The Neon Museum Boneyard
Proud to be a member of the The Neon Museum Boneyard—for me, the happiest place on earth. A recent addition to museum—which preserves classic Las Vegas neon— is the towering Hard Rock Café guitar sign. Back in 1990, I was at the Hard Rock Cafe’s opening with then-client Aerosmith when they went up in a cherry picker to christen the sign and then performed in a tent outside. The Hard Rock Hotel subsequently opened in 1995 and closed this past February to make way for an eventual Virgin Hotel. “Baby, things change…” to quote Dwight Yoakam.