
“The promotions and new hires come on the back of once again being the top mainstream rock label and imprint,” says Better Noise Music COO Steve Kline. “Our commitment to A&R, artist development, marketing and data analysis along with our strategic partnerships across radio give us the unique recipe for success that makes us the leading label in rock with highlights such as Asking Alexandria celebrating their first-ever #1 single, ‘Alone Again,’ in 2021 after signing with Better Noise earlier that year and having our long-time artists Five Finger Death Punch break rock chart records by landing ten consecutive #1’s at Mainstream Rock Radio with 2022’s ‘Welcome To The Circus,’ their 15th #1 single overall.”
(l-r: Michael Lombardi, Paolo Bettaglio)
BETTER NOISE MUSIC achieved the aforementioned accolades following a highly successful 2022 including two Active Rock #1’s from Five Finger Death Punch (“Times Like These” and “Afterlife”), three #5’s—two in Active Rock: Bad Wolves (“If Tomorrow Never Comes”) and Nothing More (“Tired of Winning”) and one in Alternative: Dirty Heads (“Life’s Been Good”)—as well as two songs in the Active Rock Top 10 including Asking Alexandria’s “Never Gonna Learn” (#6) and Five Finger Death Punch’s “Welcome To The Circus” (#8).
ABOUT BETTER NOISE MUSIC
BETTER NOISE MUSIC is the premiere independent music label under BETTER NOISE ENTERTAINMENT, a content creation, and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours. Better Noise Music (formerly Eleven Seven Music), founded in 2006 by music industry veteran and independent pioneer Allen Kovac, focuses on artist development and has grown into a music industry independent powerhouse, with a roster including Five Finger Death Punch, Asking Alexandria, Bad Wolves, Dirty Heads, Nothing More, The HU, AWOLNATION, All Good Things, From Ashes To New, Cory Marks, and Fire From The Gods. Partnering with FUGA, AMPED, and Membran, the company operates a global marketing and distribution platform with offices in New York, Los Angeles, London, Berlin, Toronto, and Sydney.
In 2021, Better Noise Music dominated Billboard’s Year End charts in the rock space, landing at #1 on the Mainstream Rock Imprint, Hard Rock Songs Imprint, Hard Rock Songs Label charts and ranked as one of the top Mainstream Rock Label for the year.