From my 17-year run as publicist for Tom Petty and the Heartbreakers (1987-2004), I’ve held onto lots of goodies. Here are two different advance cassettes of Tom’s 1989 solo album Full Moon Fever, the first of which contained nine songs before more were added to the album.

Only one year into being a publicist (1980), lucky me helped set this photo up backstage (with my mentor, Beverly Magid) when Solters/Roskin/Friedman client Melissa Manchester headlined L.A.’s long-gone Universal Amphitheater. Here are four smart + beautiful women—Melissa, Lily, Dolly, Carole—who have made life richer. This 8 x 10 glossy print was mailed to media outlets when publicists did things like that. I was also lucky enough to be Dolly’s publicist for five years (2007-2012).

25 years ago today (Feb 1, 1995), MSO PR opened for business in Sherman Oaks. I remember on that day setting up a Tom Petty and the Heartbreakers cover story with Rolling Stone during his “Wildflowers” tour, and a few days later, a check arrived from ‪Stevie Nicks. She was the first client to send payment from the first batch of our invoices. Stevie may not be a current client, but she remains a striking presence in the reception area of the SRO PR Encino office; she gifted us with this autographed special print back in the early ‘90s at Levine/Schneider PR.